OptinMonster vs Sendlane
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
OptinMonster offers more features (84 vs 48) and fewer integrations (15 vs 22). Starting price: OptinMonster at $7/mo vs Sendlane at $100/mo. OptinMonster has 83 unique features while Sendlane has 47 unique features, with 1 features in common.
| OptinMonster | Sendlane | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 84 | 48 |
| AI-Powered Features | 1 | 2 |
| Starting Price | $7/mo | $100/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 15 | 22 |
| Shared Features | 1 | |
| Shared Integrations | 4 | |
| Data Quality | 95% | 90% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| AI Popups |
AI & Machine Learning (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Machine Learning Open Predictability |
API & Integrations (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Open API Access |
Account Management (3 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (6 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (2 vs 7)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Abandoned Cart Recovery | ||
| Back-in-Stock Notifications | ||
| Behavior Automation | ||
| Behavior Based Marketing Automation | ||
| Event Based Marketing Automation | ||
| Multi-Channel Automations | ||
| OnSite Follow-up Campaigns® | ||
| Promotional Campaigns | ||
| Trigger Based Marketing Automation |
Builder (2 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (11 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (2 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Contacts Management (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Unlimited Contacts |
Conversion Tools (5 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (3 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (0 vs 4)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Automated List Hygiene | ||
| Centralized Customer Data Hub | ||
| Import & Export Contacts | ||
| Tags & Custom Fields |
Deliverability (0 vs 2)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Dedicated IP | ||
| Proactive Deliverability Monitoring |
Design (6 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (1 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| OptinMonster University |
Email Delivery (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Tier 1 ESP Sending |
Email Editor (0 vs 2)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Drag-and-Drop Visual Email Builder | ||
| Real Time HTML Email Builder |
Email Management (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Unlimited Sender Profiles |
Email Marketing (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Campaigns & Newsletters |
Forms (1 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Multiple Form Views |
Integrations (12 vs 8)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Deep Data Integration to ClickBank | ||
| Deep Data Integration to Miva | ||
| Deep Data Integration to OneClick | ||
| Deep Data Integration to Shopify | ||
| Deep Data Integration to Smile.io | ||
| Deep Data Integration to WooCommerce | ||
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Facebook Custom Audiences | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration |
Lead Capture (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Forms & Pop-ups |
Lead Quality (1 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| TruLead® |
Onboarding (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| White Glove Migration |
Personalization (5 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting & Analytics (0 vs 3)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| ROI & Conversion Tracking | ||
| Real-Time Analytics | ||
| Revenue Attribution Tracking |
Reviews Management (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Reviews Collection |
SMS (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| SMS Marketing |
Segmentation (1 vs 2)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Audiences | ||
| List Segmentation | ||
| Multivariable Segmentation |
Support (3 vs 5)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| 24/7 Customer Support | ||
| AI-Powered Chat Support | ||
| Dedicated Customer Success Manager | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ | ||
| Personal Slack Channel | ||
| Program Reviews |
Targeting (11 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Team Management (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Multi-User Access |
Templates (1 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| 700+ Templates | ||
| Email Template Library |
Templates & Workflows (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Pre-Built Automation Funnels |
Testing & Optimization (1 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| A/B Testing | ||
| Multivariate Testing |
Tracking & Analytics (0 vs 1)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Beacon Website Tracking |
Triggers (6 vs 0)
| Feature | OptinMonster | Sendlane |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in OptinMonster (83)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 63 more unique features
Only in Sendlane (47)
Machine Learning Open Predictability
Open API Access
Abandoned Cart Recovery
Back-in-Stock Notifications
Behavior Based Marketing Automation
Event Based Marketing Automation
Multi-Channel Automations
Promotional Campaigns
Trigger Based Marketing Automation
Unlimited Contacts
Automated List Hygiene
Centralized Customer Data Hub
Import & Export Contacts
Tags & Custom Fields
Dedicated IP
Proactive Deliverability Monitoring
Tier 1 ESP Sending
Drag-and-Drop Visual Email Builder
Real Time HTML Email Builder
Unlimited Sender Profiles
+ 27 more unique features
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