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Dotdigital vs Kochava

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Dotdigital offers fewer features (37 vs 75) and fewer integrations (8 vs 11). Starting price: Dotdigital at Contact Sales vs Kochava at $500/mo. Dotdigital has 37 unique features while Kochava has 75 unique features, with 0 features in common.

DotdigitalKochava
CategoryMarketing AutomationMarketing Automation
Total Features3775
AI-Powered Features312
Starting PriceContact Sales$500/mo
Pricing Tiers07
Integrations811
Shared Features0
Shared Integrations2
Data Quality60%95%

Feature Comparison by Category

AI (3 vs 8)

FeatureDotdigitalKochava
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Agentic AI Orchestration
Content Recommendations
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Analytics
Predictive Churn
Search Ads Maven
WinstonAI

API (1 vs 0)

FeatureDotdigitalKochava
Communications API

Advertising (1 vs 0)

FeatureDotdigitalKochava
Social & Ad Retargeting

Analytics (0 vs 18)

FeatureDotdigitalKochava
A/B/n Testing
AIM - Always-On Incremental Measurement
Ad Revenue Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
Media Index
Query Tool
Real-time Analytics

Attribution (0 vs 5)

FeatureDotdigitalKochava
Configurable Attribution
Omnichannel App Attribution
Owned Media Attribution
Paid Media Attribution
SKAdNetwork Solutions

Audience Management (0 vs 2)

FeatureDotdigitalKochava
Audience Export from Analytics
Dynamic Audience Activation

Automation (3 vs 1)

FeatureDotdigitalKochava
Automated Rules and Alerting
Journey Builder
Multi-Channel Campaigns
Re-engagement Campaigns

Channel-Specific (0 vs 9)

FeatureDotdigitalKochava
Apple Ads Optimization
Gaming Console Measurement (Xbox, PlayStation)
IoT & Smart Device Measurement
Linear & Advanced TV
Mobile Measurement (Android, Huawei, iOS)
OOH & DOOH Measurement
OTT & Connected TV Measurement
SmartLinks™ for TV
Web Measurement

Data Management (2 vs 4)

FeatureDotdigitalKochava
Blockchain
Custom Data ETL & Postbacks
Data Retention
Forms & Data Capture
Historical Traffic Import
Single Customer View

Deep Linking (0 vs 6)

FeatureDotdigitalKochava
App Clips & Instant Apps Support
Custom Domain Name/Vanity Links
Deferred Deep Linking
Enhanced Multi-Platform Deep Linking
Firebase Dynamic Links
Universal & App Links

Ecommerce (2 vs 0)

FeatureDotdigitalKochava
Cart Abandonment Emails
Post-Purchase Automation

Email (4 vs 0)

FeatureDotdigitalKochava
Customer Nurture Campaigns
Deliverability Optimization
Email Marketing
Welcome Campaigns

Fraud Prevention (0 vs 5)

FeatureDotdigitalKochava
Custom Fraud Mitigation
Customizable Fraud Blocklist
Fraud Console
Global Fraud Blocklist
Traffic Verifier

Identity (0 vs 1)

FeatureDotdigitalKochava
IdentityLink® Cross-Device Identity Resolution

Integration (3 vs 2)

FeatureDotdigitalKochava
CRM Integration
Data Integration
Data Postbacks
Ecommerce Integration
SDK Install & Event Authentication

Messaging (2 vs 0)

FeatureDotdigitalKochava
Transactional Messaging
WhatsApp Messaging

Mobile (1 vs 0)

FeatureDotdigitalKochava
Mobile App Push Notifications

Optimization (1 vs 0)

FeatureDotdigitalKochava
A/B Testing

Personalization (1 vs 0)

FeatureDotdigitalKochava
Fresh Relevance

Planning (0 vs 2)

FeatureDotdigitalKochava
Media Planning
Scenario Planner

Privacy (0 vs 2)

FeatureDotdigitalKochava
Consent Management
Privacy Profiles

Publisher Tools (0 vs 2)

FeatureDotdigitalKochava
Atlas Performance
Publisher Insights

Reporting (2 vs 1)

FeatureDotdigitalKochava
Campaign Analytics
Program Analytics
Row-Level Reporting

SMS (1 vs 0)

FeatureDotdigitalKochava
SMS/MMS Marketing

Scalability (1 vs 0)

FeatureDotdigitalKochava
Global Reach

Services (0 vs 1)

FeatureDotdigitalKochava
Foundry Strategic Consulting

Support (3 vs 0)

FeatureDotdigitalKochava
24/7 Customer Support
Customer Success Management
Expert Services Team

Targeting (2 vs 0)

FeatureDotdigitalKochava
Lookalike Segments
Segmentation

Tracking (1 vs 0)

FeatureDotdigitalKochava
Link Tracking

Usability (1 vs 0)

FeatureDotdigitalKochava
No-Code Builder

User Engagement (0 vs 6)

FeatureDotdigitalKochava
Deep Linking
Dynamic Deep Linking
QR Codes
Reengagement
SmartLinks
Web-to-App Journeys

Web (2 vs 0)

FeatureDotdigitalKochava
Landing Pages
Web Personalization

Unique Features

Only in Dotdigital (37)

Social & Ad Retargeting
Content Recommendations
Predictive Analytics
WinstonAI
Communications API
Journey Builder
Multi-Channel Campaigns
Re-engagement Campaigns
Forms & Data Capture
Single Customer View
Cart Abandonment Emails
Post-Purchase Automation
Customer Nurture Campaigns
Deliverability Optimization
Email Marketing
Welcome Campaigns
CRM Integration
Data Integration
Ecommerce Integration
Transactional Messaging

+ 17 more unique features

Only in Kochava (75)

Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation

+ 55 more unique features

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