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Kochava vs Postscript

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Kochava offers more features (75 vs 47) and more integrations (11 vs 8). Starting price: Kochava at $500/mo vs Postscript at $49/mo. Kochava has 74 unique features while Postscript has 46 unique features, with 1 features in common.

KochavaPostscript
CategoryMarketing AutomationMarketing Automation
Total Features7547
AI-Powered Features128
Starting Price$500/mo$49/mo
Pricing Tiers74
Integrations118
Shared Features1
Shared Integrations0
Data Quality95%80%

Feature Comparison by Category

AI (8 vs 3)

FeatureKochavaPostscript
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Agentic AI Orchestration
Brand Center
Infinity Testing
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
Shopper

Analytics (18 vs 2)

FeatureKochavaPostscript
A/B/n Testing
AIM - Always-On Incremental Measurement
Ad Revenue Measurement
Attribution Windows
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Global UTM Parameters
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
Media Index

Attribution (5 vs 0)

FeatureKochavaPostscript
Configurable Attribution
Omnichannel App Attribution
Owned Media Attribution
Paid Media Attribution
SKAdNetwork Solutions

Audience Management (2 vs 0)

FeatureKochavaPostscript
Audience Export from Analytics
Dynamic Audience Activation

Automation (1 vs 2)

FeatureKochavaPostscript
Automated Rules and Alerting
Automation Triggers
Automations Powered by AI

Branding (0 vs 2)

FeatureKochavaPostscript
Custom Contact Card
Short Link Subdomain

Campaign Management (0 vs 2)

FeatureKochavaPostscript
Campaigns Powered by AI
Flow Builder

Channel-Specific (9 vs 0)

FeatureKochavaPostscript
Apple Ads Optimization
Gaming Console Measurement (Xbox, PlayStation)
IoT & Smart Device Measurement
Linear & Advanced TV
Mobile Measurement (Android, Huawei, iOS)
OOH & DOOH Measurement
OTT & Connected TV Measurement
SmartLinks™ for TV
Web Measurement

Compliance (0 vs 4)

FeatureKochavaPostscript
Carrier Network Relationships
Compliance Features
In-House Legal Team
TCPA Defense Force Partnership

Customer Communication (0 vs 1)

FeatureKochavaPostscript
Responses

Data Management (4 vs 0)

FeatureKochavaPostscript
Blockchain
Custom Data ETL & Postbacks
Data Retention
Historical Traffic Import

Deep Linking (6 vs 0)

FeatureKochavaPostscript
App Clips & Instant Apps Support
Custom Domain Name/Vanity Links
Deferred Deep Linking
Enhanced Multi-Platform Deep Linking
Firebase Dynamic Links
Universal & App Links

Fraud Prevention (5 vs 0)

FeatureKochavaPostscript
Custom Fraud Mitigation
Customizable Fraud Blocklist
Fraud Console
Global Fraud Blocklist
Traffic Verifier

Identity (1 vs 0)

FeatureKochavaPostscript
IdentityLink® Cross-Device Identity Resolution

Infrastructure (0 vs 3)

FeatureKochavaPostscript
Dedicated Toll-Free Number
Designated Short Code
Message Throughput & Deliverability

Integration (2 vs 3)

FeatureKochavaPostscript
API Access
Data Postbacks
Integrations
SDK Install & Event Authentication
Software Development Kit (SDK)

List Growth (0 vs 7)

FeatureKochavaPostscript
Back in Stock Automation
Checkout Collection
Desktop & Mobile Popups
Keywords
Landing Page & Opt-in Form
Onsite Opt-in
QR Codes

List Management (0 vs 2)

FeatureKochavaPostscript
List Hygiene Management
List Upload & Migration

Managed Services (0 vs 1)

FeatureKochavaPostscript
Postscript Plus

Onboarding (0 vs 1)

FeatureKochavaPostscript
Free Trial

Planning (2 vs 0)

FeatureKochavaPostscript
Media Planning
Scenario Planner

Pricing (0 vs 2)

FeatureKochavaPostscript
No Failed Message Charges
No Incoming Message Charges

Privacy (2 vs 0)

FeatureKochavaPostscript
Consent Management
Privacy Profiles

Promotions (0 vs 3)

FeatureKochavaPostscript
CashBack
Custom Coupons
Fondue CashBack

Publisher Tools (2 vs 0)

FeatureKochavaPostscript
Atlas Performance
Publisher Insights

Reporting (1 vs 1)

FeatureKochavaPostscript
Analytics
Row-Level Reporting

Sales Support (0 vs 1)

FeatureKochavaPostscript
SMS Sales

Segmentation (0 vs 2)

FeatureKochavaPostscript
Segments
Triggers & User Filters

Services (1 vs 0)

FeatureKochavaPostscript
Foundry Strategic Consulting

Support (0 vs 5)

FeatureKochavaPostscript
Dedicated Customer Success Manager
Email Support
Help Center
Live Chat Support
Onboarding Support

User Engagement (6 vs 0)

FeatureKochavaPostscript
Deep Linking
Dynamic Deep Linking
QR Codes
Reengagement
SmartLinks
Web-to-App Journeys

Unique Features

Only in Kochava (74)

Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation

+ 54 more unique features

Only in Postscript (46)

Brand Center
Infinity Testing
Shopper
Attribution Windows
Global UTM Parameters
Automation Triggers
Automations Powered by AI
Custom Contact Card
Short Link Subdomain
Campaigns Powered by AI
Flow Builder
Carrier Network Relationships
Compliance Features
In-House Legal Team
TCPA Defense Force Partnership
Responses
Dedicated Toll-Free Number
Designated Short Code
Message Throughput & Deliverability
API Access

+ 26 more unique features

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