Countly

countly.com
Analytics
Few Days

Privacy-focused digital analytics, now AI-ready

How to Replace Countly

Overview

Countly is a first-party digital analytics and customer engagement platform that enables businesses to capture, analyze, and act on data from any device or touchpoint while maintaining complete data privacy and ownership. The platform combines powerful analytics, customer journey orchestration, and engagement tools with built-in privacy features and flexible hosting options.

Features

83 features across 19 categories

AI(2)

AI Agent CeeAI

Personal analytics concierge that explores data, automates complex configurations, and uncovers insights using natural language

AI-powered AnalyticsAIPremium

Use AI-assisted tools to generate reports, dashboards, and recommendations, saving time while unlocking new perspectives

Also in: monday.com, Notion, Airtable

Analytics(29)

Acquisition

Track user acquisition metrics and sources

Activity MapPremium

Visualize the session and event data in country-, state- and city-level of detail

Browsers

Track and report on browsers of your web visitors

Consolidate

Bring data together from multiple apps to a single app

Data Points

Track data point consumption in your Countly server

Densities

Track and report screen densities of your users' devices

Desktop Analytics

Enable Countly to support data coming from desktop applications

Drill (Advanced Segmentation)Premium

Answer complex questions by drilling down into granular data without writing any queries

Events

Track custom events and user interactions

FlowsPremium

Follow and segment the path of your users through your application

FormulasPremium

Develop custom metrics by applying mathematical formulas to existing data

FunnelsPremium

Improve the user journey with a clearer, step-by-step understanding of user behavior

GeoPremium

Geographic analytics and location-based insights

HeatmapsPremium

Visualize user interactions and behavior through heatmaps

Languages

Track and report device locales and languages of application users

Mobile AnalyticsPremium

Enable Countly to support data from mobile applications

Online UsersPremium

Visualize online users in real-time

RetentionPremium

Follow retention trends on a daily, weekly, and monthly basis to see user engagement levels

RevenuePremium

Track revenue generation trends from your app or website in real-time

Session Analytics

Analyze user sessions across your applications

Slipping Away

Display cumulative and individual users who stop using your app

SourcesPremium

Track and report installation or referral sources of users

Technology

Track technology and device information of your users

Times of Day

Visualize the times and days of event and session occurrences

User AnalyticsPremium

Understand user behavior and patterns

User LoyaltyPremium

Analyze user loyalty and retention patterns

User ProfilesPremium

Get a complete understanding of users with individual-level data

Views

Track how users are using your app or website

Web AnalyticsPremium

Enable Countly to support data coming from websites

Also in: Hugging Face, Notion, Smartsheet

Customization(1)

White LabelingPremium

Rebrand your Countly Enterprise experience

Also in: monday.com, Obsidian, Smartsheet

Data Management(5)

Data ManagerPremium

Manage, edit, and update Events, Event Groups, and more

Data Migration

Migrate data from one Countly server to another

Data Populator

Generate sample data for an active app to test your data collection plan

Filtering RulesPremium

Filter out the collection of specific requests, events, sessions, or properties

Incoming Data LogsPremium

Centralize and further explore all incoming requests from SDKs

Also in: monday.com, Notion, Airtable

Engagement(5)

Content BuilderPremium

Design and manage rich, personalized in-app content and notifications without touching a single line of code

GeolocationsPremium

Send push notifications to your users based on their location

JourneysPremium

Orchestrate multi-step flows triggered by user actions, properties, or feedback

Push ApproverPremium

Extra protection and approval for push notifications

Push Notifications

Engage users at anytime with customized notifications and boost retention

Extensibility(1)

Plugin UploaderPremium

Upload and add new plugins directly into the Countly user interface

Also in: Labelbox, Obsidian, WordPress.com

Feedback(3)

NPS®Premium

Measure customer experience and long-term loyalty using Net Promoter Score® (NPS®) surveys

Ratings

Find out if your app and website are making your users smile or frown

SurveysPremium

Get the crucial insights to become data-driven and build apps and websites that users love

Also in: Pendo, Lessonly, Natero

Infrastructure(1)

GatewayPremium

Distribute the server load more efficiently based on data collection trends

Integration(1)

App Consolidation

Consolidate data from multiple applications

Integrations(3)

Adjust IntegrationPremium

Integrate for precise attribution tracking

Hooks

Trigger external HTTP endpoints and receive emails based on incoming data and internal events

Jira IntegrationPremium

Create and synchronize Jira issues directly from Countly

Management(4)

Config Transfer

Transfer your app configurations across apps and servers

Database Viewer

Browse Countly databases from the user interface or via the REST API

GroupsPremium

Simplify user management by creating user groups that have common rights

Server Logs

View, download, and clear server files for easier debugging and error reporting

Notifications(1)

AlertsPremium

Receive email alerts on personalized metric changes

Performance Monitoring(3)

Crashes and Errors

Monitor the stability of your application and website in real-time and resolve crashes and errors

Performance MonitoringPremium

Monitor application performance metrics

SymbolicationPremium

Pinpoint exactly where a crash is originating from in your code

Privacy(1)

Compliance HubPremium

View, track, and manage consents and data export and purge requests, in one place

Professional Services(5)

