Branch vs Lotame
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 13) and more integrations (11 vs 3). Starting price: Branch at Free vs Lotame at Contact Sales. Branch has 57 unique features while Lotame has 13 unique features, with 0 features in common.
| Branch | Lotame | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 13 |
| AI-Powered Features | 5 | 1 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 11 | 3 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Advertising (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Private Marketplace (PMP) Curation |
Analytics (8 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Analytics & Reporting (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Audience Insights |
Attribution (6 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Audience Management (0 vs 2)
| Feature | Branch | Lotame |
|---|---|---|
| Audience Creation & Modeling | ||
| Audience Enrichment |
Audience Targeting (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Curated Marketplaces |
Branding (3 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Collaboration (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Collaboration: Insights & Targeting |
Data Collaboration (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Spherical Platform |
Data Management (3 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| First-Party Data Onboarding & Management | ||
| Single Source of Truth 1.0 |
Data Marketplace (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Lotame Data Exchange |
Engagement (7 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Identity (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Identity Resolution & Activation |
Integration (6 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Integrations (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Partner Connections |
Link Management (3 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Performance Activity Reporting |
Revenue Optimization (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| Revenue & Monetization |
Security (3 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (2 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Lotame |
|---|---|---|
| Configurable Rich In-app Events |
Video Advertising (0 vs 1)
| Feature | Branch | Lotame |
|---|---|---|
| CTV Targeting |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Lotame (13)
Private Marketplace (PMP) Curation
Audience Insights
Audience Creation & Modeling
Audience Enrichment
Curated Marketplaces
Collaboration: Insights & Targeting
Spherical Platform
First-Party Data Onboarding & Management
Lotame Data Exchange
Identity Resolution & Activation
Partner Connections
Revenue & Monetization
CTV Targeting
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