Branch vs Funnel
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 40) and fewer integrations (11 vs 14). Starting price: Branch at Free vs Funnel at Contact Sales. Branch has 57 unique features while Funnel has 40 unique features, with 0 features in common.
| Branch | Funnel | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 40 |
| AI-Powered Features | 5 | 3 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 3 |
| Integrations | 11 | 14 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 85% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | Branch | Funnel |
|---|---|---|
| Data Chat | ||
| Ivy AI Tool |
API (3 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (8 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (6 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (3 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Collaboration (0 vs 5)
| Feature | Branch | Funnel |
|---|---|---|
| External Authentication | ||
| Multi-Entity Usage | ||
| Portals | ||
| User Roles & Permissions | ||
| Workspaces |
Data Management (3 vs 7)
| Feature | Branch | Funnel |
|---|---|---|
| Aggregated Data Report Export | ||
| Currency Conversion | ||
| Data Explorer | ||
| Data Exports | ||
| Data Harmonization | ||
| Data Hub | ||
| Data Integration | ||
| Data Source Templates | ||
| Naming Conventions | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 13)
| Feature | Branch | Funnel |
|---|---|---|
| AWS Export | ||
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Auto-Connect | ||
| Azure Export | ||
| Conversion APIs | ||
| Custom Ad Partners | ||
| Custom Connectors | ||
| Custom Destinations | ||
| Data Partner Webhooks | ||
| Google Analytics 4 Upload | ||
| Google Cloud Export | ||
| Google Sheets Export | ||
| Looker Studio Integration |
Link Management (3 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 4)
| Feature | Branch | Funnel |
|---|---|---|
| Household Measurement | ||
| Incrementality Testing | ||
| Marketing Mix Modeling (MMM) | ||
| Multi-Touch Attribution (MTA) | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting | ||
| Triangulation |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 2)
| Feature | Branch | Funnel |
|---|---|---|
| Automated Reporting | ||
| Funnel Dashboards | ||
| Performance Activity Reporting |
Security (3 vs 5)
| Feature | Branch | Funnel |
|---|---|---|
| Advanced Roles & Permissions | ||
| Audit Log | ||
| EU Data Center | ||
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting | ||
| Secure Data Storage | ||
| Single Sign-On (SSO) |
Support (0 vs 3)
| Feature | Branch | Funnel |
|---|---|---|
| Enterprise SLA | ||
| Implementation Services | ||
| Priority Support |
Targeting (2 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (1 vs 0)
| Feature | Branch | Funnel |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Funnel (40)
Data Chat
External Authentication
Multi-Entity Usage
Portals
User Roles & Permissions
Workspaces
Currency Conversion
Data Explorer
Data Harmonization
Data Hub
Data Integration
Data Source Templates
Naming Conventions
Auto-Connect
AWS Export
Azure Export
Conversion APIs
Custom Connectors
Custom Destinations
Google Analytics 4 Upload
+ 20 more unique features
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