Mautic vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Mautic offers fewer features (26 vs 84) and fewer integrations (2 vs 15). Starting price: Mautic at $275/mo vs OptinMonster at $7/mo. Mautic has 25 unique features while OptinMonster has 83 unique features, with 1 features in common.
| Mautic | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 26 | 84 |
| AI-Powered Features | 1 | 1 |
| Starting Price | $275/mo | $7/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 2 | 15 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 95% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | Mautic | OptinMonster |
|---|---|---|
| AI Popups | ||
| Mautic with AI |
Account Management (0 vs 3)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (2 vs 6)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Analytics | ||
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking | ||
| Web Tracking |
Automation (1 vs 2)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| Campaign Builder | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Mautic | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Compliance (1 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Data Privacy Compliance |
Conversion Tools (0 vs 5)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (0 vs 6)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Mautic | OptinMonster |
|---|---|---|
| OptinMonster University |
Email Delivery (3 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Dedicated IP | ||
| Sending Reputation Monitoring | ||
| Shared IP |
Email Marketing (3 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Email Builder | ||
| Email Marketing | ||
| Email Service |
Engagement (1 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Gamification |
Extensibility (1 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Plugin Ecosystem |
Forms (1 vs 1)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Form Builder | ||
| Multiple Form Views |
Integration (3 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Custom Plugin Support | ||
| Integrations | ||
| REST API |
Integrations (0 vs 12)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Landing Pages (1 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Landing Page Builder |
Lead Management (2 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Lead Nurturing | ||
| Point Scoring |
Lead Quality (0 vs 1)
| Feature | Mautic | OptinMonster |
|---|---|---|
| TruLead® |
Optimization (1 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| A/B Testing |
Personalization (1 vs 5)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Content | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Security (2 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Data Sovereignty | ||
| Enterprise-grade Security |
Segmentation (0 vs 1)
| Feature | Mautic | OptinMonster |
|---|---|---|
| List Segmentation |
Services (1 vs 0)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Custom Development |
Support (1 vs 3)
| Feature | Mautic | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Dedicated Support Manager | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (0 vs 11)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Mautic | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | Mautic | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | Mautic | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Mautic (25)
Mautic with AI
Analytics
Web Tracking
Campaign Builder
Data Privacy Compliance
Dedicated IP
Sending Reputation Monitoring
Shared IP
Email Builder
Email Marketing
Email Service
Gamification
Plugin Ecosystem
Form Builder
Custom Plugin Support
Integrations
REST API
Landing Page Builder
Lead Nurturing
Point Scoring
+ 5 more unique features
Only in OptinMonster (83)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 63 more unique features
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