OptinMonster vs Bird
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
OptinMonster offers more features (84 vs 55) and more integrations (15 vs 1). Starting price: OptinMonster at $7/mo vs Bird at Contact Sales. OptinMonster has 83 unique features while Bird has 54 unique features, with 1 features in common.
| OptinMonster | Bird | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 84 | 55 |
| AI-Powered Features | 1 | 10 |
| Starting Price | $7/mo | Contact Sales |
| Pricing Tiers | 4 | 3 |
| Integrations | 15 | 1 |
| Shared Features | 1 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| AI Popups | ||
| Smart Personalization |
Account Management (3 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts | ||
| Subaccounts |
Alerting (0 vs 2)
| Feature | OptinMonster | Bird |
|---|---|---|
| Proactive Alerts | ||
| Real-time Alerting |
Analytics (6 vs 10)
| Feature | OptinMonster | Bird |
|---|---|---|
| 42 Unique Metrics | ||
| Campaign Impressions Tracking | ||
| Competitive Tracker | ||
| Conversion Analytics | ||
| Deliverability & Analysis Reporting | ||
| Email Health Score | ||
| Engagement Insights | ||
| Google Analytics Integration | ||
| Inbox Tracker | ||
| Predictive Analytics | ||
| Real-time Monitoring | ||
| Revenue Attribution | ||
| Searchable Email Event Data | ||
| Signals Predictive Analytics | ||
| Success Scripts |
Automation (2 vs 2)
| Feature | OptinMonster | Bird |
|---|---|---|
| Behavior Automation | ||
| Marketing Automation | ||
| Multichannel Orchestration | ||
| OnSite Follow-up Campaigns® |
Builder (2 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (11 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (2 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (0 vs 5)
| Feature | OptinMonster | Bird |
|---|---|---|
| GDPR Compliance | ||
| HIPAA Compliance | ||
| ISO/IEC 27001 Certification | ||
| Privacy Controls | ||
| SOC II Compliance |
Conversion Tools (5 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (3 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Platform (0 vs 2)
| Feature | OptinMonster | Bird |
|---|---|---|
| Custom Data Modeling | ||
| Customer Data Platform |
Deliverability (0 vs 3)
| Feature | OptinMonster | Bird |
|---|---|---|
| Automated IP Warmup | ||
| Recipient Validation | ||
| Spam Trap Monitoring |
Delivery (0 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| Adaptive Delivery |
Design (6 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Developer Tools (0 vs 4)
| Feature | OptinMonster | Bird |
|---|---|---|
| API Access | ||
| Comprehensive SDKs | ||
| Custom Webhooks | ||
| Inbound Email Webhooks |
Education (1 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| OptinMonster University |
Email (0 vs 2)
| Feature | OptinMonster | Bird |
|---|---|---|
| Email API | ||
| SMTP Relay |
Email Features (0 vs 3)
| Feature | OptinMonster | Bird |
|---|---|---|
| Advanced Templates and Snippets | ||
| Dynamics AMP Emails | ||
| Scheduled Sending |
Forms (1 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Multiple Form Views |
Infrastructure (0 vs 5)
| Feature | OptinMonster | Bird |
|---|---|---|
| Auto-scaling Technology | ||
| Dedicated IP | ||
| Momentum MTA | ||
| Power MTA | ||
| Unlimited Dedicated IP Addresses |
Integrations (12 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Pre-built Integrations | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (1 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| TruLead® |
Messaging (0 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| WhatsApp Business API |
Optimization (0 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| A/B Testing |
Personalization (5 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
SMS (0 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| SMS API |
Security (0 vs 4)
| Feature | OptinMonster | Bird |
|---|---|---|
| Data Encryption | ||
| Enterprise Security | ||
| Granular Access Control | ||
| Okta Single Sign-On |
Segmentation (1 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| List Segmentation | ||
| Segmentation |
Support (3 vs 4)
| Feature | OptinMonster | Bird |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Custom Support Plans | ||
| Dedicated Technical Account Manager | ||
| Done-For-You Campaign Setup | ||
| Expert Consulting | ||
| MonsterLeads™ | ||
| Online Support |
Targeting (11 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (1 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| 700+ Templates |
Testing & Optimization (1 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| A/B Testing |
Triggers (6 vs 0)
| Feature | OptinMonster | Bird |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Voice (0 vs 1)
| Feature | OptinMonster | Bird |
|---|---|---|
| Voice API |
Unique Features
Only in OptinMonster (83)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 63 more unique features
Only in Bird (54)
Subaccounts
Smart Personalization
Proactive Alerts
Real-time Alerting
42 Unique Metrics
Competitive Tracker
Deliverability & Analysis Reporting
Email Health Score
Engagement Insights
Inbox Tracker
Predictive Analytics
Real-time Monitoring
Searchable Email Event Data
Signals Predictive Analytics
Marketing Automation
Multichannel Orchestration
GDPR Compliance
HIPAA Compliance
ISO/IEC 27001 Certification
Privacy Controls
+ 34 more unique features
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