Trustpilot vs VWO
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Trustpilot offers fewer features (44 vs 129) and more integrations (29 vs 8). Starting price: Trustpilot at $99/mo vs VWO at Contact Sales. Trustpilot has 44 unique features while VWO has 129 unique features, with 0 features in common.
| Trustpilot | VWO | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 44 | 129 |
| AI-Powered Features | 9 | 7 |
| Starting Price | $99/mo | Contact Sales |
| Pricing Tiers | 4 | 3 |
| Integrations | 29 | 8 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 72% | 90% |
Feature Comparison by Category
AI (0 vs 7)
| Feature | Trustpilot | VWO |
|---|---|---|
| AI-Based Text Recommendations | ||
| VWO Copilot | ||
| VWO Copilot - AI-powered Idea Generation | ||
| VWO Copilot - AI-powered Report Segmentation | ||
| VWO Copilot - AI-powered Segment Targeting | ||
| VWO Copilot - AI-powered Variation Creation | ||
| VWO Copilot - Page Groups Auto Generation |
Analytics (7 vs 3)
| Feature | Trustpilot | VWO |
|---|---|---|
| Advanced Filtering | ||
| Business Insights | ||
| Competitor Benchmarking | ||
| Customer Journey Tracking | ||
| Funnel Tracking | ||
| Goals/Metrics | ||
| Metric Attribution Window | ||
| Review Analytics Dashboard | ||
| Review Reports | ||
| Sentiment Analysis |
Behavior Analytics (0 vs 6)
| Feature | Trustpilot | VWO |
|---|---|---|
| Form Analytics | ||
| Funnels | ||
| Heatmaps | ||
| Mobile App Insights | ||
| Session Recordings | ||
| Surveys |
Campaign Management (0 vs 8)
| Feature | Trustpilot | VWO |
|---|---|---|
| Guardrails | ||
| Multi-Page Campaigns | ||
| Mutually Exclusive Groups | ||
| Scheduling | ||
| Selective-Page Campaigns | ||
| Testing Objective Selection | ||
| Traffic Allocation | ||
| Version History |
Content (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Photo Review Management | ||
| Video Review Support |
Core (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Review Collection |
Data Management (1 vs 5)
| Feature | Trustpilot | VWO |
|---|---|---|
| Data360 | ||
| Offline Data | ||
| Review Export | ||
| Third Party Data Integration | ||
| User Attributes | ||
| User Events |
Deployment (0 vs 3)
| Feature | Trustpilot | VWO |
|---|---|---|
| Feature Rollouts | ||
| Self Hosting | ||
| Web Rollouts |
Display (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Ratings Badge | ||
| TrustBox |
Editor (0 vs 10)
| Feature | Trustpilot | VWO |
|---|---|---|
| Add Campaign JS | ||
| Add/Edit Elements | ||
| Code Editor | ||
| Custom Code Blocks | ||
| Editor Library Elements | ||
| Save Elements to Library | ||
| Save Modifications to Library | ||
| Sitewide JS | ||
| Visual Editor | ||
| Widgets Library |
Engagement (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| AI-Powered Response Suggestions | ||
| Response Management |
Enterprise (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| White Label Solutions |
Experimentation (0 vs 10)
| Feature | Trustpilot | VWO |
|---|---|---|
| A/B Testing | ||
| Advanced Split URL Redirection Config | ||
| Cross Domain Testing | ||
| Feature Testing | ||
| Mobile App Testing | ||
| Multi Arm Bandit | ||
| Multivariate Testing | ||
| Server-side Experimentation | ||
| Split URL Testing | ||
| Web Testing |
Feedback (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Custom Survey Questions |
Integration (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Review Invitations API | ||
| Review Widgets |
Integrations (0 vs 2)
| Feature | Trustpilot | VWO |
|---|---|---|
| Integrations API | ||
| Offline Data Integration |
Legal (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Compliance Management |
Localization (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Multi-Language Support | ||
| Review Translation |
Management (3 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Multi-Location Management | ||
| Review Permissions Management | ||
| Role-Based Access Control |
Marketing (7 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Automated Follow-ups | ||
| Batch Invitations | ||
| Customer Segmentation | ||
| Email Campaigns | ||
