Kochava vs Microsoft Advertising
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 17) and fewer integrations (11 vs 13). Starting price: Kochava at $500/mo vs Microsoft Advertising at Contact Sales. Kochava has 75 unique features while Microsoft Advertising has 17 unique features, with 0 features in common.
| Kochava | Microsoft Advertising | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 17 |
| AI-Powered Features | 12 | 3 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 7 | 0 |
| Integrations | 11 | 13 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 55% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
AI Assistance (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Copilot in the Microsoft Advertising Platform |
AI Technology (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Generative AI Integration |
Analytics (18 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Analytics & Reporting (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Campaign Analytics |
Attribution (5 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Automated Rules and Alerting |
Brand Safety (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Brand-Safe Environments |
Campaign Management (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Performance Max |
Channel-Specific (9 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Management (4 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Display Advertising (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Display Ads |
E-commerce Advertising (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Retail Ads |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Gaming Advertising (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Gaming Solutions |
Identity (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Inventory Management (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Curate |
Planning (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Programmatic (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Programmatic Advertising |
Publisher Tools (2 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Atlas Performance | ||
| Microsoft Monetize | ||
| Publisher Insights |
Reporting (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Row-Level Reporting |
Retail Marketing (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Retail Media |
Search Advertising (0 vs 2)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Dynamic Search Ads | ||
| Search Ads |
Services (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Foundry Strategic Consulting |
Sustainability (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Microsoft Invest |
Targeting (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Audience Targeting |
User Engagement (6 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Video Advertising (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Video & Connected TV Ads |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Microsoft Advertising (17)
Copilot in the Microsoft Advertising Platform
Generative AI Integration
Campaign Analytics
Brand-Safe Environments
Performance Max
Display Ads
Retail Ads
Gaming Solutions
Curate
Programmatic Advertising
Microsoft Monetize
Retail Media
Dynamic Search Ads
Search Ads
Microsoft Invest
Audience Targeting
Video & Connected TV Ads
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