Phrase

phrase.com
Productivity
1-2 Weeks

The world's leading AI Language platform

How to Replace Phrase

Overview

Phrase is a cloud-based localization and translation software platform that intelligently automates, manages, and delivers multilingual content. It enables organizations to provide customers with access to content in their preferred language at scale, with AI-powered automation, quality assurance, and comprehensive analytics. The platform integrates with 50+ tools and supports audio, video, and multimedia localization.

Features

123 features across 22 categories

AI(17)

AI Translation AgentAI

AI-powered agent for automated translation

Auto AdaptAI

Automatically adapt translations based on context

Automated Asset CurationAI

Automatically curate assets for AI training

Automated MT Engine SelectionAI

AI-powered selection of the most effective machine translation engine for each piece of content

Brand Term IncorporationAI

Automatically incorporates brand terms into translations

Context-aware adaptationAI

AI capabilities shaped by dedicated research team for intelligent content adaptation

Customization, Profiles, and GlossariesAI

Customize AI-powered machine translation with profiles and glossaries

Fully Managed EnginesAI

Managed machine translation engines

MT AutoselectAI

Automatically select the best machine translation engine

MT GlossariesAI

Create glossaries for machine translation

MT OptimizeAI

Optimize machine translation quality

MT ProfilesAI

Create and manage machine translation profiles

Phrase Custom AIAI

Custom AI models trained on your content

Phrase Language AIAI

Trainable AI-powered platform customized to achieve successful outcomes based on unique circumstances and goals

Phrase Next GenMTAI

Next generation machine translation technology

Phrase NextMTAI

AI-powered machine translation technology

Real-time Translation Service SelectionAI

System automates selection of the most effective translation services in real time

Also in: monday.com, Notion, Airtable

Access Control(4)

Guest Users

Invite guest users with limited access

Project-based User Roles

Assign different roles to users on a per-project basis

User Role Access Control

Control user access based on roles

User Role Configuration

Configure custom user roles and permissions

Also in: Kubernetes Dashboard, Lacework, LastPass

Analytics(10)

Actionable Analytics

Built-in analytics showing content flow, speed, quality, and cost insights

AI InsightsAIPremium

AI-powered insights for multimedia content

Custom Reports

Build custom reports and visual dashboards to monitor translation quality, turnaround times, and cost

Downloads

Download analytics and reports

Phrase Analytics

Track performance, surface insights, and report on progress without SQL or BI support

Phrase Data BasicPremium

Basic data analytics capabilities

Phrase Data PremiumPremium

Premium data analytics capabilities

Predefined Dashboards

Use pre-built dashboards for common metrics

Self-service Reporting

Create your own analytics reports

Visual Dashboards

Create visual dashboards to track key metrics

Also in: Hugging Face, Notion, Smartsheet

Audit(2)

Activity Tracking

Track user activity and changes in the system

Workflow AuditsPremium

Audit and review translation workflows

Automation(12)

AI-powered AutomationAI

Teams can build workflows that adapt to content type, language needs, and business rules

Automated Job CreationAI

Automatically create translation jobs based on triggers

Automated Linguist SelectionAI

Automatically select appropriate linguists for jobs

Automated Project CreationAI

Automatically create projects based on triggers

Automated routingAI

Intelligent AI-powered routing of content to appropriate translation paths

Automated User Activation

Automatically activate users when invited

Content Routing

Route content to the right translation method or trigger quality checks

Continuous Jobs and Projects

Create continuous jobs that update automatically

COTI Project Creation

Continuous over-the-air integration project creation

First Come, First Served Job AssignmentsAI

Automatically assign jobs to translators on first-come basis

Phrase Orchestrator

No-code, drag-and-drop interface to create workflows across the Phrase platform and beyond

Smarter AutomationAI

Configurable workflows powered by AI that handle content updates, translation assignment, QA checks, and delivery

Also in: monday.com, Notion, Airtable

Collaboration(5)

Comments

Add comments to translations for team collaboration

Phrase Portal

Client portal for sharing translations and collecting feedback

Share Translation Memories

Collaborate by sharing translation memories with team members

Shared Projects with Vendors

Share projects with external translation vendors

Submitter Portal

Portal for submitting content to be translated

Also in: Notion, Airtable, Obsidian

Developer Tools(1)

