Branch vs Improvado
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 41) and more integrations (11 vs 7). Starting price: Branch at Free vs Improvado at Contact Sales. Branch has 57 unique features while Improvado has 41 unique features, with 0 features in common.
| Branch | Improvado | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 41 |
| AI-Powered Features | 5 | 4 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 3 |
| Integrations | 11 | 7 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (1 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Ivy AI Tool |
AI & Automation (0 vs 1)
| Feature | Branch | Improvado |
|---|---|---|
| AI Agents |
API (3 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
API & Integration (0 vs 1)
| Feature | Branch | Improvado |
|---|---|---|
| Improvado Management API |
Analytics (8 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Dashboards & Visualization (0 vs 3)
| Feature | Branch | Improvado |
|---|---|---|
| Custom Dashboard Customization | ||
| Enterprise Dashboard Templates | ||
| Pre-built BI Dashboards |
Data Integration (0 vs 9)
| Feature | Branch | Improvado |
|---|---|---|
| Custom Data Destinations | ||
| Custom Data Pipelines | ||
| Custom Data Sources | ||
| Data Extraction & Loading | ||
| Direct Push to Destination | ||
| Flexible Data Storage Options | ||
| Intermediate Storage | ||
| Multi-account Integration | ||
| Pre-built Data Pipelines |
Data Management (3 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Data Processing (0 vs 2)
| Feature | Branch | Improvado |
|---|---|---|
| Data Transformation | ||
| Self-service No-code Data Transformation |
Data Warehousing (0 vs 1)
| Feature | Branch | Improvado |
|---|---|---|
| Marketing Intelligence for Data Warehouses |
Engagement (7 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Governance & Compliance (0 vs 3)
| Feature | Branch | Improvado |
|---|---|---|
| Brand Safety Monitoring | ||
| Marketing Data Governance | ||
| Naming Conventions Module |
Integration (6 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Link Management (3 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Monitoring & Analytics (0 vs 3)
| Feature | Branch | Improvado |
|---|---|---|
| Alerts & Notifications | ||
| Campaign Performance Monitoring | ||
| KPI Health Monitoring |
Optimization (0 vs 1)
| Feature | Branch | Improvado |
|---|---|---|
| Campaign Optimization |
Organization & Management (0 vs 1)
| Feature | Branch | Improvado |
|---|---|---|
| Workspaces |
Platform Management (0 vs 1)
| Feature | Branch | Improvado |
|---|---|---|
| Multiple Instances |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 1)
| Feature | Branch | Improvado |
|---|---|---|
| Automated Marketing Reporting | ||
| Performance Activity Reporting |
Security (3 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Security & Access Control (0 vs 2)
| Feature | Branch | Improvado |
|---|---|---|
| SSO via Azure and Okta | ||
| SSO via Google |
Services (0 vs 2)
| Feature | Branch | Improvado |
|---|---|---|
| Managed Services Lite | ||
| Professional Services |
Support (0 vs 10)
| Feature | Branch | Improvado |
|---|---|---|
| 10/5 Support (8-6 M-F) | ||
| 24/7 Support | ||
| Customer Help Center & Documentation | ||
| Customer Service Desk | ||
| Dedicated Customer Success Manager | ||
| Named Customer Support Engineer | ||
| Premium Customer Support | ||
| Premium SLAs | ||
| Standard Customer Support | ||
| Standard SLAs |
Targeting (2 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Improvado |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Improvado (41)
AI Agents
Improvado Management API
Custom Dashboard Customization
Enterprise Dashboard Templates
Pre-built BI Dashboards
Custom Data Destinations
Custom Data Pipelines
Custom Data Sources
Data Extraction & Loading
Direct Push to Destination
Flexible Data Storage Options
Intermediate Storage
Multi-account Integration
Pre-built Data Pipelines
Data Transformation
Self-service No-code Data Transformation
Marketing Intelligence for Data Warehouses
Brand Safety Monitoring
Marketing Data Governance
Naming Conventions Module
+ 21 more unique features
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