Branch vs Supermetrics
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 22) and fewer integrations (11 vs 166). Starting price: Branch at Free vs Supermetrics at $47/mo. Branch has 57 unique features while Supermetrics has 22 unique features, with 0 features in common.
| Branch | Supermetrics | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 22 |
| AI-Powered Features | 5 | 3 |
| Starting Price | Free | $47/mo |
| Pricing Tiers | 3 | 3 |
| Integrations | 11 | 166 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Ivy AI Tool |
AI & Analytics (0 vs 2)
| Feature | Branch | Supermetrics |
|---|---|---|
| AI-Powered Analysis | ||
| AI-Ready Marketing Data |
API (3 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 2)
| Feature | Branch | Supermetrics |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| Growth Pattern Discovery | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV | ||
| Revenue Attribution |
Attribution (6 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Data Integration (0 vs 2)
| Feature | Branch | Supermetrics |
|---|---|---|
| Custom Data Import | ||
| Data Connection |
Data Management (3 vs 4)
| Feature | Branch | Supermetrics |
|---|---|---|
| Aggregated Data Report Export | ||
| Automated Data Refresh | ||
| Data Cleaning & Standardization | ||
| Data Exports | ||
| Data Transformations | ||
| Marketing Data Delivery | ||
| Single Source of Truth 1.0 |
Data Storage (0 vs 2)
| Feature | Branch | Supermetrics |
|---|---|---|
| Data Warehousing | ||
| Supermetrics Storage |
Engagement (7 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Integration & API (0 vs 1)
| Feature | Branch | Supermetrics |
|---|---|---|
| API Access |
Link Management (3 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Marketing Automation (0 vs 1)
| Feature | Branch | Supermetrics |
|---|---|---|
| Marketing Data Activation |
Measurement (3 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Performance Activity Reporting |
Reporting & Dashboards (0 vs 3)
| Feature | Branch | Supermetrics |
|---|---|---|
| Dashboards | ||
| Live Performance View | ||
| Reporting Templates |
Security (3 vs 2)
| Feature | Branch | Supermetrics |
|---|---|---|
| Enterprise SSO with SAML | ||
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| Single Sign-On (SSO) |
Security & Compliance (0 vs 1)
| Feature | Branch | Supermetrics |
|---|---|---|
| Data Residency & Region Control |
Support & Services (0 vs 1)
| Feature | Branch | Supermetrics |
|---|---|---|
| Customer Success Manager |
Targeting (2 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Team Management (0 vs 1)
| Feature | Branch | Supermetrics |
|---|---|---|
| Workspaces |
Tracking (1 vs 0)
| Feature | Branch | Supermetrics |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Supermetrics (22)
AI-Powered Analysis
AI-Ready Marketing Data
Growth Pattern Discovery
Revenue Attribution
Custom Data Import
Data Connection
Automated Data Refresh
Data Cleaning & Standardization
Data Transformations
Marketing Data Delivery
Data Warehousing
Supermetrics Storage
API Access
Marketing Data Activation
Dashboards
Live Performance View
Reporting Templates
Enterprise SSO with SAML
Single Sign-On (SSO)
Data Residency & Region Control
+ 2 more unique features
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