Extu vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Extu offers fewer features (22 vs 84) and fewer integrations (0 vs 15). Starting price: Extu at $1000/mo vs OptinMonster at $7/mo. Extu has 22 unique features while OptinMonster has 84 unique features, with 0 features in common.
| Extu | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 22 | 84 |
| AI-Powered Features | 0 | 1 |
| Starting Price | $1000/mo | $7/mo |
| Pricing Tiers | 6 | 4 |
| Integrations | 0 | 15 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Extu | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | Extu | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (2 vs 6)
| Feature | Extu | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Performance Tracking | ||
| Quarterly End-User Survey | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (0 vs 2)
| Feature | Extu | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | Extu | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Extu | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Extu | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Content Marketing (3 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Brand-Sponsored Content | ||
| Custom Featured Article | ||
| Industry-Related Thought Leadership Articles |
Conversion Tools (0 vs 5)
| Feature | Extu | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Creative Services (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Creative Campaigns |
Customization (0 vs 3)
| Feature | Extu | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Design (0 vs 6)
| Feature | Extu | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Extu | OptinMonster |
|---|---|---|
| OptinMonster University |
Events (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Webinar and Invite Services |
Forms (0 vs 1)
| Feature | Extu | OptinMonster |
|---|---|---|
| Multiple Form Views |
Incentives (2 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Additional Point Purchases | ||
| Reward Modules |
Integrations (0 vs 12)
| Feature | Extu | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Extu | OptinMonster |
|---|---|---|
| TruLead® |
Marketing (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Monthly Newsletter |
Marketing Automation (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Drip Feed to Social |
Media Buying (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Regional Media Buy |
Personalization (0 vs 5)
| Feature | Extu | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting (2 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Build Pipeline & Closed Sales Tracking | ||
| ROI Tracking and Reporting |
Security (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| SOC 2 Compliance |
Segmentation (0 vs 1)
| Feature | Extu | OptinMonster |
|---|---|---|
| List Segmentation |
Support (5 vs 3)
| Feature | Extu | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Dedicated Campaign Marketing Support Rep | ||
| Done-For-You Campaign Setup | ||
| Email/Chat Support | ||
| Full Service Account Manager | ||
| MonsterLeads™ | ||
| Monthly Support Hours | ||
| Tier 1 Support |
Targeting (0 vs 11)
| Feature | Extu | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Extu | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | Extu | OptinMonster |
|---|---|---|
| A/B Testing |
Training (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Admin Training |
Triggers (0 vs 6)
| Feature | Extu | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Web (1 vs 0)
| Feature | Extu | OptinMonster |
|---|---|---|
| Custom Microsite |
Unique Features
Only in Extu (22)
Performance Tracking
Quarterly End-User Survey
Brand-Sponsored Content
Custom Featured Article
Industry-Related Thought Leadership Articles
Creative Campaigns
Webinar and Invite Services
Additional Point Purchases
Reward Modules
Monthly Newsletter
Drip Feed to Social
Regional Media Buy
Build Pipeline & Closed Sales Tracking
ROI Tracking and Reporting
SOC 2 Compliance
Dedicated Campaign Marketing Support Rep
Email/Chat Support
Full Service Account Manager
Monthly Support Hours
Tier 1 Support
+ 2 more unique features
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
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