Basis vs Branch
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Basis offers fewer features (33 vs 57) and fewer integrations (3 vs 11). Starting price: Basis at Contact Sales vs Branch at Free. Basis has 33 unique features while Branch has 57 unique features, with 0 features in common.
| Basis | Branch | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 33 | 57 |
| AI-Powered Features | 3 | 5 |
| Starting Price | Contact Sales | Free |
| Pricing Tiers | 0 | 3 |
| Integrations | 3 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 60% | 95% |
Feature Comparison by Category
AI (2 vs 1)
| Feature | Basis | Branch |
|---|---|---|
| Artificial Intelligence Engine | ||
| Basis Assistant | ||
| Ivy AI Tool |
API (0 vs 3)
| Feature | Basis | Branch |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (0 vs 8)
| Feature | Basis | Branch |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (0 vs 6)
| Feature | Basis | Branch |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Automation (4 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Automated Billing | ||
| Automated Measurement | ||
| Automated Performance | ||
| Automated Planning |
Brand Safety & Privacy (1 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Brand Safety & Fraud Protection |
Branding (0 vs 3)
| Feature | Basis | Branch |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Channels (8 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Audio Advertising | ||
| Connected TV (CTV) Advertising | ||
| DOOH (Digital Out-of-Home) Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Video Advertising |
Collaboration (1 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Communication Portal |
Content Management (1 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Document Storage |
Core Platform (3 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| All Channel Activation | ||
| Demand Side Platform (DSP) | ||
| Unify By Basis |
Data Management (2 vs 3)
| Feature | Basis | Branch |
|---|---|---|
| Aggregated Data Report Export | ||
| DMP Solutions | ||
| Data & Inventory Access | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (0 vs 7)
| Feature | Basis | Branch |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Integration (1 vs 6)
| Feature | Basis | Branch |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Enterprise API | ||
| Partner Network |
Inventory Management (1 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Private Marketplaces (PMPs) |
Link Management (0 vs 3)
| Feature | Basis | Branch |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Measurement (0 vs 3)
| Feature | Basis | Branch |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (0 vs 7)
| Feature | Basis | Branch |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Professional Services (2 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Media Consulting & Activation | ||
| Support & Onboarding |
Reporting (0 vs 1)
| Feature | Basis | Branch |
|---|---|---|
| Performance Activity Reporting |
Reporting & Analytics (1 vs 0)
| Feature | Basis | Branch |
|---|---|---|
| Dashboards |
Security (0 vs 3)
| Feature | Basis | Branch |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (6 vs 2)
| Feature | Basis | Branch |
|---|---|---|
| Audience Building | ||
| Behavioral & Demographic Targeting | ||
| Contextual Targeting | ||
| Cross-Device Targeting | ||
| Customizable Targeting Validation Rules | ||
| Hyper-Local Targeting | ||
| Retargeting | ||
| TV Targeting |
Tracking (0 vs 1)
| Feature | Basis | Branch |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Basis (33)
Artificial Intelligence Engine
Basis Assistant
Automated Billing
Automated Measurement
Automated Performance
Automated Planning
Brand Safety & Fraud Protection
Audio Advertising
Connected TV (CTV) Advertising
Display Advertising
DOOH (Digital Out-of-Home) Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Video Advertising
Communication Portal
Document Storage
All Channel Activation
Demand Side Platform (DSP)
Unify By Basis
+ 13 more unique features
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
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