Trustpilot Business vs VWO
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Trustpilot Business offers fewer features (52 vs 129) and fewer integrations (5 vs 8). Starting price: Trustpilot Business at $339/mo vs VWO at Contact Sales. Trustpilot Business has 52 unique features while VWO has 129 unique features, with 0 features in common.
| Trustpilot Business | VWO | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 52 | 129 |
| AI-Powered Features | 2 | 7 |
| Starting Price | $339/mo | Contact Sales |
| Pricing Tiers | 5 | 3 |
| Integrations | 5 | 8 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 90% | 90% |
Feature Comparison by Category
AI (2 vs 7)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| AI-Assisted Review Responses | ||
| AI-Based Text Recommendations | ||
| Review Highlights | ||
| VWO Copilot | ||
| VWO Copilot - AI-powered Idea Generation | ||
| VWO Copilot - AI-powered Report Segmentation | ||
| VWO Copilot - AI-powered Segment Targeting | ||
| VWO Copilot - AI-powered Variation Creation | ||
| VWO Copilot - Page Groups Auto Generation |
Admin & Security (1 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Single Sign-On (SSO) |
Analytics (0 vs 3)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Funnel Tracking | ||
| Goals/Metrics | ||
| Metric Attribution Window |
Analytics & Reporting (13 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Analytics Explorer | ||
| Enhanced Insights | ||
| Invitation Conversion Dashboard | ||
| Market Insights | ||
| My Competitors | ||
| Reply Data | ||
| Search Engagement Reports | ||
| Service Reviews Analytics | ||
| Topics Reports with Sentiment Analysis | ||
| TrustScore | ||
| TrustScore Forecast | ||
| Trustpilot Data Solutions | ||
| Visitor Insights |
Automation (3 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Automated Feedback Service (AFS) | ||
| Automated Monthly Invitations | ||
| Review Collection |
Behavior Analytics (0 vs 6)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Form Analytics | ||
| Funnels | ||
| Heatmaps | ||
| Mobile App Insights | ||
| Session Recordings | ||
| Surveys |
Campaign Management (0 vs 8)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Guardrails | ||
| Multi-Page Campaigns | ||
| Mutually Exclusive Groups | ||
| Scheduling | ||
| Selective-Page Campaigns | ||
| Testing Objective Selection | ||
| Traffic Allocation | ||
| Version History |
Customization (4 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Brand-boosting Customization | ||
| Customizable Reminder Emails | ||
| Customizable Review Invitation Email Templates | ||
| Trustpilot Profile Page Customizations |
Data Management (1 vs 5)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Data360 | ||
| Export Service Reviews | ||
| Offline Data | ||
| Third Party Data Integration | ||
| User Attributes | ||
| User Events |
Deployment (0 vs 3)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Feature Rollouts | ||
| Self Hosting | ||
| Web Rollouts |
Editor (0 vs 10)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Add Campaign JS | ||
| Add/Edit Elements | ||
| Code Editor | ||
| Custom Code Blocks | ||
| Editor Library Elements | ||
| Save Elements to Library | ||
| Save Modifications to Library | ||
| Sitewide JS | ||
| Visual Editor | ||
| Widgets Library |
Experimentation (0 vs 10)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| A/B Testing | ||
| Advanced Split URL Redirection Config | ||
| Cross Domain Testing | ||
| Feature Testing | ||
| Mobile App Testing | ||
| Multi Arm Bandit | ||
| Multivariate Testing | ||
| Server-side Experimentation | ||
| Split URL Testing | ||
| Web Testing |
Feedback Management (3 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Reply to Reviews | ||
| Review Follow-up Questions | ||
| Review Tagging and Filtering |
Integration (5 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Connect API | ||
| Google Store Ratings | ||
| Integrations for Replying to Reviews | ||
| Integrations for Review Invitations | ||
| Salesforce Integration |
Integrations (0 vs 2)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Integrations API | ||
| Offline Data Integration |
Marketing (12 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Asset Builder | ||
