Qualtrics vs Qualtrics XM
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Qualtrics offers more features (48 vs 38) and more integrations (27 vs 0). Starting price: Qualtrics at $1500/mo vs Qualtrics XM at Contact Sales. Qualtrics has 46 unique features while Qualtrics XM has 36 unique features, with 2 features in common.
| Qualtrics | Qualtrics XM | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 48 | 38 |
| AI-Powered Features | 5 | 16 |
| Starting Price | $1500/mo | Contact Sales |
| Pricing Tiers | 3 | 3 |
| Integrations | 27 | 0 |
| Shared Features | 2 | |
| Shared Integrations | 0 | |
| Data Quality | 74% | 70% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Automated Recommendations | ||
| Customer Care Assist | ||
| Customer Experience Intelligence | ||
| Frontline Locations Assist | ||
| Manager Assist |
Analytics (16 vs 8)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Advanced Reporting | ||
| Assisted Analytics | ||
| Benchmarking | ||
| Conjoint Analysis | ||
| Contact Center Analytics | ||
| Custom Scoring | ||
| Data Export | ||
| Digital Experience Analytics | ||
| Employee Retention Analytics | ||
| Experience Gap Identification | ||
| Heatmaps and Eye Tracking | ||
| Journey Mapping | ||
| Longitudinal Studies | ||
| MaxDiff Analysis | ||
| Performance Benchmarking |
Automation (3 vs 2)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Action Planning | ||
| Automated Actions | ||
| Automated Workflows | ||
| Close the Loop at Scale | ||
| Real-Time Alerts |
Coaching (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Agent Coaching |
Compliance (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Quality Management and Compliance |
Core (14 vs 0)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Branching and Logic | ||
| Customer Effort Score (CES) | ||
| Distribution Management | ||
| Interactive Content | ||
| Mobile-Responsive Surveys | ||
| Multi-Language Support | ||
| Net Promoter Score (NPS) | ||
| Progressive Profiling | ||
| Randomization | ||
| Survey Builder | ||
| Survey Piping | ||
| Survey Validation Rules | ||
| Video and Image Feedback | ||
| eSignature Integration |
Customization (1 vs 0)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| White Label Surveys |
Data (3 vs 0)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Quota Management | ||
| Sample Management | ||
| Survey Panels |
Data Management (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Unified Customer and Employee Profile |
Data Quality (1 vs 0)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Duplicate Detection |
Employee Development (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| 360 Development |
Employee Experience (0 vs 5)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Continuous Employee Listening | ||
| Employee Engagement | ||
| Employee Onboarding & Exit | ||
| Employee Pulse | ||
| Employee Research |
Feedback Collection (0 vs 3)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Conversational Feedback | ||
| Surveys | ||
| Website and Mobile App Feedback |
Feedback Management (0 vs 2)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Omni-Channel Experience Management | ||
| Voice of Customer |
Integration (3 vs 0)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| API Access | ||
| Mobile App Feedback | ||
| Website Feedback |
Integrations (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Seamless Integrations |
Management (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Location Experience Hub |
Modules (4 vs 0)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Brand Experience | ||
| Employee Experience | ||
| Feedback Management | ||
| Product Experience |
Reputation Management (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Online Reputation Management |
Research (0 vs 4)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Brand and Communication Research | ||
| Product Research | ||
| Strategic Market Research | ||
| User Experience Research |
Security (3 vs 0)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Anonymous Responses | ||
| Data Security and Compliance | ||
| User Permissions and Roles |
Segmentation (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Dynamic Segmentation |
Talent Acquisition (0 vs 1)
| Feature | Qualtrics | Qualtrics XM |
|---|---|---|
| Candidate Experience Management |
Unique Features
Only in Qualtrics (46)
Advanced Reporting
Assisted Analytics
Benchmarking
Conjoint Analysis
Custom Scoring
Data Export
Heatmaps and Eye Tracking
Journey Mapping
Longitudinal Studies
MaxDiff Analysis
Performance Benchmarking
Predictive Analytics
Response Analysis
Statistical Analysis
Action Planning
Automated Workflows
Real-Time Alerts
Branching and Logic
Customer Effort Score (CES)
Distribution Management
+ 26 more unique features
Only in Qualtrics XM (36)
Automated Recommendations
Customer Care Assist
Customer Experience Intelligence
Frontline Locations Assist
Manager Assist
Contact Center Analytics
Digital Experience Analytics
Employee Retention Analytics
Experience Gap Identification
Simplified Stats
Video Feedback Analysis
Automated Actions
Close the Loop at Scale
Agent Coaching
Quality Management and Compliance
Unified Customer and Employee Profile
360 Development
Continuous Employee Listening
Employee Engagement
Employee Onboarding & Exit
+ 16 more unique features
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