Custom DevelopmentPremium

Custom development services

Plugin Development SupportPremium

Professional support for plugin development

SDK Integration SupportPremium

Professional support for SDK integration

Server InstallationPremium

Professional server installation services

Server MaintenancePremium

Professional server maintenance services

Reporting(3)

Compare

Compare analytics data for multiple applications or multiple events

Dashboards

Visualize and share the metrics that matter the most to your business with customizable dashboards

Email ReportsPremium

Deliver recurring reports with the most important indicators to the recipients that you define

Security(12)

Active Directory (SSO)Premium

Single sign-on integration with Active Directory

Audit Logs

Keep detailed audit logs of Countly user actions, such as app creation and data population

Authentication and AuthorizationPremium

Add-ons to tighter security and increased productivity

Authentication Speed

Speed up Countly users' login processes

Azure AD (SSO)Premium

Single sign-on integration with Azure Active Directory

Cognito (SSO)Premium

Single sign-on integration with Amazon Cognito

Configurable Password Policies

Set custom password requirements and policies

LDAP (SSO)Premium

Single sign-on integration with LDAP

Okta (SSO)Premium

Single sign-on integration with Okta

reCAPTCHAPremium

Extra security at login to minimize illegal accesses

Role-based User Management

Manage user permissions and roles

Two-Factor Authentication

Added security to ensure that your Countly access is never compromised

Segmentation(1)

CohortsPremium

Group users based on their behavior and segment all your data and your actions using these groups

Testing(2)

A/B TestingPremium

Optimize the reach of your Remote Config variables and measure their impact on your app's behavior

Remote ConfigPremium

Change specific app features and behaviors without any code updates

Pricing

Lite

Free forever
  • Self-hosted deployment
  • AGPL v3 License
  • Free forever for open-source enthusiasts
  • Discord support
  • Web Analytics
  • Mobile application analytics and marketing
  • Desktop application analytics
  • Server Analytics
  • REST based write API
  • Session Analytics
  • Acquisition
  • Technology
  • Views
  • Events
  • Crashes
  • Ratings
  • Push Notifications (Limited)
  • Remote Config (Limited)
  • Data Populator
  • Compliance Hub
  • Geolocations
  • Application Management
  • Logs
  • Data Migration
  • Two-factor Authentication
  • Role-based User Management
  • Configurable Password Policies
  • Audit Logs
  • App Consolidation
  • Browsers
  • Compare
  • Config Transfer
  • Consolidate
  • Database Viewer
  • Densities
  • Desktop Analytics
  • Data Points
  • Languages
  • Server Logs
  • Slipping Away
  • Times of Day
  • Views
  • Up to 500 MAU

Flex

Starts at $40/month
  • Private cloud deployment
  • Pick your region
  • SaaS Commercial License
  • Pricing based on data points
  • Free tier up to 500 MAU
  • Core analytics features
  • User Analytics
  • User Loyalty
  • Geo analytics
  • Heatmaps
  • Customized Dashboards
  • Retention
  • Revenue
  • User Profiles
  • Cohorts
  • Funnels
  • Drill
  • Flows
  • Crashes and Performance Analytics Add-On
  • Remote Config and A/B Testing Add-On
  • Voice of the Customer Add-On
  • Alerts
  • Data Manager
  • Filtering Rules
  • Email Reports
  • Hooks Add-On
  • Incoming Data Logs
  • Gateway
  • Geolocations
  • Groups
  • Jira Integration
  • NPS®
  • Online Users
  • Symbolication
  • Sources
  • All security features
  • White Labeling
  • SSO integrations
  • Custom Development
  • SDK Integration Support
  • Plugin Development Support
  • Modular add-ons available

Enterprise

Custom pricing
  • Custom pricing based on usage
  • On-premises or private cloud
  • Self-hosted or Cloud
  • Custom data point or MAU pricing
  • Enterprise SLA
  • Customer Success Manager
  • All Flex features included
  • Advanced analytics
  • All integrations
  • Priority support
  • White Labeling (Web)
  • Server Maintenance
  • Server Installation
  • Custom Development
  • SDK Integration Support
  • Plugin Development Support
  • Advanced SSO options
  • Gateway support
  • Comprehensive compliance tools
  • Unlimited team members

Cost Calculator

Keep Paying Countly

Monthly$40/mo
Yearly$480/yr
5-Year Total$2.4k

Build It Yourself

Est. Build Time~9 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 YearSave $240
SaaS
$480
DIY
$240
3 YearsSave $720
SaaS
$1.4k
DIY
$720
5 YearsSave $1.2k
SaaS
$2.4k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 83 features at easy complexity.

Build vs Buy

Should you build a Countly alternative or buy the subscription? Estimate based on 83 features.

Buy Countly

Better Value
Monthly cost$400/mo
3-year total$14,400
Time to deployDays

Build Your Own

Development cost$72,000
Maintenance$1,080/mo
3-year total$110,880
Dev time~6 months

Buying Countly saves ~$96,480 over 3 years vs building.

Estimates based on 83 features and a BuildScore of 4/5. Actual costs vary.

Integrations

9 known integrations

Active DirectoryAdjustAmazon CognitoAzure ADJiraLDAPOktaREST APIWebhooks