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Qualtrics vs VWO

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Qualtrics offers fewer features (48 vs 129) and more integrations (27 vs 8). Starting price: Qualtrics at $1500/mo vs VWO at Contact Sales. Qualtrics has 48 unique features while VWO has 129 unique features, with 0 features in common.

QualtricsVWO
CategoryCustomer SuccessCustomer Success
Total Features48129
AI-Powered Features57
Starting Price$1500/moContact Sales
Pricing Tiers33
Integrations278
Shared Features0
Shared Integrations0
Data Quality74%90%

Feature Comparison by Category

AI (0 vs 7)

FeatureQualtricsVWO
AI-Based Text Recommendations
VWO Copilot
VWO Copilot - AI-powered Idea Generation
VWO Copilot - AI-powered Report Segmentation
VWO Copilot - AI-powered Segment Targeting
VWO Copilot - AI-powered Variation Creation
VWO Copilot - Page Groups Auto Generation

Analytics (16 vs 3)

FeatureQualtricsVWO
Advanced Reporting
Assisted Analytics
Benchmarking
Conjoint Analysis
Custom Scoring
Data Export
Funnel Tracking
Goals/Metrics
Heatmaps and Eye Tracking
Journey Mapping
Longitudinal Studies
MaxDiff Analysis
Metric Attribution Window
Performance Benchmarking
Predictive Analytics

Automation (3 vs 0)

FeatureQualtricsVWO
Action Planning
Automated Workflows
Real-Time Alerts

Behavior Analytics (0 vs 6)

FeatureQualtricsVWO
Form Analytics
Funnels
Heatmaps
Mobile App Insights
Session Recordings
Surveys

Campaign Management (0 vs 8)

FeatureQualtricsVWO
Guardrails
Multi-Page Campaigns
Mutually Exclusive Groups
Scheduling
Selective-Page Campaigns
Testing Objective Selection
Traffic Allocation
Version History

Core (14 vs 0)

FeatureQualtricsVWO
Branching and Logic
Customer Effort Score (CES)
Distribution Management
Interactive Content
Mobile-Responsive Surveys
Multi-Language Support
Net Promoter Score (NPS)
Progressive Profiling
Randomization
Survey Builder
Survey Piping
Survey Validation Rules
Video and Image Feedback
eSignature Integration

Customization (1 vs 0)

FeatureQualtricsVWO
White Label Surveys

Data (3 vs 0)

FeatureQualtricsVWO
Quota Management
Sample Management
Survey Panels

Data Management (0 vs 5)

FeatureQualtricsVWO
Data360
Offline Data
Third Party Data Integration
User Attributes
User Events

Data Quality (1 vs 0)

FeatureQualtricsVWO
Duplicate Detection

Deployment (0 vs 3)

FeatureQualtricsVWO
Feature Rollouts
Self Hosting
Web Rollouts

Editor (0 vs 10)

FeatureQualtricsVWO
Add Campaign JS
Add/Edit Elements
Code Editor
Custom Code Blocks
Editor Library Elements
Save Elements to Library
Save Modifications to Library
Sitewide JS
Visual Editor
Widgets Library

Experimentation (0 vs 10)

FeatureQualtricsVWO
A/B Testing
Advanced Split URL Redirection Config
Cross Domain Testing
Feature Testing
Mobile App Testing
Multi Arm Bandit
Multivariate Testing
Server-side Experimentation
Split URL Testing
Web Testing

Integration (3 vs 0)

FeatureQualtricsVWO
API Access
Mobile App Feedback
Website Feedback

Integrations (0 vs 2)

FeatureQualtricsVWO
Integrations API
Offline Data Integration

Modules (4 vs 0)

FeatureQualtricsVWO
Brand Experience
Employee Experience
Feedback Management
Product Experience

Notifications (0 vs 1)

FeatureQualtricsVWO
Alerts

Personalization (0 vs 3)

FeatureQualtricsVWO
Personalization
Personalized Text
Social Proof & Urgency Messaging

Reporting (0 vs 16)

FeatureQualtricsVWO
Compare User Segments
Conditional Filters
Device Filters
Download Summary CSV
Geo Filters
Goal Comparison
Interconnected Heatmaps and Session Recordings
Operating System Filters
Query Parameter Filter
Reporting Dashboard
Saved Report Filters
Share Report
Time Based Filters
Traffic Source Filters
UTM Parameter Filters

Security (3 vs 0)

FeatureQualtricsVWO
Anonymous Responses
Data Security and Compliance
User Permissions and Roles

Statistics (0 vs 3)

FeatureQualtricsVWO
Bayesian Statistics
Fixed Horizon Tests
Sequential Testing

Targeting (0 vs 25)

FeatureQualtricsVWO
Advanced Targeting Logic
Attributes List Targeting
Behavioral Targeting
Browser Targeting
Conditional Targeting
Cookie Based Targeting
Custom Attribute Targeting
Custom Event Targeting
Device Targeting
GTM Data Layer Variable Targeting
Geo Targeting
IP Based Targeting
Javascript Variable Targeting
Multi-Device Campaigns
Operating System Targeting

Team Collaboration (0 vs 1)

FeatureQualtricsVWO
Program Management

Technology (0 vs 3)

FeatureQualtricsVWO
Asynchronous SmartCode
SDK and APIs
VWO SmartCode

Testing (0 vs 2)

FeatureQualtricsVWO
Multi-Browser QA
Preview Variation(s)

Triggers (0 vs 21)

FeatureQualtricsVWO
A/B Test Variation Trigger
Advanced Exit Intent Trigger
Advanced Page Scroll Trigger
Advanced Page Viewed Trigger
Advanced Time Spent Trigger
Advanced Trigger Logic
Basic Exit Intent Trigger
Basic Page Scroll Trigger
Basic Page Viewed Trigger
Basic Time Spent Trigger
Campaign Activation Trigger
Click Element Trigger
Conditional Triggers
Engagement Trigger
Event-Based Triggers

Unique Features

Only in Qualtrics (48)

Advanced Reporting
Assisted Analytics
Benchmarking
Conjoint Analysis
Custom Scoring
Data Export
Heatmaps and Eye Tracking
Journey Mapping
Longitudinal Studies
MaxDiff Analysis
Performance Benchmarking
Predictive Analytics
Response Analysis
Sentiment Analysis
Statistical Analysis
Text Analytics
Action Planning
Automated Workflows
Real-Time Alerts
Branching and Logic

+ 28 more unique features

Only in VWO (129)

AI-Based Text Recommendations
VWO Copilot
VWO Copilot - AI-powered Idea Generation
VWO Copilot - AI-powered Report Segmentation
VWO Copilot - AI-powered Segment Targeting
VWO Copilot - AI-powered Variation Creation
VWO Copilot - Page Groups Auto Generation
Funnel Tracking
Goals/Metrics
Metric Attribution Window
Form Analytics
Funnels
Heatmaps
Mobile App Insights
Session Recordings
Surveys
Guardrails
Multi-Page Campaigns
Mutually Exclusive Groups
Scheduling

+ 109 more unique features

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