Basis vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Basis offers fewer features (33 vs 75) and fewer integrations (3 vs 11). Starting price: Basis at Contact Sales vs Kochava at $500/mo. Basis has 33 unique features while Kochava has 75 unique features, with 0 features in common.
| Basis | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 33 | 75 |
| AI-Powered Features | 3 | 12 |
| Starting Price | Contact Sales | $500/mo |
| Pricing Tiers | 0 | 7 |
| Integrations | 3 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 95% |
Feature Comparison by Category
AI (2 vs 8)
| Feature | Basis | Kochava |
|---|---|---|
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Artificial Intelligence Engine | ||
| Basis Assistant | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Analytics (0 vs 18)
| Feature | Basis | Kochava |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Marketing Mix Modeling | ||
| Media Cost Aggregation | ||
| Media Index | ||
| Query Tool | ||
| Real-time Analytics |
Attribution (0 vs 5)
| Feature | Basis | Kochava |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (0 vs 2)
| Feature | Basis | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (4 vs 1)
| Feature | Basis | Kochava |
|---|---|---|
| Automated Billing | ||
| Automated Measurement | ||
| Automated Performance | ||
| Automated Planning | ||
| Automated Rules and Alerting |
Brand Safety & Privacy (1 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Brand Safety & Fraud Protection |
Channel-Specific (0 vs 9)
| Feature | Basis | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Channels (8 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Audio Advertising | ||
| Connected TV (CTV) Advertising | ||
| DOOH (Digital Out-of-Home) Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Video Advertising |
Collaboration (1 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Communication Portal |
Content Management (1 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Document Storage |
Core Platform (3 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| All Channel Activation | ||
| Demand Side Platform (DSP) | ||
| Unify By Basis |
Data Management (2 vs 4)
| Feature | Basis | Kochava |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| DMP Solutions | ||
| Data & Inventory Access | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (0 vs 6)
| Feature | Basis | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Fraud Prevention (0 vs 5)
| Feature | Basis | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (0 vs 1)
| Feature | Basis | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (1 vs 2)
| Feature | Basis | Kochava |
|---|---|---|
| Data Postbacks | ||
| Enterprise API | ||
| SDK Install & Event Authentication |
Inventory Management (1 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Private Marketplaces (PMPs) |
Planning (0 vs 2)
| Feature | Basis | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (0 vs 2)
| Feature | Basis | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Professional Services (2 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Media Consulting & Activation | ||
| Support & Onboarding |
Publisher Tools (0 vs 2)
| Feature | Basis | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (0 vs 1)
| Feature | Basis | Kochava |
|---|---|---|
| Row-Level Reporting |
Reporting & Analytics (1 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Dashboards |
Services (0 vs 1)
| Feature | Basis | Kochava |
|---|---|---|
| Foundry Strategic Consulting |
Targeting (6 vs 0)
| Feature | Basis | Kochava |
|---|---|---|
| Behavioral & Demographic Targeting | ||
| Contextual Targeting | ||
| Cross-Device Targeting | ||
| Hyper-Local Targeting | ||
| Retargeting | ||
| TV Targeting |
User Engagement (0 vs 6)
| Feature | Basis | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Basis (33)
Artificial Intelligence Engine
Basis Assistant
Automated Billing
Automated Measurement
Automated Performance
Automated Planning
Brand Safety & Fraud Protection
Audio Advertising
Connected TV (CTV) Advertising
Display Advertising
DOOH (Digital Out-of-Home) Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Video Advertising
Communication Portal
Document Storage
All Channel Activation
Demand Side Platform (DSP)
Unify By Basis
+ 13 more unique features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
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