Google Marketing Platform vs OptinMonster
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Google Marketing Platform offers fewer features (12 vs 84) and fewer integrations (1 vs 15). Starting price: Google Marketing Platform at Contact Sales vs OptinMonster at $7/mo. Google Marketing Platform has 12 unique features while OptinMonster has 84 unique features, with 0 features in common.
| Google Marketing Platform | OptinMonster | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 12 | 84 |
| AI-Powered Features | 0 | 1 |
| Starting Price | Contact Sales | $7/mo |
| Pricing Tiers | 0 | 4 |
| Integrations | 1 | 15 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 30% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| AI Popups |
Account Management (0 vs 3)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Multi-Site Support | ||
| Okta Integration | ||
| Sub-Accounts |
Advertising (1 vs 0)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Display & Video 360 |
Analytics (4 vs 6)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Analytics | ||
| App Analytics | ||
| Audience Insights | ||
| Campaign Impressions Tracking | ||
| Conversion Analytics | ||
| Google Analytics Integration | ||
| Revenue Attribution | ||
| Site Analytics | ||
| Success Scripts | ||
| Success Tracking |
Asset Management (1 vs 0)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Creative Management |
Automation (0 vs 2)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Behavior Automation | ||
| OnSite Follow-up Campaigns® |
Builder (0 vs 2)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Build From Scratch | ||
| Drag & Drop Builder |
Campaign Management (1 vs 0)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Campaign Manager 360 |
Campaign Type (0 vs 11)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| After Post Optins | ||
| Content Lockers | ||
| Countdown Timers | ||
| Coupon Campaigns | ||
| Coupon Wheel Campaigns | ||
| Floating Bars | ||
| Fullscreen Overlays | ||
| Inline Forms | ||
| Lightbox Popups | ||
| Sidebar Forms | ||
| Slide-In Campaigns |
Campaigns (0 vs 2)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Unlimited Campaigns | ||
| Unlimited Subscribers |
Conversion Tools (0 vs 5)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Advanced Traffic Redirection | ||
| Click to Load Campaigns | ||
| Content Locking | ||
| MonsterLinks | ||
| Yes/No Optins |
Customization (0 vs 3)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Custom Branding | ||
| Custom Domains | ||
| Remove OptinMonster Badge |
Data Management (1 vs 0)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Data Control |
Design (0 vs 6)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Custom CSS | ||
| Custom Fonts | ||
| Mobile Friendly Campaigns | ||
| MonsterEffects™ | ||
| MonsterSounds™ | ||
| Responsive Popups |
Education (0 vs 1)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| OptinMonster University |
Forms (0 vs 1)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Multiple Form Views |
Integrations (0 vs 12)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Developer API | ||
| Easy Digital Downloads Integration | ||
| Lead Sharing | ||
| Magento Integration | ||
| MemberPress Integration | ||
| PPC & Ad Script Integration | ||
| Shopify App | ||
| Uncanny Automator Integration | ||
| Webhooks | ||
| WooCommerce Integration | ||
| WordPress Plugin | ||
| Zapier Integration |
Lead Quality (0 vs 1)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| TruLead® |
Personalization (0 vs 5)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Custom Success Messages | ||
| Dynamic Text Replacement | ||
| OnSite Retargeting® | ||
| Smart Success | ||
| Smart Tags |
Reporting (1 vs 0)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Real-time Reporting |
Search Advertising (1 vs 0)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Search Ads 360 |
Segmentation (0 vs 1)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| List Segmentation |
Support (0 vs 3)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| 14-Day Money Back Guarantee | ||
| Done-For-You Campaign Setup | ||
| MonsterLeads™ |
Tag Management (1 vs 0)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Tag Manager |
Targeting (0 vs 11)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Adblock Detection | ||
| Cookie Retargeting | ||
| Device Targeting | ||
| Exit-Intent® Technology | ||
| Geolocation Targeting | ||
| HTML Targeting | ||
| Javascript Targeting | ||
| New vs. Returning Visitor | ||
| Page Level Targeting | ||
| Referrer Detection | ||
| UTM Campaign Targeting |
Templates (0 vs 1)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| 700+ Templates |
Testing & Optimization (1 vs 1)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| A/B Testing | ||
| Integrated Testing |
Triggers (0 vs 6)
| Feature | Google Marketing Platform | OptinMonster |
|---|---|---|
| Attention Activation™ | ||
| Inactivity Sensor™ | ||
| Scheduled Campaigns | ||
| Scroll/Interest Triggers | ||
| Time on Site Triggers | ||
| Timed Display Controls |
Unique Features
Only in Google Marketing Platform (12)
Display & Video 360
Analytics
App Analytics
Audience Insights
Site Analytics
Creative Management
Campaign Manager 360
Data Control
Real-time Reporting
Search Ads 360
Tag Manager
Integrated Testing
Only in OptinMonster (84)
Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
+ 64 more unique features
View Google Marketing Platform details View OptinMonster details Google Marketing Platform alternatives OptinMonster alternatives
Want to build your own alternative to Google Marketing Platform or OptinMonster?
Analyze it with Reap