Branch vs Microsoft Advertising
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 16) and fewer integrations (11 vs 13). Starting price: Branch at Free vs Microsoft Advertising at Contact Sales. Branch has 57 unique features while Microsoft Advertising has 16 unique features, with 0 features in common.
| Branch | Microsoft Advertising | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 16 |
| AI-Powered Features | 5 | 3 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 11 | 13 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 55% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Ivy AI Tool |
AI Marketing Assistant (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Copilot in the Microsoft Advertising Platform |
AI Technology (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Generative AI Integration |
API (3 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Agency Tools (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Microsoft Advertising Agency Center |
Analytics (8 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Consumer Intelligence | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Campaign Management (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Performance Max |
Data Management (3 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Display Advertising (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Display Ads |
Engagement (7 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Gaming Advertising (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Gaming Solutions |
Integration (6 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Inventory Management (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Curate |
Learning Resources (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Training and Certification |
Link Management (3 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Programmatic (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Programmatic Advertising |
Publisher Tools (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Microsoft Monetize |
Reporting (1 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Performance Activity Reporting |
Retail Advertising (0 vs 2)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Retail Ads | ||
| Retail Media |
Search Advertising (0 vs 2)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Dynamic Search Ads | ||
| Search Ads |
Security (3 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (2 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Configurable Rich In-app Events |
Video Advertising (0 vs 1)
| Feature | Branch | Microsoft Advertising |
|---|---|---|
| Video and Connected TV Ads |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Microsoft Advertising (16)
Microsoft Advertising Agency Center
Copilot in the Microsoft Advertising Platform
Generative AI Integration
Consumer Intelligence
Performance Max
Display Ads
Gaming Solutions
Curate
Training and Certification
Programmatic Advertising
Microsoft Monetize
Retail Ads
Retail Media
Dynamic Search Ads
Search Ads
Video and Connected TV Ads
View Branch details View Microsoft Advertising details Branch alternatives Microsoft Advertising alternatives
Want to build your own alternative to Branch or Microsoft Advertising?
Analyze it with Reap