| Review Scheduling | ||
| SMS Review Invitations | ||
| Social Media Sharing |
Mobile (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Mobile App |
Moderation (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Review Filtering Rules | ||
| Review Moderation |
Monitoring (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Brand Monitoring |
Notifications (1 vs 1)
| Feature | Trustpilot | VWO |
|---|---|---|
| Alerts | ||
| Real-Time Notifications |
Personalization (0 vs 3)
| Feature | Trustpilot | VWO |
|---|---|---|
| Personalization | ||
| Personalized Text | ||
| Social Proof & Urgency Messaging |
Reporting (0 vs 16)
| Feature | Trustpilot | VWO |
|---|---|---|
| Compare User Segments | ||
| Conditional Filters | ||
| Device Filters | ||
| Download Summary CSV | ||
| Geo Filters | ||
| Goal Comparison | ||
| Interconnected Heatmaps and Session Recordings | ||
| Operating System Filters | ||
| Query Parameter Filter | ||
| Reporting Dashboard | ||
| Saved Report Filters | ||
| Share Report | ||
| Time Based Filters | ||
| Traffic Source Filters | ||
| UTM Parameter Filters |
SEO (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Search Engine Optimization |
Security (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Audit Logs | ||
| Fraud Detection |
Statistics (0 vs 3)
| Feature | Trustpilot | VWO |
|---|---|---|
| Bayesian Statistics | ||
| Fixed Horizon Tests | ||
| Sequential Testing |
Support (2 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Dedicated Account Manager | ||
| Priority Support |
Targeting (0 vs 25)
| Feature | Trustpilot | VWO |
|---|---|---|
| Advanced Targeting Logic | ||
| Attributes List Targeting | ||
| Behavioral Targeting | ||
| Browser Targeting | ||
| Conditional Targeting | ||
| Cookie Based Targeting | ||
| Custom Attribute Targeting | ||
| Custom Event Targeting | ||
| Device Targeting | ||
| GTM Data Layer Variable Targeting | ||
| Geo Targeting | ||
| IP Based Targeting | ||
| Javascript Variable Targeting | ||
| Multi-Device Campaigns | ||
| Operating System Targeting |
Team Collaboration (0 vs 1)
| Feature | Trustpilot | VWO |
|---|---|---|
| Program Management |
Technology (0 vs 3)
| Feature | Trustpilot | VWO |
|---|---|---|
| Asynchronous SmartCode | ||
| SDK and APIs | ||
| VWO SmartCode |
Templates (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Template Library |
Testing (0 vs 2)
| Feature | Trustpilot | VWO |
|---|---|---|
| Multi-Browser QA | ||
| Preview Variation(s) |
Triggers (0 vs 21)
| Feature | Trustpilot | VWO |
|---|---|---|
| A/B Test Variation Trigger | ||
| Advanced Exit Intent Trigger | ||
| Advanced Page Scroll Trigger | ||
| Advanced Page Viewed Trigger | ||
| Advanced Time Spent Trigger | ||
| Advanced Trigger Logic | ||
| Basic Exit Intent Trigger | ||
| Basic Page Scroll Trigger | ||
| Basic Page Viewed Trigger | ||
| Basic Time Spent Trigger | ||
| Campaign Activation Trigger | ||
| Click Element Trigger | ||
| Conditional Triggers | ||
| Engagement Trigger | ||
| Event-Based Triggers |
Trust (1 vs 0)
| Feature | Trustpilot | VWO |
|---|---|---|
| Review Verification |
Unique Features
Only in Trustpilot (44)
Advanced Filtering
Business Insights
Competitor Benchmarking
Customer Journey Tracking
Review Analytics Dashboard
Review Reports
Sentiment Analysis
Photo Review Management
Video Review Support
Review Collection
Review Export
Ratings Badge
TrustBox
AI-Powered Response Suggestions
Response Management
White Label Solutions
Custom Survey Questions
Review Invitations API
Review Widgets
Compliance Management
+ 24 more unique features
Only in VWO (129)
AI-Based Text Recommendations
VWO Copilot
VWO Copilot - AI-powered Idea Generation
VWO Copilot - AI-powered Report Segmentation
VWO Copilot - AI-powered Segment Targeting
VWO Copilot - AI-powered Variation Creation
VWO Copilot - Page Groups Auto Generation
Funnel Tracking
Goals/Metrics
Metric Attribution Window
Form Analytics
Funnels
Heatmaps
Mobile App Insights
Session Recordings
Surveys
Guardrails
Multi-Page Campaigns
Mutually Exclusive Groups
Scheduling
+ 109 more unique features
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