Lotame vs OptinMonster

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Lotame offers fewer features (13 vs 84) and fewer integrations (3 vs 15). Starting price: Lotame at Contact Sales vs OptinMonster at $7/mo. Lotame has 13 unique features while OptinMonster has 84 unique features, with 0 features in common.

LotameOptinMonster
CategoryMarketing AutomationMarketing Automation
Total Features1384
AI-Powered Features11
Starting PriceContact Sales$7/mo
Pricing Tiers04
Integrations315
Shared Features0
Shared Integrations0
Data Quality40%95%

Feature Comparison by Category

AI (0 vs 1)

FeatureLotameOptinMonster
AI Popups

Account Management (0 vs 3)

FeatureLotameOptinMonster
Multi-Site Support
Okta Integration
Sub-Accounts

Advertising (1 vs 0)

FeatureLotameOptinMonster
Private Marketplace (PMP) Curation

Analytics (0 vs 6)

FeatureLotameOptinMonster
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking

Analytics & Reporting (1 vs 0)

FeatureLotameOptinMonster
Audience Insights

Audience Management (2 vs 0)

FeatureLotameOptinMonster
Audience Creation & Modeling
Audience Enrichment

Audience Targeting (1 vs 0)

FeatureLotameOptinMonster
Curated Marketplaces

Automation (0 vs 2)

FeatureLotameOptinMonster
Behavior Automation
OnSite Follow-up Campaigns®

Builder (0 vs 2)

FeatureLotameOptinMonster
Build From Scratch
Drag & Drop Builder

Campaign Type (0 vs 11)

FeatureLotameOptinMonster
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
Fullscreen Overlays
Inline Forms
Lightbox Popups
Sidebar Forms
Slide-In Campaigns

Campaigns (0 vs 2)

FeatureLotameOptinMonster
Unlimited Campaigns
Unlimited Subscribers

Collaboration (1 vs 0)

FeatureLotameOptinMonster
Collaboration: Insights & Targeting

Conversion Tools (0 vs 5)

FeatureLotameOptinMonster
Advanced Traffic Redirection
Click to Load Campaigns
Content Locking
MonsterLinks
Yes/No Optins

Customization (0 vs 3)

FeatureLotameOptinMonster
Custom Branding
Custom Domains
Remove OptinMonster Badge

Data Collaboration (1 vs 0)

FeatureLotameOptinMonster
Spherical Platform

Data Management (1 vs 0)

FeatureLotameOptinMonster
First-Party Data Onboarding & Management

Data Marketplace (1 vs 0)

FeatureLotameOptinMonster
Lotame Data Exchange

Design (0 vs 6)

FeatureLotameOptinMonster
Custom CSS
Custom Fonts
Mobile Friendly Campaigns
MonsterEffects™
MonsterSounds™
Responsive Popups

Education (0 vs 1)

FeatureLotameOptinMonster
OptinMonster University

Forms (0 vs 1)

FeatureLotameOptinMonster
Multiple Form Views

Identity (1 vs 0)

FeatureLotameOptinMonster
Identity Resolution & Activation

Integrations (1 vs 12)

FeatureLotameOptinMonster
Developer API
Easy Digital Downloads Integration
Lead Sharing
Magento Integration
MemberPress Integration
PPC & Ad Script Integration
Partner Connections
Shopify App
Uncanny Automator Integration
Webhooks
WooCommerce Integration
WordPress Plugin
Zapier Integration

Lead Quality (0 vs 1)

FeatureLotameOptinMonster
TruLead®

Personalization (0 vs 5)

FeatureLotameOptinMonster
Custom Success Messages
Dynamic Text Replacement
OnSite Retargeting®
Smart Success
Smart Tags

Revenue Optimization (1 vs 0)

FeatureLotameOptinMonster
Revenue & Monetization

Segmentation (0 vs 1)

FeatureLotameOptinMonster
List Segmentation

Support (0 vs 3)

FeatureLotameOptinMonster
14-Day Money Back Guarantee
Done-For-You Campaign Setup
MonsterLeads™

Targeting (0 vs 11)

FeatureLotameOptinMonster
Adblock Detection
Cookie Retargeting
Device Targeting
Exit-Intent® Technology
Geolocation Targeting
HTML Targeting
Javascript Targeting
New vs. Returning Visitor
Page Level Targeting
Referrer Detection
UTM Campaign Targeting

Templates (0 vs 1)

FeatureLotameOptinMonster
700+ Templates

Testing & Optimization (0 vs 1)

FeatureLotameOptinMonster
A/B Testing

Triggers (0 vs 6)

FeatureLotameOptinMonster
Attention Activation™
Inactivity Sensor™
Scheduled Campaigns
Scroll/Interest Triggers
Time on Site Triggers
Timed Display Controls

Video Advertising (1 vs 0)

FeatureLotameOptinMonster
CTV Targeting

Unique Features

Only in Lotame (13)

Private Marketplace (PMP) Curation
Audience Insights
Audience Creation & Modeling
Audience Enrichment
Curated Marketplaces
Collaboration: Insights & Targeting
Spherical Platform
First-Party Data Onboarding & Management
Lotame Data Exchange
Identity Resolution & Activation
Partner Connections
Revenue & Monetization
CTV Targeting

Only in OptinMonster (84)

Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars

+ 64 more unique features

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