Developer Portal

Portal for developers to access APIs and documentation

Also in: Jobber, Hugging Face, 1Password

File Management(2)

File Format Conversion

Convert between different file formats

Supports 50+ File Formats

Support for over 50 different file formats

Also in: Ironclad, monday.com, Smartsheet

Integration(4)

API & CLI

Programmatic access via API and Command Line Interface

API & Webhooks

Integration via API and webhook callbacks

Figma Previews

Preview translations in Figma designs

Webhooks

Webhook support for event notifications and integrations

Mobile(1)

Over the Air Mobile SDK (Android and iOS)

Deploy translations over-the-air without app updates

Multimedia(5)

AI DubbingAIPremium

Create high-quality multilingual voiceovers automatically

AI TranscriptsAIPremium

Automatically generate accurate transcripts from audio and video content

Multilingual SubtitlesAIPremium

Generate and localize subtitles in multiple languages

Phrase StudioAIPremium

Audio and video intelligence layer enabling transcripts, localized subtitles, and voiceovers in 100+ languages

Studio EditorPremium

Editor for multimedia content in Phrase Studio

Notifications(1)

Notifications

Get notified of translation updates and changes

Organization(8)

Archive

Archive old projects and translations

Business Units

Organize teams and projects into business units

Custom Fields for Term Bases

Add custom fields to term bases for better organization

Custom Metadata and Branching

Advanced custom metadata and project branching

Custom Metadata Fields

Add custom metadata to translations and projects

Screenshot Management

Manage and organize screenshots for context

Spaces

Organize projects and content into spaces

Teams

Create and manage translation teams

Quality Assurance(8)

Auto LQAAI

Automated Language Quality Assessment

Built-in Quality Scoring

Automated quality scoring to maintain high standards at scale

Content Quality ScoringAI

Scores content quality based on context and circumstances

Language Quality Assessment

Assess and maintain quality of translations

Manual LQA

Manual Language Quality Assessment for translations

Phrase Quality Performance ScoreAI

Score translations based on quality metrics

Quality Assurance (QA)AI

Automated QA checks powered by AI and built-in triggers

Syntax Validation

Validate syntax in translated content

Security(3)

Limit Access to Trusted IP Addresses

Restrict access to specific IP ranges

Single Sign-on

SSO integration for enterprise authentication

Two-factor Authentication

Two-factor authentication for account security

Support(5)

Custom Script DevelopmentPremium

Custom script development for specific needs

Premium Success PlanPremium

Premium support including tailored onboarding and business reviews

Private Communication ChannelPremium

Dedicated private channel for support communication

Regular Business ReviewsPremium

Regular reviews with business outcomes

Tailored OnboardingPremium

Custom onboarding process for enterprise customers

Tracking(2)

Changes

Track changes to content and translations

Translation Progress Bar

Visual progress indicator for translation projects

Translation Management(16)

Advanced Translation Memory Capabilities

Advanced features for translation memory management

CAT Editor for Web

Web-based Computer Assisted Translation editor for translators

In-context Editor

Edit translations directly in context within the application

In-context Preview

Preview translations in context before publishing

Jobs

Create and manage translation jobs

Key Tagging

Tag keys for better organization and management

Linked Keys

Link related keys together for efficient translation

Non-translatables

Identify and manage content that should not be translated

Pre-translation

Pre-translate content using translation memories and machine translation

Source Copy Editing

Edit source content for translation

Term Base

Manage glossaries and terminology

TM Threshold Optimizer

Optimize translation memory matching thresholds

Translation Memory

Store and reuse translations across projects

Translation Memory Metadata Prioritization

Prioritize translation memory matches based on metadata

Translation Memory Priority Order

Set priority order for translation memory matching

Visual In-Context Editor

Edit translations with visual preview

Vendor Management(3)

Price Lists

Manage pricing for translation services

Quotes

Generate quotes for translation projects

Vendor Management

Manage external translation vendors

Web(1)

Over the Air Web

Deploy translations over-the-air for web applications

Workflow(8)

