OptinMonster vs Taboola
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
OptinMonster offers more features (84 vs 12) and more integrations (15 vs 0). Starting price: OptinMonster at $7/mo vs Taboola at Contact Sales. OptinMonster has 84 unique features while Taboola has 12 unique features, with 0 features in common.
| OptinMonster | Taboola | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 84 | 12 |
| AI-Powered Features | 1 | 3 |
| Starting Price | $7/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 15 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 30% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| AI Popups | ||
| Specialized Performance AI |
Account Management (3 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (6 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Analytics & Reporting (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Measurable Outcomes |
Automation (2 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Brand Safety (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Brand Suitability Tools |
Builder (2 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Management (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Intuitive Campaign Management |
Campaign Strategy (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Performance Funnel Stages |
Campaign Type (11 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (2 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Conversion (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Purchase Conversion |
Conversion Tools (5 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Creative (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Ad Creative Solutions |
Customization (3 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (6 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (1 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| OptinMonster University |
Engagement (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Engagement Optimization |
Forms (1 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Multiple Form Views |
Integrations (12 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Inventory (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Diverse Inventory and Placement Types |
Lead Generation (0 vs 1)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Lead Generation |
Lead Quality (1 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| TruLead® |
Personalization (5 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Segmentation (1 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| List Segmentation |
Support (3 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (11 vs 2)
| Feature | OptinMonster | Taboola |
|---|---|---|
| 1st Party Audience Targeting Solutions | ||
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| Retargeting | ||
| UTM Campaign Targeting |
Templates (1 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| 700+ Templates |
Testing & Optimization (1 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| A/B Testing |
Triggers (6 vs 0)
| Feature | OptinMonster | Taboola |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
Only in Taboola (12)
Specialized Performance AI
Measurable Outcomes
Brand Suitability Tools
Intuitive Campaign Management
Performance Funnel Stages
Purchase Conversion
Ad Creative Solutions
Engagement Optimization
Diverse Inventory and Placement Types
Lead Generation
1st Party Audience Targeting Solutions
Retargeting
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