Kochava vs Magnite
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 28) and more integrations (11 vs 3). Starting price: Kochava at $500/mo vs Magnite at Contact Sales. Kochava has 75 unique features while Magnite has 28 unique features, with 0 features in common.
| Kochava | Magnite | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 28 |
| AI-Powered Features | 12 | 2 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 7 | 0 |
| Integrations | 11 | 3 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 50% |
Feature Comparison by Category
AI (8 vs 2)
| Feature | Kochava | Magnite |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Deep Learning Integration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven | ||
| Seller Agent |
Advertising Format (0 vs 10)
| Feature | Kochava | Magnite |
|---|---|---|
| AVOD Support | ||
| Audio Advertising | ||
| CTV Advertising | ||
| Display Advertising | ||
| Live Streaming Support | ||
| Omnichannel Advertising | ||
| Performance TV | ||
| Retail Media | ||
| Streaming Advertising | ||
| Video Advertising |
Analytics (18 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Attribution (5 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Automated Rules and Alerting |
Brand Safety (0 vs 2)
| Feature | Kochava | Magnite |
|---|---|---|
| Brand Safety | ||
| DV+ |
Buying Tools (0 vs 2)
| Feature | Kochava | Magnite |
|---|---|---|
| PMP (Private Marketplace) | ||
| Programmatic Buying |
Channel-Specific (9 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
DSP (0 vs 1)
| Feature | Kochava | Magnite |
|---|---|---|
| Demand Manager |
Data & Targeting (0 vs 4)
| Feature | Kochava | Magnite |
|---|---|---|
| Addressability | ||
| Audience Data | ||
| First Party Data | ||
| Identity Management |
Data Management (4 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Integrations (0 vs 1)
| Feature | Kochava | Magnite |
|---|---|---|
| Prebid Integration |
Measurement & Analytics (0 vs 1)
| Feature | Kochava | Magnite |
|---|---|---|
| ClearLine |
Planning (2 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Platform Capability (0 vs 2)
| Feature | Kochava | Magnite |
|---|---|---|
| Global Scale | ||
| Transparency |
Privacy (2 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Privacy & Compliance (0 vs 1)
| Feature | Kochava | Magnite |
|---|---|---|
| Privacy Controls |
Publisher Tools (2 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Publishing Tools (0 vs 1)
| Feature | Kochava | Magnite |
|---|---|---|
| Live Scheduler |
Reporting (1 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Row-Level Reporting |
SSP (0 vs 1)
| Feature | Kochava | Magnite |
|---|---|---|
| SpringServe |
Services (1 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Foundry Strategic Consulting |
User Engagement (6 vs 0)
| Feature | Kochava | Magnite |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Magnite (28)
Audio Advertising
AVOD Support
CTV Advertising
Display Advertising
Live Streaming Support
Omnichannel Advertising
Performance TV
Retail Media
Streaming Advertising
Video Advertising
Deep Learning Integration
Seller Agent
Brand Safety
DV+
PMP (Private Marketplace)
Programmatic Buying
Addressability
Audience Data
First Party Data
Identity Management
+ 8 more unique features
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