Basic Review Workflow

Simple workflow for reviewing translations

Batch Actions

Perform actions on multiple translations at once

Branching

Create branches of projects for experimentation

Customizable Translation Workflows

Create custom workflows for your translation process

Intelligent RoutingAI

Ensure the right translation path (machine, human, or hybrid) for each piece of content

Job Templates

Create templates for translation jobs

Project Templates

Create project templates for faster project setup

Workflows

Create custom translation workflows

Pricing

Team

$1,045/mo (billed annually)
  • Unlimited TMS Seats
  • 20 Strings Seats
  • All Phrase Products
  • Standard product capacities
  • Customizable translation workflows
  • Integrations to Figma, Slack, WordPress
  • Customization, profiles, and glossaries for AI
  • Vendor management
  • Language Quality Assessment
  • 24/7 customer support

Business

Custom
  • Unlimited TMS Seats
  • 150 Strings Seats
  • All Phrase Products
  • High product capacities
  • All of Team plus:
  • Custom metadata and branching for products
  • Integrations to Drupal, Zendesk, Kontent.ai
  • Unlimited MT profiles and glossaries
  • Advanced translation memory capabilities
  • Single sign-on
  • 24/7 customer support

Enterprise

Custom
  • Unlimited TMS Seats
  • 150+ Strings Seats
  • All Phrase Products
  • Customized product capacities
  • All of Business plus:
  • Access to all integrations
  • Adobe Experience Manager and Contentful
  • Premium Success Plan
  • Tailored onboarding
  • Private communication channel
  • Workflow audits
  • Regular business reviews and statistics
  • User role configuration
  • 24/7 customer support

Software UI/UX

$525/mo (billed annually)
  • 15 Strings seats
  • 1M Strings Managed Words
  • Unlimited languages
  • Product capabilities for software localization
  • Developer Portal with robust APIs
  • Supports 50+ file formats
  • Figma, Jira, GitHub, GitLab, Bitbucket, Unity integrations
  • Instant access to AI and human translations
  • Visual In-Context Editor
  • 24/7 customer support
  • Try for free

Freelancer

$27/mo (billed annually)
  • 1 TMS Seat
  • No Strings Seats
  • 6 Phrase Products
  • Basic product capacities
  • CAT features
  • Quality assurance
  • Document and software localization
  • Translation memories and term bases
  • Integrations to Github, Gitlab, Bitbucket
  • 24/7 support
  • Try for free

Professional

Custom
  • Unlimited TMS Seats
  • 150 Strings Seats
  • All Phrase Products
  • 24/7 customer support

Cost Calculator

Keep Paying Phrase

Monthly$27/mo
Yearly$324/yr
5-Year Total$1.6k

Build It Yourself

Est. Build Time~18 hrs
Hosting$20/mo
DifficultyModerate

Total Cost Comparison

1 YearSave $84
SaaS
$324
DIY
$240
3 YearsSave $252
SaaS
$972
DIY
$720
5 YearsSave $420
SaaS
$1.6k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 123 features at moderate complexity.

Build vs Buy

Should you build a Phrase alternative or buy the subscription? Estimate based on 123 features.

Buy Phrase

Better Value
Monthly cost$270/mo
3-year total$9,720
Time to deployDays

Build Your Own

Development cost$156,000
Maintenance$2,340/mo
3-year total$240,240
Dev time~13 months

Buying Phrase saves ~$230,520 over 3 years vs building.

Estimates based on 123 features and a BuildScore of 3/5. Actual costs vary.

Integrations

39 known integrations

Adobe Experience ManagerAmazon S3BitbucketBoxBrazeContentfulContentstackDrupalFigmaFTP/SFTPGengoGitGithubGitLabGoogle DriveHubspotJiraJoomlaKontent.aiMarketoMicrosoft OneDriveMicrosoft SharePointOptimizelySalesforce Digital ExperienceSalesforce Experience CloudSalesforce KnowledgeSalesforce Marketing CloudSanity.ioSitecoreSketchStoryblokTextmasterTridion DocsUnityWebflowWelocalizeWordPressZendesk GuideZendesk Support