Kochava vs Sharethrough
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 19) and more integrations (11 vs 2). Starting price: Kochava at $500/mo vs Sharethrough at Contact Sales. Kochava has 75 unique features while Sharethrough has 19 unique features, with 0 features in common.
| Kochava | Sharethrough | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 19 |
| AI-Powered Features | 12 | 6 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 7 | 0 |
| Integrations | 11 | 2 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (18 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Analytics & Reporting (0 vs 3)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Attention Metrics | ||
| Brand Lift Measurement | ||
| Conversion Tracking |
Attribution (5 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Automated Rules and Alerting |
Campaign Optimization (0 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| TrueTemplate Technology |
Channel-Specific (9 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Content Optimization (0 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Native Advertising Headline Analyzer |
Core Technology (0 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Ad Enhancements |
Data Management (4 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Display Ad Enhancement (0 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Display Countdown |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Inventory Management (0 vs 2)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Inventory Curation | ||
| Inventory Packages |
Multi-Channel (0 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Omnichannel Support |
Planning (2 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Privacy & Compliance (0 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Addressability Solutions |
Programmatic Technology (0 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Header Bidding Support |
Publisher Tools (2 vs 1)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights | ||
| SmartSuite™ Technology |
Reporting (1 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Row-Level Reporting |
Services (1 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Foundry Strategic Consulting |
Sustainability (0 vs 4)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Carbon Emissions Estimator | ||
| GreenPMPs™ | ||
| Net Zero Publisher Program | ||
| Scope3's Climate Shield Certified |
User Engagement (6 vs 0)
| Feature | Kochava | Sharethrough |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Video Ad Enhancement (0 vs 2)
| Feature | Kochava | Sharethrough |
|---|---|---|
| CTV Sports Ticker | ||
| Dynamic Video Captions |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Sharethrough (19)
Attention Metrics
Brand Lift Measurement
Conversion Tracking
TrueTemplate Technology
Native Advertising Headline Analyzer
Ad Enhancements
Display Countdown
Inventory Curation
Inventory Packages
Omnichannel Support
Addressability Solutions
Header Bidding Support
SmartSuite™ Technology
Carbon Emissions Estimator
GreenPMPs™
Net Zero Publisher Program
Scope3's Climate Shield Certified
CTV Sports Ticker
Dynamic Video Captions
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