GetResponse vs Equativ
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
GetResponse offers more features (167 vs 20) and more integrations (17 vs 0). Starting price: GetResponse at $19/mo vs Equativ at Contact Sales. GetResponse has 167 unique features while Equativ has 20 unique features, with 0 features in common.
| GetResponse | Equativ | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 167 | 20 |
| AI-Powered Features | 10 | 3 |
| Starting Price | $19/mo | Contact Sales |
| Pricing Tiers | 4 | 0 |
| Integrations | 17 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (5 vs 2)
| Feature | GetResponse | Equativ |
|---|---|---|
| AI Campaign Generator | ||
| AI Course Creator | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| AI Writing Assistant | ||
| AI-Powered Programmatic AI Agents | ||
| Media Planning Agent |
Advertising (5 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Goal-Focused Ads | ||
| Google Ads | ||
| Google Lead Extensions | ||
| Meta Ads | ||
| Paid Ads Management |
Automation (13 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Advanced Triggering | ||
| Automation Workflows | ||
| Autoresponders | ||
| Birthday Emails | ||
| Click and Open Followups | ||
| Drip Campaigns | ||
| Email Marketing Automation | ||
| Event-Based Automation | ||
| Split Automation | ||
| Visited URL Automation | ||
| Visual Workflow Builder | ||
| Web Events Automation | ||
| Welcome Email Series |
Compliance (1 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Consent Management |
Courses (9 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Course Creator | ||
| Creator Profile | ||
| Customizable Certificates | ||
| GetResponse HUB | ||
| Interactive Quizzes | ||
| Premium Newsletter Subscriptions | ||
| Premium Newsletters | ||
| Student Management | ||
| Video Hosting |
Creative (0 vs 2)
| Feature | GetResponse | Equativ |
|---|---|---|
| Ad Format Enhancements | ||
| Creative Solutions |
Curation (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| Maestro by Equativ - Curation Platform |
Data (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| First-Party Data Integration |
Deal Management (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| Deal Management |
Display (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| Display Ad Enhancement |
Ecommerce (18 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Abandoned Cart Recovery | ||
| E-Product Delivery | ||
| Ecommerce Results Dashboard | ||
| Ecommerce Tracking | ||
| Lead Funnels | ||
| Manual Promo Code Creator | ||
| One-Click Integrations | ||
| Order Confirmation Automation | ||
| Payment Gateway Integration | ||
| Product Box | ||
| Promo Codes | ||
| Purchase Automation | ||
| Recommended Products | ||
| Sales Funnels | ||
| Stores and Products Center |
Email Deliverability (2 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Dedicated IP Address | ||
| Dedicated Sending Domain |
Email Marketing (17 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Click Tracking | ||
| Custom DKIM | ||
| Dark Mode Preview | ||
| Email Editor | ||
| Email Scheduling | ||
| HTML Editor | ||
| Inbox Preview | ||
| Link Shortener | ||
| Newsletter Templates | ||
| Perfect Timing | ||
| Predesigned Email Templates | ||
| RSS-to-Email | ||
| SPAM Check | ||
| Share on Social Media | ||
| Time Travel |
Integrations (4 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| API Access | ||
| Facebook Pixel | ||
| Google Analytics Integration | ||
| SMTP Connection |
Landing Pages (7 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| A/B Testing | ||
| Custom Domain | ||
| Customizable Templates | ||
| Landing Page Builder | ||
| Lead Magnet Funnels | ||
| SEO Optimization | ||
| Unlimited Landing Pages |
Lead Generation (6 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Contact Forms | ||
| Embedded Banners | ||
| Forms and Popups | ||
| Popup Display Rules | ||
| Popup Templates | ||
| Signup Forms |
List Management (7 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Contact Scoring | ||
| Contact Tagging | ||
| Contacts Database | ||
| Export Contacts | ||
| FTP Imports | ||
| Import Contacts | ||
| List Management |
Messaging (8 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Automated Web Push Notifications | ||
