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Dotdigital vs OptinMonster

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Dotdigital offers fewer features (37 vs 84) and fewer integrations (8 vs 15). Starting price: Dotdigital at Contact Sales vs OptinMonster at $7/mo. Dotdigital has 36 unique features while OptinMonster has 83 unique features, with 1 features in common.

DotdigitalOptinMonster
CategoryMarketing AutomationMarketing Automation
Total Features3784
AI-Powered Features31
Starting PriceContact Sales$7/mo
Pricing Tiers04
Integrations815
Shared Features1
Shared Integrations0
Data Quality60%95%

Feature Comparison by Category

AI (3 vs 1)

FeatureDotdigitalOptinMonster
AI Popups
Content Recommendations
Predictive Analytics
WinstonAI

API (1 vs 0)

FeatureDotdigitalOptinMonster
Communications API

Account Management (0 vs 3)

FeatureDotdigitalOptinMonster
Multi-Site Support
Okta Integration
Sub-Accounts

Advertising (1 vs 0)

FeatureDotdigitalOptinMonster
Social & Ad Retargeting

Analytics (0 vs 6)

FeatureDotdigitalOptinMonster
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking

Automation (3 vs 2)

FeatureDotdigitalOptinMonster
Behavior Automation
Journey Builder
Multi-Channel Campaigns
OnSite Follow-up Campaigns®
Re-engagement Campaigns

Builder (0 vs 2)

FeatureDotdigitalOptinMonster
Build From Scratch
Drag & Drop Builder

Campaign Type (0 vs 11)

FeatureDotdigitalOptinMonster
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars
Fullscreen Overlays
Inline Forms
Lightbox Popups
Sidebar Forms
Slide-In Campaigns

Campaigns (0 vs 2)

FeatureDotdigitalOptinMonster
Unlimited Campaigns
Unlimited Subscribers

Conversion Tools (0 vs 5)

FeatureDotdigitalOptinMonster
Advanced Traffic Redirection
Click to Load Campaigns
Content Locking
MonsterLinks
Yes/No Optins

Customization (0 vs 3)

FeatureDotdigitalOptinMonster
Custom Branding
Custom Domains
Remove OptinMonster Badge

Data Management (2 vs 0)

FeatureDotdigitalOptinMonster
Forms & Data Capture
Single Customer View

Design (0 vs 6)

FeatureDotdigitalOptinMonster
Custom CSS
Custom Fonts
Mobile Friendly Campaigns
MonsterEffects™
MonsterSounds™
Responsive Popups

Ecommerce (2 vs 0)

FeatureDotdigitalOptinMonster
Cart Abandonment Emails
Post-Purchase Automation

Education (0 vs 1)

FeatureDotdigitalOptinMonster
OptinMonster University

Email (4 vs 0)

FeatureDotdigitalOptinMonster
Customer Nurture Campaigns
Deliverability Optimization
Email Marketing
Welcome Campaigns

Forms (0 vs 1)

FeatureDotdigitalOptinMonster
Multiple Form Views

Integration (3 vs 0)

FeatureDotdigitalOptinMonster
CRM Integration
Data Integration
Ecommerce Integration

Integrations (0 vs 12)

FeatureDotdigitalOptinMonster
Developer API
Easy Digital Downloads Integration
Lead Sharing
Magento Integration
MemberPress Integration
PPC & Ad Script Integration
Shopify App
Uncanny Automator Integration
Webhooks
WooCommerce Integration
WordPress Plugin
Zapier Integration

Lead Quality (0 vs 1)

FeatureDotdigitalOptinMonster
TruLead®

Messaging (2 vs 0)

FeatureDotdigitalOptinMonster
Transactional Messaging
WhatsApp Messaging

Mobile (1 vs 0)

FeatureDotdigitalOptinMonster
Mobile App Push Notifications

Optimization (1 vs 0)

FeatureDotdigitalOptinMonster
A/B Testing

Personalization (1 vs 5)

FeatureDotdigitalOptinMonster
Custom Success Messages
Dynamic Text Replacement
Fresh Relevance
OnSite Retargeting®
Smart Success
Smart Tags

Reporting (2 vs 0)

FeatureDotdigitalOptinMonster
Campaign Analytics
Program Analytics

SMS (1 vs 0)

FeatureDotdigitalOptinMonster
SMS/MMS Marketing

Scalability (1 vs 0)

FeatureDotdigitalOptinMonster
Global Reach

Segmentation (0 vs 1)

FeatureDotdigitalOptinMonster
List Segmentation

Support (3 vs 3)

FeatureDotdigitalOptinMonster
14-Day Money Back Guarantee
24/7 Customer Support
Customer Success Management
Done-For-You Campaign Setup
Expert Services Team
MonsterLeads™

Targeting (2 vs 11)

FeatureDotdigitalOptinMonster
Adblock Detection
Cookie Retargeting
Device Targeting
Exit-Intent® Technology
Geolocation Targeting
HTML Targeting
Javascript Targeting
Lookalike Segments
New vs. Returning Visitor
Page Level Targeting
Referrer Detection
Segmentation
UTM Campaign Targeting

Templates (0 vs 1)

FeatureDotdigitalOptinMonster
700+ Templates

Testing & Optimization (0 vs 1)

FeatureDotdigitalOptinMonster
A/B Testing

Tracking (1 vs 0)

FeatureDotdigitalOptinMonster
Link Tracking

Triggers (0 vs 6)

FeatureDotdigitalOptinMonster
Attention Activation™
Inactivity Sensor™
Scheduled Campaigns
Scroll/Interest Triggers
Time on Site Triggers
Timed Display Controls

Usability (1 vs 0)

FeatureDotdigitalOptinMonster
No-Code Builder

Web (2 vs 0)

FeatureDotdigitalOptinMonster
Landing Pages
Web Personalization

Unique Features

Only in Dotdigital (36)

Social & Ad Retargeting
Content Recommendations
Predictive Analytics
WinstonAI
Communications API
Journey Builder
Multi-Channel Campaigns
Re-engagement Campaigns
Forms & Data Capture
Single Customer View
Cart Abandonment Emails
Post-Purchase Automation
Customer Nurture Campaigns
Deliverability Optimization
Email Marketing
Welcome Campaigns
CRM Integration
Data Integration
Ecommerce Integration
Transactional Messaging

+ 16 more unique features

Only in OptinMonster (83)

Multi-Site Support
Okta Integration
Sub-Accounts
AI Popups
Campaign Impressions Tracking
Conversion Analytics
Google Analytics Integration
Revenue Attribution
Success Scripts
Success Tracking
Behavior Automation
OnSite Follow-up Campaigns®
Build From Scratch
Drag & Drop Builder
After Post Optins
Content Lockers
Countdown Timers
Coupon Campaigns
Coupon Wheel Campaigns
Floating Bars

+ 63 more unique features

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