Funnel vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Funnel offers fewer features (40 vs 84) and fewer integrations (14 vs 15). Starting price: Funnel at Contact Sales vs OptinMonster at $7/mo. Funnel has 40 unique features while OptinMonster has 84 unique features, with 0 features in common.
| Funnel | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 40 | 84 |
| AI-Powered Features | 3 | 1 |
| Starting Price | Contact Sales | $7/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 14 | 15 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 85% | 95% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | Funnel | OptinMonster |
|---|---|---|
| AI Popups | ||
| Data Chat |
Account Management (0 vs 3)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Analytics (0 vs 6)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Success Scripts | ||
| Success Tracking |
Automation (0 vs 2)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Type (0 vs 11)
| Feature | Funnel | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Collaboration (5 vs 0)
| Feature | Funnel | OptinMonster |
|---|---|---|
| External Authentication | ||
| Multi-Entity Usage | ||
| Portals | ||
| User Roles & Permissions | ||
| Workspaces |
Conversion Tools (0 vs 5)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (7 vs 0)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Currency Conversion | ||
| Data Explorer | ||
| Data Harmonization | ||
| Data Hub | ||
| Data Integration | ||
| Data Source Templates | ||
| Naming Conventions |
Design (0 vs 6)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Funnel | OptinMonster |
|---|---|---|
| OptinMonster University |
Forms (0 vs 1)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integration (13 vs 0)
| Feature | Funnel | OptinMonster |
|---|---|---|
| AWS Export | ||
| Auto-Connect | ||
| Azure Export | ||
| Conversion APIs | ||
| Custom Connectors | ||
| Custom Destinations | ||
| Google Analytics 4 Upload | ||
| Google Cloud Export | ||
| Google Sheets Export | ||
| Looker Studio Integration | ||
| Power BI Integration | ||
| Snowflake Export | ||
| Tableau Integration |
Integrations (0 vs 12)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Funnel | OptinMonster |
|---|---|---|
| TruLead® |
Measurement (4 vs 0)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Incrementality Testing | ||
| Marketing Mix Modeling (MMM) | ||
| Multi-Touch Attribution (MTA) | ||
| Triangulation |
Personalization (0 vs 5)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting (2 vs 0)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Automated Reporting | ||
| Funnel Dashboards |
Security (5 vs 0)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Advanced Roles & Permissions | ||
| Audit Log | ||
| EU Data Center | ||
| Secure Data Storage | ||
| Single Sign-On (SSO) |
Segmentation (0 vs 1)
| Feature | Funnel | OptinMonster |
|---|---|---|
| List Segmentation |
Support (3 vs 3)
| Feature | Funnel | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| Enterprise SLA | ||
| Implementation Services | ||
| MonsterLeads™ | ||
| Priority Support |
Targeting (0 vs 11)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Funnel | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (0 vs 1)
| Feature | Funnel | OptinMonster |
|---|---|---|
| A/B Testing |
Triggers (0 vs 6)
| Feature | Funnel | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Funnel (40)
Data Chat
External Authentication
Multi-Entity Usage
Portals
User Roles & Permissions
Workspaces
Currency Conversion
Data Explorer
Data Harmonization
Data Hub
Data Integration
Data Source Templates
Naming Conventions
Auto-Connect
AWS Export
Azure Export
Conversion APIs
Custom Connectors
Custom Destinations
Google Analytics 4 Upload
+ 20 more unique features
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
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