Branch vs Voluum
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 49) and more integrations (11 vs 10). Starting price: Branch at Free vs Voluum at Contact Sales. Branch has 56 unique features while Voluum has 48 unique features, with 1 features in common.
| Branch | Voluum | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 49 |
| AI-Powered Features | 5 | 2 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 9 |
| Integrations | 11 | 10 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 85% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| Ivy AI Tool |
AI/Automation (0 vs 1)
| Feature | Branch | Voluum |
|---|---|---|
| Traffic Distribution AI |
API (3 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 3)
| Feature | Branch | Voluum |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| LTV Tracking | ||
| Manual Cost Updates | ||
| Multi-Currency Support | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Automation (0 vs 4)
| Feature | Branch | Voluum |
|---|---|---|
| Auto-Rules and Alerts | ||
| Campaign Schedules | ||
| Notifications and Mobile Alerts | ||
| Stop Loss Rules |
Branding (3 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Data Management (3 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Infrastructure (0 vs 1)
| Feature | Branch | Voluum |
|---|---|---|
| VIP Servers |
Integration (6 vs 5)
| Feature | Branch | Voluum |
|---|---|---|
| API Cost Synchronization | ||
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Advanced Facebook Integration | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Extended Voluum API | ||
| Partner Network | ||
| Scheduled Reports | ||
| Standard API |
Link Management (3 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Optimization (0 vs 4)
| Feature | Branch | Voluum |
|---|---|---|
| Auto-Bidding | ||
| Automatic Split Testing | ||
| Dynamic Content on Landing Pages | ||
| Rotating Landing and Offer Pages |
Organization (0 vs 1)
| Feature | Branch | Voluum |
|---|---|---|
| Colorful Markers |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Voluum |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 4)
| Feature | Branch | Voluum |
|---|---|---|
| Big Data Reports | ||
| Performance Activity Reporting | ||
| Real-Time Reporting | ||
| Robust Reporting | ||
| Shared Reports |
Security (3 vs 5)
| Feature | Branch | Voluum |
|---|---|---|
| Anti-Fraud Kit | ||
| Bot Monitoring and Filtering | ||
| Bot Traps | ||
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| IP and User Agent Filtering | ||
| Lander Protection |
Support (0 vs 6)
| Feature | Branch | Voluum |
|---|---|---|
| Chat Support | ||
| Managed Setup | ||
| Onboarding Call | ||
| Technical Account Management | ||
| Voluum Business Hub | ||
| Voluum iGaming Hub |
Targeting (2 vs 2)
| Feature | Branch | Voluum |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules | ||
| Rule-Based Retargeting | ||
| Whitelist/Blacklist Creation |
Team Management (0 vs 2)
| Feature | Branch | Voluum |
|---|---|---|
| Multi-User Access | ||
| Workspaces |
Tracking (1 vs 11)
| Feature | Branch | Voluum |
|---|---|---|
| Configurable Rich In-app Events | ||
| Conversion Attribution | ||
| Cookieless Tracking | ||
| Custom Domains | ||
| Dedicated Domains | ||
| Direct Tracking Scripts | ||
| Impression Tracking | ||
| Multi-Channel Ad Tracking | ||
| Multi-Step Funnel Tracking | ||
| Organic Traffic Tracking | ||
| Redirect Tracking | ||
| S2S Postback Tracking |
Unique Features
Only in Branch (56)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
QR Code Customization
+ 36 more unique features
Only in Voluum (48)
Traffic Distribution AI
LTV Tracking
Manual Cost Updates
Multi-Currency Support
Auto-Rules and Alerts
Campaign Schedules
Notifications and Mobile Alerts
Stop Loss Rules
VIP Servers
Advanced Facebook Integration
API Cost Synchronization
Extended Voluum API
Scheduled Reports
Standard API
Auto-Bidding
Automatic Split Testing
Dynamic Content on Landing Pages
Rotating Landing and Offer Pages
Colorful Markers
Big Data Reports
+ 28 more unique features
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