Kochava vs Supermetrics
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 22) and fewer integrations (11 vs 166). Starting price: Kochava at $500/mo vs Supermetrics at $47/mo. Kochava has 75 unique features while Supermetrics has 22 unique features, with 0 features in common.
| Kochava | Supermetrics | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 22 |
| AI-Powered Features | 12 | 3 |
| Starting Price | $500/mo | $47/mo |
| Pricing Tiers | 7 | 3 |
| Integrations | 11 | 166 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
AI & Analytics (0 vs 2)
| Feature | Kochava | Supermetrics |
|---|---|---|
| AI-Powered Analysis | ||
| AI-Ready Marketing Data |
Analytics (18 vs 2)
| Feature | Kochava | Supermetrics |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Growth Pattern Discovery | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool |
Attribution (5 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Automated Rules and Alerting |
Channel-Specific (9 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Integration (0 vs 2)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Custom Data Import | ||
| Data Connection |
Data Management (4 vs 4)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Automated Data Refresh | ||
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Cleaning & Standardization | ||
| Data Retention | ||
| Data Transformations | ||
| Historical Traffic Import | ||
| Marketing Data Delivery |
Data Storage (0 vs 2)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Data Warehousing | ||
| Supermetrics Storage |
Deep Linking (6 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Integration & API (0 vs 1)
| Feature | Kochava | Supermetrics |
|---|---|---|
| API Access |
Marketing Automation (0 vs 1)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Marketing Data Activation |
Planning (2 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (2 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Row-Level Reporting |
Reporting & Dashboards (0 vs 3)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Dashboards | ||
| Live Performance View | ||
| Reporting Templates |
Security (0 vs 2)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Enterprise SSO with SAML | ||
| Single Sign-On (SSO) |
Security & Compliance (0 vs 1)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Data Residency & Region Control |
Services (1 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Foundry Strategic Consulting |
Support & Services (0 vs 1)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Customer Success Manager |
Team Management (0 vs 1)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Workspaces |
User Engagement (6 vs 0)
| Feature | Kochava | Supermetrics |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Supermetrics (22)
AI-Powered Analysis
AI-Ready Marketing Data
Growth Pattern Discovery
Revenue Attribution
Custom Data Import
Data Connection
Automated Data Refresh
Data Cleaning & Standardization
Data Transformations
Marketing Data Delivery
Data Warehousing
Supermetrics Storage
API Access
Marketing Data Activation
Dashboards
Live Performance View
Reporting Templates
Enterprise SSO with SAML
Single Sign-On (SSO)
Data Residency & Region Control
+ 2 more unique features
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