Branch vs Basis by Centro
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Branch offers more features (57 vs 22) and more integrations (11 vs 0). Starting price: Branch at Free vs Basis by Centro at Contact Sales. Branch has 57 unique features while Basis by Centro has 22 unique features, with 0 features in common.
| Branch | Basis by Centro | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 57 | 22 |
| AI-Powered Features | 5 | 2 |
| Starting Price | Free | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 11 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (1 vs 1)
| Feature | Branch | Basis by Centro |
|---|---|---|
| AI-powered Performance | ||
| Ivy AI Tool |
AI Assistant (0 vs 1)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Basis Assistant |
API (3 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Advertising Type (0 vs 8)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Audio Advertising | ||
| Connected TV Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Retargeting | ||
| Video Advertising |
Analytics (8 vs 2)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Activity Dashboard | ||
| Business Intelligence | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV | ||
| Team and Campaign Insights Dashboard |
Attribution (6 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Automation (0 vs 1)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Workflow Automation |
Branding (3 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Collaboration (0 vs 1)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Team-focused Messaging and Communication Tools |
Core Platform (0 vs 2)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Omnichannel DSP | ||
| Single Interface Multi-channel Management |
Data Management (3 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (7 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (6 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network |
Link Management (3 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (3 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (7 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Reporting (1 vs 2)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Performance Activity Reporting | ||
| Time-saving Reporting Capabilities | ||
| Universal Reporting and Analytics |
Security (3 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Services (0 vs 2)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Digital Media Services | ||
| Onboarding and Support |
Targeting (2 vs 2)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Audience Building | ||
| Cross-device Targeting and Tracking | ||
| Customizable Targeting Validation Rules | ||
| Hyper-local Targeting |
Tracking (1 vs 0)
| Feature | Branch | Basis by Centro |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
Only in Basis by Centro (22)
Audio Advertising
Connected TV Advertising
Display Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Retargeting
Video Advertising
AI-powered Performance
Basis Assistant
Business Intelligence
Team and Campaign Insights Dashboard
Workflow Automation
Team-focused Messaging and Communication Tools
Omnichannel DSP
Single Interface Multi-channel Management
Time-saving Reporting Capabilities
Universal Reporting and Analytics
Digital Media Services
Onboarding and Support
+ 2 more unique features
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