Branch vs Equativ
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 20) and more integrations (11 vs 0). Starting price: Branch at Free vs Equativ at Contact Sales. Branch has 57 unique features while Equativ has 20 unique features, with 0 features in common.
| Branch | Equativ | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 20 |
| AI-Powered Features | 5 | 3 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 11 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (1 vs 2)
| Feature | Branch | Equativ |
|---|---|---|
| AI-Powered Programmatic AI Agents | ||
| Ivy AI Tool | ||
| Media Planning Agent |
API (3 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Creative (0 vs 2)
| Feature | Branch | Equativ |
|---|---|---|
| Ad Format Enhancements | ||
| Creative Solutions |
Curation (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| Maestro by Equativ - Curation Platform |
Data (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| First-Party Data Integration |
Data Management (3 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Deal Management (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| Deal Management |
Display (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| Display Ad Enhancement |
Engagement (7 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Link Management (3 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Native (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| Native Ad Enhancement |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Publisher Tools (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| SSP (Supply-Side Platform) |
Quality Control (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| Inventory Quality Management |
Reporting (1 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Performance Activity Reporting |
Retail Media (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| Retail Media Solutions |
Security (3 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Sustainability (0 vs 1)
| Feature | Branch | Equativ |
|---|---|---|
| GreenPMPs - Sustainable Advertising |
Targeting (2 vs 3)
| Feature | Branch | Equativ |
|---|---|---|
| Addressability | ||
| Audience Building | ||
| Audience Extension | ||
| Audience Targeting | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Equativ |
|---|---|---|
| Configurable Rich In-app Events |
Video (0 vs 4)
| Feature | Branch | Equativ |
|---|---|---|
| CTV Ad Enhancement | ||
| CTV Ad Server | ||
| Dynamic Video Captions | ||
| Video Ad Enhancement |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Equativ (20)
AI-Powered Programmatic AI Agents
Media Planning Agent
Ad Format Enhancements
Creative Solutions
Maestro by Equativ - Curation Platform
First-Party Data Integration
Deal Management
Display Ad Enhancement
Native Ad Enhancement
SSP (Supply-Side Platform)
Inventory Quality Management
Retail Media Solutions
GreenPMPs - Sustainable Advertising
Addressability
Audience Extension
Audience Targeting
CTV Ad Enhancement
CTV Ad Server
Dynamic Video Captions
Video Ad Enhancement
Want to build your own alternative to Branch or Equativ?
Analyze it with Reap