Branch vs Postscript
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 47) and more integrations (11 vs 8). Starting price: Branch at Free vs Postscript at $49/mo. Branch has 57 unique features while Postscript has 47 unique features, with 0 features in common.
| Branch | Postscript | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 47 |
| AI-Powered Features | 5 | 8 |
| Starting Price | Free | $49/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 11 | 8 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (1 vs 3)
| Feature | Branch | Postscript |
|---|---|---|
| Brand Center | ||
| Infinity Testing | ||
| Ivy AI Tool | ||
| Shopper |
API (3 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 2)
| Feature | Branch | Postscript |
|---|---|---|
| Activity Dashboard | ||
| Attribution Windows | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| Global UTM Parameters | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Automation (0 vs 2)
| Feature | Branch | Postscript |
|---|---|---|
| Automation Triggers | ||
| Automations Powered by AI |
Branding (3 vs 2)
| Feature | Branch | Postscript |
|---|---|---|
| Branded Short Links | ||
| Custom Contact Card | ||
| Custom Domains | ||
| QR Code Customization | ||
| Short Link Subdomain |
Campaign Management (0 vs 2)
| Feature | Branch | Postscript |
|---|---|---|
| Campaigns Powered by AI | ||
| Flow Builder |
Compliance (0 vs 4)
| Feature | Branch | Postscript |
|---|---|---|
| Carrier Network Relationships | ||
| Compliance Features | ||
| In-House Legal Team | ||
| TCPA Defense Force Partnership |
Customer Communication (0 vs 1)
| Feature | Branch | Postscript |
|---|---|---|
| Responses |
Data Management (3 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Infrastructure (0 vs 3)
| Feature | Branch | Postscript |
|---|---|---|
| Dedicated Toll-Free Number | ||
| Designated Short Code | ||
| Message Throughput & Deliverability |
Integration (6 vs 3)
| Feature | Branch | Postscript |
|---|---|---|
| API Access | ||
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Integrations | ||
| Partner Network | ||
| Software Development Kit (SDK) |
Link Management (3 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
List Growth (0 vs 7)
| Feature | Branch | Postscript |
|---|---|---|
| Back in Stock Automation | ||
| Checkout Collection | ||
| Desktop & Mobile Popups | ||
| Keywords | ||
| Landing Page & Opt-in Form | ||
| Onsite Opt-in | ||
| QR Codes |
List Management (0 vs 2)
| Feature | Branch | Postscript |
|---|---|---|
| List Hygiene Management | ||
| List Upload & Migration |
Managed Services (0 vs 1)
| Feature | Branch | Postscript |
|---|---|---|
| Postscript Plus |
Measurement (3 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Onboarding (0 vs 1)
| Feature | Branch | Postscript |
|---|---|---|
| Free Trial |
Pricing (0 vs 2)
| Feature | Branch | Postscript |
|---|---|---|
| No Failed Message Charges | ||
| No Incoming Message Charges |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Promotions (0 vs 3)
| Feature | Branch | Postscript |
|---|---|---|
| CashBack | ||
| Custom Coupons | ||
| Fondue CashBack |
Reporting (1 vs 1)
| Feature | Branch | Postscript |
|---|---|---|
| Analytics | ||
| Performance Activity Reporting |
Sales Support (0 vs 1)
| Feature | Branch | Postscript |
|---|---|---|
| SMS Sales |
Security (3 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Segmentation (0 vs 2)
| Feature | Branch | Postscript |
|---|---|---|
| Segments | ||
| Triggers & User Filters |
Support (0 vs 5)
| Feature | Branch | Postscript |
|---|---|---|
| Dedicated Customer Success Manager | ||
| Email Support | ||
| Help Center | ||
| Live Chat Support | ||
| Onboarding Support |
Targeting (2 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Postscript |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Postscript (47)
Brand Center
Infinity Testing
Shopper
Attribution Windows
Global UTM Parameters
Automation Triggers
Automations Powered by AI
Custom Contact Card
Short Link Subdomain
Campaigns Powered by AI
Flow Builder
Carrier Network Relationships
Compliance Features
In-House Legal Team
TCPA Defense Force Partnership
Responses
Dedicated Toll-Free Number
Designated Short Code
Message Throughput & Deliverability
API Access
+ 27 more unique features
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