Branch vs Extu
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 22) and more integrations (11 vs 0). Starting price: Branch at Free vs Extu at $1000/mo. Branch has 57 unique features while Extu has 22 unique features, with 0 features in common.
| Branch | Extu | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 22 |
| AI-Powered Features | 5 | 0 |
| Starting Price | Free | $1000/mo |
| Pricing Tiers | 3 | 6 |
| Integrations | 11 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 60% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 2)
| Feature | Branch | Extu |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Performance Tracking | ||
| Pivot Reports | ||
| Predictive LTV | ||
| Quarterly End-User Survey |
Attribution (6 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Content Marketing (0 vs 3)
| Feature | Branch | Extu |
|---|---|---|
| Brand-Sponsored Content | ||
| Custom Featured Article | ||
| Industry-Related Thought Leadership Articles |
Creative Services (0 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Creative Campaigns |
Data Management (3 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Events (0 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Webinar and Invite Services |
Incentives (0 vs 2)
| Feature | Branch | Extu |
|---|---|---|
| Additional Point Purchases | ||
| Reward Modules |
Integration (6 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Link Management (3 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Marketing (0 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Monthly Newsletter |
Marketing Automation (0 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Drip Feed to Social |
Measurement (3 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Media Buying (0 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Regional Media Buy |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 2)
| Feature | Branch | Extu |
|---|---|---|
| Build Pipeline & Closed Sales Tracking | ||
| Performance Activity Reporting | ||
| ROI Tracking and Reporting |
Security (3 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| SOC 2 Compliance |
Support (0 vs 5)
| Feature | Branch | Extu |
|---|---|---|
| Dedicated Campaign Marketing Support Rep | ||
| Email/Chat Support | ||
| Full Service Account Manager | ||
| Monthly Support Hours | ||
| Tier 1 Support |
Targeting (2 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Extu |
|---|---|---|
| Configurable Rich In-app Events |
Training (0 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Admin Training |
Web (0 vs 1)
| Feature | Branch | Extu |
|---|---|---|
| Custom Microsite |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Extu (22)
Performance Tracking
Quarterly End-User Survey
Brand-Sponsored Content
Custom Featured Article
Industry-Related Thought Leadership Articles
Creative Campaigns
Webinar and Invite Services
Additional Point Purchases
Reward Modules
Monthly Newsletter
Drip Feed to Social
Regional Media Buy
Build Pipeline & Closed Sales Tracking
ROI Tracking and Reporting
SOC 2 Compliance
Dedicated Campaign Marketing Support Rep
Email/Chat Support
Full Service Account Manager
Monthly Support Hours
Tier 1 Support
+ 2 more unique features
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