HubSpot Forms vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
HubSpot Forms offers fewer features (49 vs 84) and fewer integrations (2 vs 15). Starting price: HubSpot Forms at Free vs OptinMonster at $7/mo. HubSpot Forms has 48 unique features while OptinMonster has 83 unique features, with 1 features in common.
| HubSpot Forms | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 49 | 84 |
| AI-Powered Features | 9 | 1 |
| Starting Price | Free | $7/mo |
| Pricing Tiers | 4 | 4 |
| Integrations | 2 | 15 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 70% | 95% |
Feature Comparison by Category
AI (2 vs 1)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| AI Popups | ||
| Free Chatbot Builder | ||
| Predictive Lead Scoring Software |
Account Management (1 vs 3)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| ABM Software | ||
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Administration (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| User Permissions |
Advanced Functionality (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Exit Intent Forms |
Advertising (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Ads Software |
Analytics (0 vs 6)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (3 vs 2)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Automated Email Follow-ups | ||
| Behavior Automation | ||
| Lead Nurturing Campaigns | ||
| Marketing Automation Software | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Management (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Campaigns |
Campaign Type (0 vs 11)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Content (4 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| AI Paragraph Rewriter | ||
| Dynamic Content | ||
| Free AI Blog Writer | ||
| Free AI Content Generator |
Conversion (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Calls-to-Action |
Conversion Tools (0 vs 5)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customer Service (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Free Live Chat Software |
Customization (2 vs 3)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Calls-to-Action | ||
| Custom Domains | ||
| Custom Objects | ||
| Remove OptinMonster Badge |
Data Enrichment (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Contact Information Enrichment |
Deployment (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Standalone Web Pages |
Design (0 vs 6)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Editor (2 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Drag-and-Drop Editor | ||
| WYSIWYG Editor |
Education (0 vs 1)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| OptinMonster University |
Email (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Dedicated IP Address |
Email Marketing (3 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| AI Email Writer | ||
| Email Marketing Tools | ||
| Free Newsletter Builder |
Forms (0 vs 1)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (4 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| CRM Integration | ||
| HubSpot Salesforce Integration | ||
| Salesforce Integration | ||
| WhatsApp Integration |
Integrations (0 vs 12)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Management (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Free Lead Management & Tracking Software |
Lead Quality (0 vs 1)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| TruLead® |
Logic (2 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Conditional Logic | ||
| Conditional Redirects |
Media (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Video Hosting |
Organization (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Data Partitioning |
Personalization (1 vs 5)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Fields | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting (2 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Form Analytics | ||
| Marketing Analytics & Dashboard Software |
SEO (2 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Free Meta Description Generator | ||
| SEO Marketing Software |
Security (2 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Free SSL Certificate | ||
| Spam Filtering |
Segmentation (1 vs 1)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| List Segmentation |
Social Media (3 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| AI Social Media Caption Generator | ||
| Breeze Social Media Agent | ||
| Social Media Management Software |
Support (0 vs 3)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Targeting (0 vs 11)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (2 vs 1)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| 700+ Templates | ||
| Multi-step Forms | ||
| Pre-built Templates |
Testing & Optimization (0 vs 1)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
UX (1 vs 0)
| Feature | HubSpot Forms | OptinMonster |
|---|---|---|
| Form Shortening |
Unique Features
Only in HubSpot Forms (48)
ABM Software
User Permissions
Exit Intent Forms
Ads Software
Free Chatbot Builder
Predictive Lead Scoring Software
Automated Email Follow-ups
Lead Nurturing Campaigns
Marketing Automation Software
Campaigns
AI Paragraph Rewriter
Dynamic Content
Free AI Blog Writer
Free AI Content Generator
Calls-to-Action
Free Live Chat Software
Custom Calls-to-Action
Custom Objects
Contact Information Enrichment
Standalone Web Pages
+ 28 more unique features
Only in OptinMonster (83)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 63 more unique features
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