Qualtrics XM vs VWO
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Qualtrics XM offers fewer features (38 vs 129) and fewer integrations (0 vs 8). Both start at Contact Sales. Qualtrics XM has 37 unique features while VWO has 128 unique features, with 1 features in common.
| Qualtrics XM | VWO | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 38 | 129 |
| AI-Powered Features | 16 | 7 |
| Starting Price | Contact Sales | Contact Sales |
| Pricing Tiers | 3 | 3 |
| Integrations | 0 | 8 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 90% |
Feature Comparison by Category
AI (5 vs 7)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| AI-Based Text Recommendations | ||
| Automated Recommendations | ||
| Customer Care Assist | ||
| Customer Experience Intelligence | ||
| Frontline Locations Assist | ||
| Manager Assist | ||
| VWO Copilot | ||
| VWO Copilot - AI-powered Idea Generation | ||
| VWO Copilot - AI-powered Report Segmentation | ||
| VWO Copilot - AI-powered Segment Targeting | ||
| VWO Copilot - AI-powered Variation Creation | ||
| VWO Copilot - Page Groups Auto Generation |
Analytics (8 vs 3)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Contact Center Analytics | ||
| Digital Experience Analytics | ||
| Employee Retention Analytics | ||
| Experience Gap Identification | ||
| Funnel Tracking | ||
| Goals/Metrics | ||
| Metric Attribution Window | ||
| Sentiment Analysis | ||
| Simplified Stats | ||
| Text Analytics | ||
| Video Feedback Analysis |
Automation (2 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Automated Actions | ||
| Close the Loop at Scale |
Behavior Analytics (0 vs 6)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Form Analytics | ||
| Funnels | ||
| Heatmaps | ||
| Mobile App Insights | ||
| Session Recordings | ||
| Surveys |
Campaign Management (0 vs 8)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Guardrails | ||
| Multi-Page Campaigns | ||
| Mutually Exclusive Groups | ||
| Scheduling | ||
| Selective-Page Campaigns | ||
| Testing Objective Selection | ||
| Traffic Allocation | ||
| Version History |
Coaching (1 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Agent Coaching |
Compliance (1 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Quality Management and Compliance |
Data Management (1 vs 5)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Data360 | ||
| Offline Data | ||
| Third Party Data Integration | ||
| Unified Customer and Employee Profile | ||
| User Attributes | ||
| User Events |
Deployment (0 vs 3)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Feature Rollouts | ||
| Self Hosting | ||
| Web Rollouts |
Editor (0 vs 10)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Add Campaign JS | ||
| Add/Edit Elements | ||
| Code Editor | ||
| Custom Code Blocks | ||
| Editor Library Elements | ||
| Save Elements to Library | ||
| Save Modifications to Library | ||
| Sitewide JS | ||
| Visual Editor | ||
| Widgets Library |
Employee Development (1 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| 360 Development |
Employee Experience (5 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Continuous Employee Listening | ||
| Employee Engagement | ||
| Employee Onboarding & Exit | ||
| Employee Pulse | ||
| Employee Research |
Experimentation (0 vs 10)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| A/B Testing | ||
| Advanced Split URL Redirection Config | ||
| Cross Domain Testing | ||
| Feature Testing | ||
| Mobile App Testing | ||
| Multi Arm Bandit | ||
| Multivariate Testing | ||
| Server-side Experimentation | ||
| Split URL Testing | ||
| Web Testing |
Feedback Collection (3 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Conversational Feedback | ||
| Surveys | ||
| Website and Mobile App Feedback |
Feedback Management (2 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Omni-Channel Experience Management | ||
| Voice of Customer |
Integrations (1 vs 2)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Integrations API | ||
| Offline Data Integration | ||
| Seamless Integrations |
Management (1 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Location Experience Hub |
Notifications (0 vs 1)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Alerts |
Personalization (0 vs 3)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Personalization | ||
| Personalized Text | ||
| Social Proof & Urgency Messaging |
Reporting (0 vs 16)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Compare User Segments | ||
| Conditional Filters | ||
| Device Filters | ||
| Download Summary CSV | ||
| Geo Filters | ||
| Goal Comparison | ||
| Interconnected Heatmaps and Session Recordings | ||
| Operating System Filters | ||
| Query Parameter Filter | ||
| Reporting Dashboard | ||
| Saved Report Filters | ||
| Share Report | ||
| Time Based Filters | ||
| Traffic Source Filters | ||
| UTM Parameter Filters |
Reputation Management (1 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Online Reputation Management |
Research (4 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Brand and Communication Research | ||
| Product Research | ||
| Strategic Market Research | ||
| User Experience Research |
Segmentation (1 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Dynamic Segmentation |
Statistics (0 vs 3)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Bayesian Statistics | ||
| Fixed Horizon Tests | ||
| Sequential Testing |
Talent Acquisition (1 vs 0)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Candidate Experience Management |
Targeting (0 vs 25)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Advanced Targeting Logic | ||
| Attributes List Targeting | ||
| Behavioral Targeting | ||
| Browser Targeting | ||
| Conditional Targeting | ||
| Cookie Based Targeting | ||
| Custom Attribute Targeting | ||
| Custom Event Targeting | ||
| Device Targeting | ||
| GTM Data Layer Variable Targeting | ||
| Geo Targeting | ||
| IP Based Targeting | ||
| Javascript Variable Targeting | ||
| Multi-Device Campaigns | ||
| Operating System Targeting |
Team Collaboration (0 vs 1)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Program Management |
Technology (0 vs 3)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Asynchronous SmartCode | ||
| SDK and APIs | ||
| VWO SmartCode |
Testing (0 vs 2)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| Multi-Browser QA | ||
| Preview Variation(s) |
Triggers (0 vs 21)
| Feature | Qualtrics XM | VWO |
|---|---|---|
| A/B Test Variation Trigger | ||
| Advanced Exit Intent Trigger | ||
| Advanced Page Scroll Trigger | ||
| Advanced Page Viewed Trigger | ||
| Advanced Time Spent Trigger | ||
| Advanced Trigger Logic | ||
| Basic Exit Intent Trigger | ||
| Basic Page Scroll Trigger | ||
| Basic Page Viewed Trigger | ||
| Basic Time Spent Trigger | ||
| Campaign Activation Trigger | ||
| Click Element Trigger | ||
| Conditional Triggers | ||
| Engagement Trigger | ||
| Event-Based Triggers |
Unique Features
Only in Qualtrics XM (37)
Automated Recommendations
Customer Care Assist
Customer Experience Intelligence
Frontline Locations Assist
Manager Assist
Contact Center Analytics
Digital Experience Analytics
Employee Retention Analytics
Experience Gap Identification
Sentiment Analysis
Simplified Stats
Text Analytics
Video Feedback Analysis
Automated Actions
Close the Loop at Scale
Agent Coaching
Quality Management and Compliance
Unified Customer and Employee Profile
360 Development
Continuous Employee Listening
+ 17 more unique features
Only in VWO (128)
AI-Based Text Recommendations
VWO Copilot
VWO Copilot - AI-powered Idea Generation
VWO Copilot - AI-powered Report Segmentation
VWO Copilot - AI-powered Segment Targeting
VWO Copilot - AI-powered Variation Creation
VWO Copilot - Page Groups Auto Generation
Funnel Tracking
Goals/Metrics
Metric Attribution Window
Form Analytics
Funnels
Heatmaps
Mobile App Insights
Session Recordings
Guardrails
Multi-Page Campaigns
Mutually Exclusive Groups
Scheduling
Selective-Page Campaigns
+ 108 more unique features
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