| GetResponse Chats | ||
| Mobile Push Notifications | ||
| SMS Bulk Campaigns | ||
| SMS Marketing | ||
| SMS Marketing Automation | ||
| Web Push Automation | ||
| Web Push Notifications |
Mobile Apps (2 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| GetResponse Mobile App | ||
| GetResponse Webinars App |
Native (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| Native Ad Enhancement |
Publisher Tools (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| SSP (Supply-Side Platform) |
Quality Control (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| Inventory Quality Management |
Reporting (9 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Custom Reports | ||
| Digital Marketing Reports | ||
| Ecommerce Reports | ||
| Email Analytics | ||
| FTP Reports | ||
| Newsletter Revenue Statistics | ||
| Recommendations Reports | ||
| Revenue Reports | ||
| Revenue Tracking |
Retail Media (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| Retail Media Solutions |
Security (2 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Single Sign-On (SSO) | ||
| Two-Factor Authentication |
Segmentation (15 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Amount Filter | ||
| Basic Segmentation | ||
| Behavior-Based Segmentation | ||
| Consent-Based Segmentation | ||
| Conversion Funnel Segmentation | ||
| Dynamic Segmentation | ||
| Ecommerce-Based Segmentation | ||
| Event-Based Segmentation | ||
| External Segments | ||
| Geolocation Segmentation | ||
| Lead Magnet Segmentation | ||
| SMS Action Segmentation | ||
| Scoring-Based Segmentation | ||
| Segmentation | ||
| Tag-Based Segmentation |
Support (10 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Assisted IP Warmup | ||
| Chat Support | ||
| Dedicated Customer Experience Manager | ||
| Dedicated Onboarding | ||
| Development Strategy Support | ||
| Email Support | ||
| Onboarding Session | ||
| Phone Support | ||
| Professional Services | ||
| Slack Support |
Sustainability (0 vs 1)
| Feature | GetResponse | Equativ |
|---|---|---|
| GreenPMPs - Sustainable Advertising |
Targeting (0 vs 3)
| Feature | GetResponse | Equativ |
|---|---|---|
| Addressability | ||
| Audience Extension | ||
| Audience Targeting |
Team Management (2 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Multi-User Access | ||
| Roles Management |
Video (0 vs 4)
| Feature | GetResponse | Equativ |
|---|---|---|
| CTV Ad Enhancement | ||
| CTV Ad Server | ||
| Dynamic Video Captions | ||
| Video Ad Enhancement |
Webinars (7 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Breakout Rooms | ||
| HD Webinars | ||
| Live Webinars | ||
| On-Demand Webinars | ||
| Paid Webinars | ||
| Webinar Recording Storage | ||
| Webinars |
Website Builder (16 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Domain Purchase | ||
| Drag-and-Drop Website Editor | ||
| Multiple Websites | ||
| SSL Security | ||
| Unlimited Subpages | ||
| Website AI Wizard | ||
| Website Analytics | ||
| Website Bandwidth | ||
| Website Builder | ||
| Website Chat | ||
| Website Custom Code | ||
| Website Gallery | ||
| Website Membership Area | ||
| Website Popups | ||
| Website Templates |
White Label (2 vs 0)
| Feature | GetResponse | Equativ |
|---|---|---|
| Rebranding Options | ||
| Remove GetResponse Branding |
Unique Features
Only in GetResponse (167)
Goal-Focused Ads
Google Ads
Google Lead Extensions
Meta Ads
Paid Ads Management
AI Campaign Generator
AI Course Creator
AI Email Generator
AI Product Recommendations
AI Writing Assistant
Advanced Triggering
Automation Workflows
Autoresponders
Birthday Emails
Click and Open Followups
Drip Campaigns
Email Marketing Automation
Event-Based Automation
Split Automation
Visited URL Automation
+ 147 more unique features
Only in Equativ (20)
AI-Powered Programmatic AI Agents
Media Planning Agent
Ad Format Enhancements
Creative Solutions
Maestro by Equativ - Curation Platform
First-Party Data Integration
Deal Management
Display Ad Enhancement
Native Ad Enhancement
SSP (Supply-Side Platform)
Inventory Quality Management
Retail Media Solutions
GreenPMPs - Sustainable Advertising
Addressability
Audience Extension
Audience Targeting
CTV Ad Enhancement
CTV Ad Server
Dynamic Video Captions
Video Ad Enhancement
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