Kochava vs Salesforce Marketing Cloud
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 33) and more integrations (11 vs 4). Starting price: Kochava at $500/mo vs Salesforce Marketing Cloud at $25/mo. Kochava has 75 unique features while Salesforce Marketing Cloud has 33 unique features, with 0 features in common.
| Kochava | Salesforce Marketing Cloud | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 33 |
| AI-Powered Features | 12 | 14 |
| Starting Price | $500/mo | $25/mo |
| Pricing Tiers | 7 | 10 |
| Integrations | 11 | 4 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (8 vs 5)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| AI Campaign Summaries | ||
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentforce Campaign Creation | ||
| Agentforce Personalization Decisioning | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Marketing AI | ||
| Optimized Budget Planning | ||
| Paid Media Optimization | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (18 vs 4)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| B2B Marketing Analytics | ||
| CRM Loyalty Analytics | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Analytics | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation |
Attribution (5 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 4)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Automated Rules and Alerting | ||
| Journey Orchestration | ||
| Lead Routing | ||
| Multi-Channel Journeys | ||
| Sales Flows |
B2B (0 vs 2)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| B2B Marketing Automation | ||
| Lead Nurturing and Scoring |
CRM (0 vs 1)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Lead, Account, Contact, and Opportunity Management |
Channel-Specific (9 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Communication (0 vs 4)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Email Marketing | ||
| Email and Mobile Messaging | ||
| SMS and WhatsApp Messaging | ||
| Two-Way Conversations |
Data Management (4 vs 4)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Automated Data Management | ||
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Customer Data Platform (CDP) | ||
| Data 360 | ||
| Data Enrichment | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Engagement (0 vs 3)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Dynamic Promotions Management | ||
| Forms and Landing Pages | ||
| Loyalty Management |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (1 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 1)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Connected Slack Conversations | ||
| Data Postbacks | ||
| SDK Install & Event Authentication |
Personalization (0 vs 3)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Personalization | ||
| Product and Content Recommendations | ||
| Web, Mobile App, and Email Personalization |
Planning (2 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (2 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Row-Level Reporting |
SMB (0 vs 1)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Small Business Marketing |
Segmentation (0 vs 1)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Real-time Segmentation |
Services (1 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Foundry Strategic Consulting |
User Engagement (6 vs 0)
| Feature | Kochava | Salesforce Marketing Cloud |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Salesforce Marketing Cloud (33)
Agentforce Campaign Creation
Agentforce Personalization Decisioning
AI Campaign Summaries
Marketing AI
Paid Media Optimization
B2B Marketing Analytics
CRM Loyalty Analytics
Marketing Analytics
Path Experimentation
Journey Orchestration
Lead Routing
Multi-Channel Journeys
Sales Flows
B2B Marketing Automation
Lead Nurturing and Scoring
Email and Mobile Messaging
Email Marketing
SMS and WhatsApp Messaging
Two-Way Conversations
Lead, Account, Contact, and Opportunity Management
+ 13 more unique features
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