| Customizable Assets | ||
| Downloadable Trustpilot Assets | ||
| Email Signature and Newsletter TrustBox | ||
| Flex Widget with Review Highlights | ||
| Flex Widget with TrustScore | ||
| Image and Video Generators | ||
| Marketing Widgets | ||
| Promotions for Trustpilot Profile Page | ||
| Review Spotlight | ||
| Testimonial TrustBox Widgets | ||
| TrustBox Widgets for Website |
Moderation (2 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Automated Fraud Detection | ||
| Flag Suspicious Reviews |
Notifications (0 vs 1)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Alerts |
Personalization (0 vs 3)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Personalization | ||
| Personalized Text | ||
| Social Proof & Urgency Messaging |
Reporting (0 vs 16)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Compare User Segments | ||
| Conditional Filters | ||
| Device Filters | ||
| Download Summary CSV | ||
| Geo Filters | ||
| Goal Comparison | ||
| Interconnected Heatmaps and Session Recordings | ||
| Operating System Filters | ||
| Query Parameter Filter | ||
| Reporting Dashboard | ||
| Saved Report Filters | ||
| Share Report | ||
| Time Based Filters | ||
| Traffic Source Filters | ||
| UTM Parameter Filters |
Review Management (2 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Location Reviews | ||
| Product Reviews |
SEO (1 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Review SEO |
Statistics (0 vs 3)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Bayesian Statistics | ||
| Fixed Horizon Tests | ||
| Sequential Testing |
Support (3 vs 0)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Dedicated Customer Success Manager | ||
| Expert Implementation and Strategic Support | ||
| Live Chat Support |
Targeting (0 vs 25)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Advanced Targeting Logic | ||
| Attributes List Targeting | ||
| Behavioral Targeting | ||
| Browser Targeting | ||
| Conditional Targeting | ||
| Cookie Based Targeting | ||
| Custom Attribute Targeting | ||
| Custom Event Targeting | ||
| Device Targeting | ||
| GTM Data Layer Variable Targeting | ||
| Geo Targeting | ||
| IP Based Targeting | ||
| Javascript Variable Targeting | ||
| Multi-Device Campaigns | ||
| Operating System Targeting |
Team Collaboration (0 vs 1)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Program Management |
Technology (0 vs 3)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Asynchronous SmartCode | ||
| SDK and APIs | ||
| VWO SmartCode |
Testing (0 vs 2)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| Multi-Browser QA | ||
| Preview Variation(s) |
Triggers (0 vs 21)
| Feature | Trustpilot Business | VWO |
|---|---|---|
| A/B Test Variation Trigger | ||
| Advanced Exit Intent Trigger | ||
| Advanced Page Scroll Trigger | ||
| Advanced Page Viewed Trigger | ||
| Advanced Time Spent Trigger | ||
| Advanced Trigger Logic | ||
| Basic Exit Intent Trigger | ||
| Basic Page Scroll Trigger | ||
| Basic Page Viewed Trigger | ||
| Basic Time Spent Trigger | ||
| Campaign Activation Trigger | ||
| Click Element Trigger | ||
| Conditional Triggers | ||
| Engagement Trigger | ||
| Event-Based Triggers |
Unique Features
Only in Trustpilot Business (52)
Single Sign-On (SSO)
AI-Assisted Review Responses
Review Highlights
Analytics Explorer
Enhanced Insights
Invitation Conversion Dashboard
Market Insights
My Competitors
Reply Data
Search Engagement Reports
Service Reviews Analytics
Topics Reports with Sentiment Analysis
Trustpilot Data Solutions
TrustScore
TrustScore Forecast
Visitor Insights
Automated Feedback Service (AFS)
Automated Monthly Invitations
Review Collection
Brand-boosting Customization
+ 32 more unique features
Only in VWO (129)
AI-Based Text Recommendations
VWO Copilot
VWO Copilot - AI-powered Idea Generation
VWO Copilot - AI-powered Report Segmentation
VWO Copilot - AI-powered Segment Targeting
VWO Copilot - AI-powered Variation Creation
VWO Copilot - Page Groups Auto Generation
Funnel Tracking
Goals/Metrics
Metric Attribution Window
Form Analytics
Funnels
Heatmaps
Mobile App Insights
Session Recordings
Surveys
Guardrails
Multi-Page Campaigns
Mutually Exclusive Groups
Scheduling
+ 109 more unique features
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