Improvado vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Improvado offers fewer features (41 vs 75) and fewer integrations (7 vs 11). Starting price: Improvado at Contact Sales vs Kochava at $500/mo. Improvado has 41 unique features while Kochava has 75 unique features, with 0 features in common.
| Improvado | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 41 | 75 |
| AI-Powered Features | 4 | 12 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 3 | 7 |
| Integrations | 7 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
AI (0 vs 8)
| Feature | Improvado | Kochava |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
AI & Automation (1 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| AI Agents |
API & Integration (1 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Improvado Management API |
Analytics (0 vs 18)
| Feature | Improvado | Kochava |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Attribution (0 vs 5)
| Feature | Improvado | Kochava |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (0 vs 2)
| Feature | Improvado | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (0 vs 1)
| Feature | Improvado | Kochava |
|---|---|---|
| Automated Rules and Alerting |
Channel-Specific (0 vs 9)
| Feature | Improvado | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Dashboards & Visualization (3 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Custom Dashboard Customization | ||
| Enterprise Dashboard Templates | ||
| Pre-built BI Dashboards |
Data Integration (9 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Custom Data Destinations | ||
| Custom Data Pipelines | ||
| Custom Data Sources | ||
| Data Extraction & Loading | ||
| Direct Push to Destination | ||
| Flexible Data Storage Options | ||
| Intermediate Storage | ||
| Multi-account Integration | ||
| Pre-built Data Pipelines |
Data Management (0 vs 4)
| Feature | Improvado | Kochava |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Data Processing (2 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Data Transformation | ||
| Self-service No-code Data Transformation |
Data Warehousing (1 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Marketing Intelligence for Data Warehouses |
Deep Linking (0 vs 6)
| Feature | Improvado | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Fraud Prevention (0 vs 5)
| Feature | Improvado | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Governance & Compliance (3 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Brand Safety Monitoring | ||
| Marketing Data Governance | ||
| Naming Conventions Module |
Identity (0 vs 1)
| Feature | Improvado | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (0 vs 2)
| Feature | Improvado | Kochava |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Monitoring & Analytics (3 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Alerts & Notifications | ||
| Campaign Performance Monitoring | ||
| KPI Health Monitoring |
Optimization (1 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Campaign Optimization |
Organization & Management (1 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Workspaces |
Planning (0 vs 2)
| Feature | Improvado | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Platform Management (1 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| Multiple Instances |
Privacy (0 vs 2)
| Feature | Improvado | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (0 vs 2)
| Feature | Improvado | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (1 vs 1)
| Feature | Improvado | Kochava |
|---|---|---|
| Automated Marketing Reporting | ||
| Row-Level Reporting |
Security & Access Control (2 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| SSO via Azure and Okta | ||
| SSO via Google |
Services (2 vs 1)
| Feature | Improvado | Kochava |
|---|---|---|
| Foundry Strategic Consulting | ||
| Managed Services Lite | ||
| Professional Services |
Support (10 vs 0)
| Feature | Improvado | Kochava |
|---|---|---|
| 10/5 Support (8-6 M-F) | ||
| 24/7 Support | ||
| Customer Help Center & Documentation | ||
| Customer Service Desk | ||
| Dedicated Customer Success Manager | ||
| Named Customer Support Engineer | ||
| Premium Customer Support | ||
| Premium SLAs | ||
| Standard Customer Support | ||
| Standard SLAs |
User Engagement (0 vs 6)
| Feature | Improvado | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Improvado (41)
AI Agents
Improvado Management API
Custom Dashboard Customization
Enterprise Dashboard Templates
Pre-built BI Dashboards
Custom Data Destinations
Custom Data Pipelines
Custom Data Sources
Data Extraction & Loading
Direct Push to Destination
Flexible Data Storage Options
Intermediate Storage
Multi-account Integration
Pre-built Data Pipelines
Data Transformation
Self-service No-code Data Transformation
Marketing Intelligence for Data Warehouses
Brand Safety Monitoring
Marketing Data Governance
Naming Conventions Module
+ 21 more unique features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
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