Ortto vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Ortto offers fewer features (58 vs 75) and fewer integrations (5 vs 11). Starting price: Ortto at $169/mo vs Kochava at $500/mo. Ortto has 58 unique features while Kochava has 75 unique features, with 0 features in common.
| Ortto | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 58 | 75 |
| AI-Powered Features | 4 | 12 |
| Starting Price | $169/mo | $500/mo |
| Pricing Tiers | 3 | 7 |
| Integrations | 5 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 90% | 95% |
Feature Comparison by Category
AI (1 vs 8)
| Feature | Ortto | Kochava |
|---|---|---|
| AI Keyword Suggestions | ||
| AI Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Search Ads Maven |
Admin (5 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| Audit Logs | ||
| Basic Roles | ||
| Custom User Roles | ||
| Multiple Workspaces | ||
| User Permissions and Roles |
Analytics (7 vs 18)
| Feature | Ortto | Kochava |
|---|---|---|
| A/B Testing | ||
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Ad Revenue Measurement | ||
| Checkmate Tracking | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Custom Reports | ||
| Dashboards | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking | ||
| Lead Scoring |
Attribution (0 vs 5)
| Feature | Ortto | Kochava |
|---|---|---|
| Configurable Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAdNetwork Solutions |
Audience Management (0 vs 2)
| Feature | Ortto | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Automation (1 vs 1)
| Feature | Ortto | Kochava |
|---|---|---|
| Automated Rules and Alerting | ||
| Journey Builder |
Channel-Specific (0 vs 9)
| Feature | Ortto | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Data Management (3 vs 4)
| Feature | Ortto | Kochava |
|---|---|---|
| Activity Data Streaming | ||
| Blockchain | ||
| Custom Activities | ||
| Custom Data ETL & Postbacks | ||
| Customer Data Platform | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (0 vs 6)
| Feature | Ortto | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Email (17 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| AI Predictions | ||
| AI Subject Line Generator | ||
| Branded Link Tracking | ||
| Custom IPs | ||
| Delivery Load Distribution | ||
| Dynamic Email Content | ||
| Email Asset Manager | ||
| Email Frequency Rate Limiting | ||
| Email Marketing | ||
| Email Preference Center | ||
| Email Send Date Blocking | ||
| Email Template Manager | ||
| HTML Email Template Support | ||
| Open Rate Optimization | ||
| Scheduled Email Campaigns |
Fraud Prevention (0 vs 5)
| Feature | Ortto | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Identity (0 vs 1)
| Feature | Ortto | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Infrastructure (2 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| AWS & Google Cloud Integrations | ||
| Multi-region Data Hosting |
Integration (0 vs 2)
| Feature | Ortto | Kochava |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication |
Integrations (2 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| No-code Integrations | ||
| Webhooks |
Landing Pages (1 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| Landing Pages |
Lead Generation (1 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| Forms and Surveys |
Localization (1 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| Multi-lingual Marketing |
Messaging (4 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| Branded Sender ID for SMS | ||
| In-app Messages | ||
| Push Notifications | ||
| SMS Marketing |
Personalization (2 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| Dynamic Content | ||
| Email Personalization |
Planning (0 vs 2)
| Feature | Ortto | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (0 vs 2)
| Feature | Ortto | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (0 vs 2)
| Feature | Ortto | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
Reporting (0 vs 1)
| Feature | Ortto | Kochava |
|---|---|---|
| Row-Level Reporting |
Security (5 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| Google SSO | ||
| Microsoft Active Directory (AD) | ||
| Okta SSO | ||
| Single Sign-On (SSO) | ||
| Two-Factor Authentication (2FA) |
Services (0 vs 1)
| Feature | Ortto | Kochava |
|---|---|---|
| Foundry Strategic Consulting |
Support (6 vs 0)
| Feature | Ortto | Kochava |
|---|---|---|
| AI Responses | ||
| Knowledge Base | ||
| Live Chat | ||
| Messenger Calls | ||
| Screen Sharing | ||
| Team Inbox |
User Engagement (0 vs 6)
| Feature | Ortto | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in Ortto (58)
Audit Logs
Basic Roles
Custom User Roles
Multiple Workspaces
User Permissions and Roles
AI Suggestions
A/B Testing
Checkmate Tracking
Custom Reports
Dashboards
Lead Scoring
NPS
Reporting & Funnel Analysis
Journey Builder
Activity Data Streaming
Custom Activities
Customer Data Platform
AI Predictions
AI Subject Line Generator
Branded Link Tracking
+ 38 more unique features
Only in Kochava (75)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 55 more unique features
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