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Kochava vs Voluum

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Kochava offers more features (75 vs 49) and more integrations (11 vs 10). Starting price: Kochava at $500/mo vs Voluum at Contact Sales. Kochava has 75 unique features while Voluum has 49 unique features, with 0 features in common.

KochavaVoluum
CategoryMarketing AutomationMarketing Automation
Total Features7549
AI-Powered Features122
Starting Price$500/moContact Sales
Pricing Tiers79
Integrations1110
Shared Features0
Shared Integrations0
Data Quality95%85%

Feature Comparison by Category

AI (8 vs 0)

FeatureKochavaVoluum
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Agentic AI Orchestration
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven

AI/Automation (0 vs 1)

FeatureKochavaVoluum
Traffic Distribution AI

Analytics (18 vs 3)

FeatureKochavaVoluum
A/B/n Testing
AIM - Always-On Incremental Measurement
Ad Revenue Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
LTV Tracking
Manual Cost Updates
Marketing Mix Modeling
Media Cost Aggregation
Media Index

Attribution (5 vs 0)

FeatureKochavaVoluum
Configurable Attribution
Omnichannel App Attribution
Owned Media Attribution
Paid Media Attribution
SKAdNetwork Solutions

Audience Management (2 vs 0)

FeatureKochavaVoluum
Audience Export from Analytics
Dynamic Audience Activation

Automation (1 vs 4)

FeatureKochavaVoluum
Auto-Rules and Alerts
Automated Rules and Alerting
Campaign Schedules
Notifications and Mobile Alerts
Stop Loss Rules

Channel-Specific (9 vs 0)

FeatureKochavaVoluum
Apple Ads Optimization
Gaming Console Measurement (Xbox, PlayStation)
IoT & Smart Device Measurement
Linear & Advanced TV
Mobile Measurement (Android, Huawei, iOS)
OOH & DOOH Measurement
OTT & Connected TV Measurement
SmartLinks™ for TV
Web Measurement

Data Management (4 vs 0)

FeatureKochavaVoluum
Blockchain
Custom Data ETL & Postbacks
Data Retention
Historical Traffic Import

Deep Linking (6 vs 0)

FeatureKochavaVoluum
App Clips & Instant Apps Support
Custom Domain Name/Vanity Links
Deferred Deep Linking
Enhanced Multi-Platform Deep Linking
Firebase Dynamic Links
Universal & App Links

Fraud Prevention (5 vs 0)

FeatureKochavaVoluum
Custom Fraud Mitigation
Customizable Fraud Blocklist
Fraud Console
Global Fraud Blocklist
Traffic Verifier

Identity (1 vs 0)

FeatureKochavaVoluum
IdentityLink® Cross-Device Identity Resolution

Infrastructure (0 vs 1)

FeatureKochavaVoluum
VIP Servers

Integration (2 vs 5)

FeatureKochavaVoluum
API Cost Synchronization
Advanced Facebook Integration
Data Postbacks
Extended Voluum API
SDK Install & Event Authentication
Scheduled Reports
Standard API

Optimization (0 vs 4)

FeatureKochavaVoluum
Auto-Bidding
Automatic Split Testing
Dynamic Content on Landing Pages
Rotating Landing and Offer Pages

Organization (0 vs 1)

FeatureKochavaVoluum
Colorful Markers

Planning (2 vs 0)

FeatureKochavaVoluum
Media Planning
Scenario Planner

Privacy (2 vs 0)

FeatureKochavaVoluum
Consent Management
Privacy Profiles

Publisher Tools (2 vs 0)

FeatureKochavaVoluum
Atlas Performance
Publisher Insights

Reporting (1 vs 4)

FeatureKochavaVoluum
Big Data Reports
Real-Time Reporting
Robust Reporting
Row-Level Reporting
Shared Reports

Security (0 vs 5)

FeatureKochavaVoluum
Anti-Fraud Kit
Bot Monitoring and Filtering
Bot Traps
IP and User Agent Filtering
Lander Protection

Services (1 vs 0)

FeatureKochavaVoluum
Foundry Strategic Consulting

Support (0 vs 6)

FeatureKochavaVoluum
Chat Support
Managed Setup
Onboarding Call
Technical Account Management
Voluum Business Hub
Voluum iGaming Hub

Targeting (0 vs 2)

FeatureKochavaVoluum
Rule-Based Retargeting
Whitelist/Blacklist Creation

Team Management (0 vs 2)

FeatureKochavaVoluum
Multi-User Access
Workspaces

Tracking (0 vs 11)

FeatureKochavaVoluum
Conversion Attribution
Cookieless Tracking
Custom Domains
Dedicated Domains
Direct Tracking Scripts
Impression Tracking
Multi-Channel Ad Tracking
Multi-Step Funnel Tracking
Organic Traffic Tracking
Redirect Tracking
S2S Postback Tracking

User Engagement (6 vs 0)

FeatureKochavaVoluum
Deep Linking
Dynamic Deep Linking
QR Codes
Reengagement
SmartLinks
Web-to-App Journeys

Unique Features

Only in Kochava (75)

Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation

+ 55 more unique features

Only in Voluum (49)

Traffic Distribution AI
LTV Tracking
Manual Cost Updates
Multi-Currency Support
Auto-Rules and Alerts
Campaign Schedules
Notifications and Mobile Alerts
Stop Loss Rules
VIP Servers
Advanced Facebook Integration
API Cost Synchronization
Extended Voluum API
Scheduled Reports
Standard API
Auto-Bidding
Automatic Split Testing
Dynamic Content on Landing Pages
Rotating Landing and Offer Pages
Colorful Markers
Big Data Reports

+ 29 more unique features

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