Basis vs Okendo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Basis offers fewer features (33 vs 54) and fewer integrations (3 vs 18). Starting price: Basis at Contact Sales vs Okendo at $19/mo. Basis has 33 unique features while Okendo has 54 unique features, with 0 features in common.
| Basis | Okendo | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 33 | 54 |
| AI-Powered Features | 3 | 7 |
| Starting Price | Contact Sales | $19/mo |
| Pricing Tiers | 0 | 11 |
| Integrations | 3 | 18 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 95% |
Feature Comparison by Category
AI (2 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Artificial Intelligence Engine | ||
| Basis Assistant |
Advocacy (0 vs 4)
| Feature | Basis | Okendo |
|---|---|---|
| Automated Workflows | ||
| Fraud Protection | ||
| Referral Email Flows | ||
| Referrals |
Analytics (0 vs 7)
| Feature | Basis | Okendo |
|---|---|---|
| AI Insights | ||
| AI Keyword Filters | ||
| AI Summaries | ||
| Analytics | ||
| Free Text Search | ||
| Reporting | ||
| Review Grouping |
Automation (4 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Automated Billing | ||
| Automated Measurement | ||
| Automated Performance | ||
| Automated Planning |
Brand Safety & Privacy (1 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Brand Safety & Fraud Protection |
Branding (0 vs 1)
| Feature | Basis | Okendo |
|---|---|---|
| White-labelled Domains |
Channels (8 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Audio Advertising | ||
| Connected TV (CTV) Advertising | ||
| DOOH (Digital Out-of-Home) Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Video Advertising |
Collaboration (1 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Communication Portal |
Content Collection (0 vs 7)
| Feature | Basis | Okendo |
|---|---|---|
| Attribute Ratings | ||
| In-mail Form | ||
| Photo & Video Reviews | ||
| Product Reviews | ||
| Reviews | ||
| Site Reviews | ||
| Smart Capture Form |
Content Management (1 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Document Storage |
Core Platform (3 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| All Channel Activation | ||
| Demand Side Platform (DSP) | ||
| Unify By Basis |
Data Management (2 vs 2)
| Feature | Basis | Okendo |
|---|---|---|
| DMP Solutions | ||
| Data & Inventory Access | ||
| Rich Customer Profiles | ||
| Unified Data |
Developer (0 vs 2)
| Feature | Basis | Okendo |
|---|---|---|
| Developer Toolkit | ||
| Headless Support |
Email Marketing (0 vs 5)
| Feature | Basis | Okendo |
|---|---|---|
| 2-in-1 Reviews | ||
| Custom Email Templates | ||
| Email Sequences | ||
| Email Template Builder | ||
| Targeted Review Campaigns |
Feedback (0 vs 4)
| Feature | Basis | Okendo |
|---|---|---|
| Post-review and Post-checkout Surveys | ||
| Question Logic | ||
| Shareable Link Surveys | ||
| Surveys |
Integration (1 vs 4)
| Feature | Basis | Okendo |
|---|---|---|
| Bazaarvoice Integration | ||
| Enterprise API | ||
| Google Partnership | ||
| Shopify POS Integration | ||
| TikTok Shop Integration |
Inventory Management (1 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Private Marketplaces (PMPs) |
Loyalty & Rewards (0 vs 5)
| Feature | Basis | Okendo |
|---|---|---|
| Custom Loyalty Page | ||
| Loyalty | ||
| Memberships | ||
| Rewards Engine | ||
| VIP Tiers |
Onsite Display (0 vs 4)
| Feature | Basis | Okendo |
|---|---|---|
| Media Galleries | ||
| Reviews Badge | ||
| Reviews Widgets | ||
| Star Ratings |
Personalization (0 vs 4)
| Feature | Basis | Okendo |
|---|---|---|
| AI-powered Quiz Creation | ||
| Personalized Product Recommendations | ||
| Quizzes | ||
| Recommendation Logic |
Professional Services (2 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Media Consulting & Activation | ||
| Support & Onboarding |
Reporting & Analytics (1 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Dashboards |
Security (0 vs 1)
| Feature | Basis | Okendo |
|---|---|---|
| Data Security |
Support (0 vs 4)
| Feature | Basis | Okendo |
|---|---|---|
| 24/7 Tech Support | ||
| Onboarding Manager | ||
| Solutions Engineering Support | ||
| Success Manager |
Targeting (6 vs 0)
| Feature | Basis | Okendo |
|---|---|---|
| Behavioral & Demographic Targeting | ||
| Contextual Targeting | ||
| Cross-Device Targeting | ||
| Hyper-Local Targeting | ||
| Retargeting | ||
| TV Targeting |
Unique Features
Only in Basis (33)
Artificial Intelligence Engine
Basis Assistant
Automated Billing
Automated Measurement
Automated Performance
Automated Planning
Brand Safety & Fraud Protection
Audio Advertising
Connected TV (CTV) Advertising
Display Advertising
DOOH (Digital Out-of-Home) Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Video Advertising
Communication Portal
Document Storage
All Channel Activation
Demand Side Platform (DSP)
Unify By Basis
+ 13 more unique features
Only in Okendo (54)
Automated Workflows
Fraud Protection
Referral Email Flows
Referrals
AI Insights
AI Keyword Filters
AI Summaries
Analytics
Free Text Search
Reporting
Review Grouping
White-labelled Domains
Attribute Ratings
In-mail Form
Photo & Video Reviews
Product Reviews
Reviews
Site Reviews
Smart Capture Form
Rich Customer Profiles
+ 34 more unique features
Want to build your own alternative to Basis or Okendo?
Analyze it with Reap