Kochava vs Microsoft Advertising
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Kochava offers more features (75 vs 16) and fewer integrations (11 vs 13). Starting price: Kochava at $500/mo vs Microsoft Advertising at Contact Sales. Kochava has 75 unique features while Microsoft Advertising has 16 unique features, with 0 features in common.
| Kochava | Microsoft Advertising | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 16 |
| AI-Powered Features | 12 | 3 |
| Starting Price | $500/mo | Contact Sales |
| Pricing Tiers | 7 | 0 |
| Integrations | 11 | 13 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 55% |
Feature Comparison by Category
AI (8 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
AI Marketing Assistant (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Copilot in the Microsoft Advertising Platform |
AI Technology (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Generative AI Integration |
Agency Tools (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Microsoft Advertising Agency Center |
Analytics (18 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Consumer Intelligence | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool |
Attribution (5 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Automated Rules and Alerting |
Campaign Management (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Performance Max |
Channel-Specific (9 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Management (4 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (6 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Display Advertising (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Display Ads |
Fraud Prevention (5 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Gaming Advertising (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Gaming Solutions |
Identity (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Inventory Management (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Curate |
Learning Resources (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Training and Certification |
Planning (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (2 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Programmatic (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Programmatic Advertising |
Publisher Tools (2 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Atlas Performance | ||
| Microsoft Monetize | ||
| Publisher Insights |
Reporting (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Row-Level Reporting |
Retail Advertising (0 vs 2)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Retail Ads | ||
| Retail Media |
Search Advertising (0 vs 2)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Dynamic Search Ads | ||
| Search Ads |
Services (1 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Foundry Strategic Consulting |
User Engagement (6 vs 0)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Video Advertising (0 vs 1)
| Feature | Kochava | Microsoft Advertising |
|---|---|---|
| Video and Connected TV Ads |
Unique Features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
Only in Microsoft Advertising (16)
Microsoft Advertising Agency Center
Copilot in the Microsoft Advertising Platform
Generative AI Integration
Consumer Intelligence
Performance Max
Display Ads
Gaming Solutions
Curate
Training and Certification
Programmatic Advertising
Microsoft Monetize
Retail Ads
Retail Media
Dynamic Search Ads
Search Ads
Video and Connected TV Ads
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