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Captiv8 vs Kochava

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Captiv8 offers fewer features (23 vs 75) and fewer integrations (8 vs 11). Starting price: Captiv8 at Contact Sales vs Kochava at $500/mo. Captiv8 has 23 unique features while Kochava has 75 unique features, with 0 features in common.

Captiv8Kochava
CategoryMarketing AutomationMarketing Automation
Total Features2375
AI-Powered Features712
Starting PriceContact Sales$500/mo
Pricing Tiers07
Integrations811
Shared Features0
Shared Integrations2
Data Quality50%95%

Feature Comparison by Category

AI (1 vs 8)

FeatureCaptiv8Kochava
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Agentic AI Orchestration
Automated Intelligence
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven

API (1 vs 0)

FeatureCaptiv8Kochava
Open API for MMM Modeling

Activation (2 vs 0)

FeatureCaptiv8Kochava
Campaign Management at Scale
Campaign Workflows

Analytics (1 vs 18)

FeatureCaptiv8Kochava
A/B/n Testing
AIM - Always-On Incremental Measurement
Ad Revenue Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
Media Index
Query Tool
Real-time Analytics

Attribution (0 vs 5)

FeatureCaptiv8Kochava
Configurable Attribution
Omnichannel App Attribution
Owned Media Attribution
Paid Media Attribution
SKAdNetwork Solutions

Audience Management (0 vs 2)

FeatureCaptiv8Kochava
Audience Export from Analytics
Dynamic Audience Activation

Automation (0 vs 1)

FeatureCaptiv8Kochava
Automated Rules and Alerting

Channel-Specific (0 vs 9)

FeatureCaptiv8Kochava
Apple Ads Optimization
Gaming Console Measurement (Xbox, PlayStation)
IoT & Smart Device Measurement
Linear & Advanced TV
Mobile Measurement (Android, Huawei, iOS)
OOH & DOOH Measurement
OTT & Connected TV Measurement
SmartLinks™ for TV
Web Measurement

Commerce (3 vs 0)

FeatureCaptiv8Kochava
Affiliate Integration
Storefront Integration
TikTok Shop Integration

Data Integration (1 vs 0)

FeatureCaptiv8Kochava
Single Source of Truth

Data Management (0 vs 4)

FeatureCaptiv8Kochava
Blockchain
Custom Data ETL & Postbacks
Data Retention
Historical Traffic Import

Deep Linking (0 vs 6)

FeatureCaptiv8Kochava
App Clips & Instant Apps Support
Custom Domain Name/Vanity Links
Deferred Deep Linking
Enhanced Multi-Platform Deep Linking
Firebase Dynamic Links
Universal & App Links

Discovery (4 vs 0)

FeatureCaptiv8Kochava
Audience Quality Analysis
Creator Graph
Custom Brand Safety Algorithms
Dynamic Creator Scoring

Fraud Prevention (0 vs 5)

FeatureCaptiv8Kochava
Custom Fraud Mitigation
Customizable Fraud Blocklist
Fraud Console
Global Fraud Blocklist
Traffic Verifier

Identity (0 vs 1)

FeatureCaptiv8Kochava
IdentityLink® Cross-Device Identity Resolution

Integration (1 vs 2)

FeatureCaptiv8Kochava
Data Postbacks
Multi-Platform Support
SDK Install & Event Authentication

Measurement (6 vs 0)

FeatureCaptiv8Kochava
EMV Tracking
Foot Traffic Tracking
Pixel Tracking
Sales Tracking
Sentiment Analysis
Unified Paid + Organic ROI Dashboard

Planning (0 vs 2)

FeatureCaptiv8Kochava
Media Planning
Scenario Planner

Privacy (0 vs 2)

FeatureCaptiv8Kochava
Consent Management
Privacy Profiles

Publisher Tools (0 vs 2)

FeatureCaptiv8Kochava
Atlas Performance
Publisher Insights

Reporting (0 vs 1)

FeatureCaptiv8Kochava
Row-Level Reporting

Services (0 vs 1)

FeatureCaptiv8Kochava
Foundry Strategic Consulting

Strategy (3 vs 0)

FeatureCaptiv8Kochava
Creative Ideation & Content Frameworks
Strategic Planning
Trend Tracking

User Engagement (0 vs 6)

FeatureCaptiv8Kochava
Deep Linking
Dynamic Deep Linking
QR Codes
Reengagement
SmartLinks
Web-to-App Journeys

Unique Features

Only in Captiv8 (23)

Campaign Management at Scale
Campaign Workflows
Automated Intelligence
Unified Insights
Open API for MMM Modeling
Affiliate Integration
Storefront Integration
TikTok Shop Integration
Single Source of Truth
Audience Quality Analysis
Creator Graph
Custom Brand Safety Algorithms
Dynamic Creator Scoring
Multi-Platform Support
EMV Tracking
Foot Traffic Tracking
Pixel Tracking
Sales Tracking
Sentiment Analysis
Unified Paid + Organic ROI Dashboard

+ 3 more unique features

Only in Kochava (75)

Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation

+ 55 more unique features

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