Kochava vs Sendlane
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 48) and fewer integrations (11 vs 22). Starting price: Kochava at $500/mo vs Sendlane at $100/mo. Kochava has 74 unique features while Sendlane has 47 unique features, with 1 features in common.
| Kochava | Sendlane | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 48 |
| AI-Powered Features | 12 | 2 |
| Starting Price | $500/mo | $100/mo |
| Pricing Tiers | 7 | 4 |
| Integrations | 11 | 22 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 90% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
AI & Machine Learning (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Machine Learning Open Predictability |
API & Integrations (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Open API Access |
Analytics (18 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Attribution (5 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 7)
| Feature | Kochava | Sendlane |
|---|---|---|
| Abandoned Cart Recovery | ||
| Automated Rules and Alerting | ||
| Back-in-Stock Notifications | ||
| Behavior Based Marketing Automation | ||
| Event Based Marketing Automation | ||
| Multi-Channel Automations | ||
| Promotional Campaigns | ||
| Trigger Based Marketing Automation |
Channel-Specific (9 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Contacts Management (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Unlimited Contacts |
Data Management (4 vs 4)
| Feature | Kochava | Sendlane |
|---|---|---|
| Automated List Hygiene | ||
| Blockchain | ||
| Centralized Customer Data Hub | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import | ||
| Import & Export Contacts | ||
| Tags & Custom Fields |
Deep Linking (6 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Deliverability (0 vs 2)
| Feature | Kochava | Sendlane |
|---|---|---|
| Dedicated IP | ||
| Proactive Deliverability Monitoring |
Email Delivery (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Tier 1 ESP Sending |
Email Editor (0 vs 2)
| Feature | Kochava | Sendlane |
|---|---|---|
| Drag-and-Drop Visual Email Builder | ||
| Real Time HTML Email Builder |
Email Management (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Unlimited Sender Profiles |
Email Marketing (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Campaigns & Newsletters |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Integrations (0 vs 8)
| Feature | Kochava | Sendlane |
|---|---|---|
| Deep Data Integration to ClickBank | ||
| Deep Data Integration to Miva | ||
| Deep Data Integration to OneClick | ||
| Deep Data Integration to Shopify | ||
| Deep Data Integration to Smile.io | ||
| Deep Data Integration to WooCommerce | ||
| Facebook Custom Audiences | ||
| Zapier Integration |
Lead Capture (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Forms & Pop-ups |
Onboarding (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| White Glove Migration |
Planning (2 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (2 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Row-Level Reporting |
Reporting & Analytics (0 vs 3)
| Feature | Kochava | Sendlane |
|---|---|---|
| ROI & Conversion Tracking | ||
| Real-Time Analytics | ||
| Revenue Attribution Tracking |
Reviews Management (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Reviews Collection |
SMS (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| SMS Marketing |
Segmentation (0 vs 2)
| Feature | Kochava | Sendlane |
|---|---|---|
| Audiences | ||
| Multivariable Segmentation |
Services (1 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Foundry Strategic Consulting |
Support (0 vs 5)
| Feature | Kochava | Sendlane |
|---|---|---|
| 24/7 Customer Support | ||
| AI-Powered Chat Support | ||
| Dedicated Customer Success Manager | ||
| Personal Slack Channel | ||
| Program Reviews |
Team Management (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Multi-User Access |
Templates (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Email Template Library |
Templates & Workflows (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Pre-Built Automation Funnels |
Testing & Optimization (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Multivariate Testing |
Tracking & Analytics (0 vs 1)
| Feature | Kochava | Sendlane |
|---|---|---|
| Beacon Website Tracking |
User Engagement (6 vs 0)
| Feature | Kochava | Sendlane |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (74)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 54 more unique features
Only in Sendlane (47)
Machine Learning Open Predictability
Open API Access
Abandoned Cart Recovery
Back-in-Stock Notifications
Behavior Based Marketing Automation
Event Based Marketing Automation
Multi-Channel Automations
Promotional Campaigns
Trigger Based Marketing Automation
Unlimited Contacts
Automated List Hygiene
Centralized Customer Data Hub
Import & Export Contacts
Tags & Custom Fields
Dedicated IP
Proactive Deliverability Monitoring
Tier 1 ESP Sending
Drag-and-Drop Visual Email Builder
Real Time HTML Email Builder
Unlimited Sender Profiles
+ 27 more unique features
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