AppsFlyer vs Kochava
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
AppsFlyer offers the same number of features (75 vs 75) and more integrations (16 vs 11). Starting price: AppsFlyer at $0.07/mo vs Kochava at $500/mo. AppsFlyer has 72 unique features while Kochava has 72 unique features, with 3 features in common.
| AppsFlyer | Kochava | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 75 |
| AI-Powered Features | 14 | 12 |
| Starting Price | $0.07/mo | $500/mo |
| Pricing Tiers | 3 | 7 |
| Integrations | 16 | 11 |
| Shared Features | 3 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 95% |
Feature Comparison by Category
AI (5 vs 8)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| AI Agents | ||
| AI Copilots | ||
| AI Keyword Suggestions | ||
| AI-Powered Ad Fraud Prevention | ||
| AI-Powered Automation Studio | ||
| AI-Powered Creative Analysis | ||
| AI-Powered Journey Creation | ||
| Agentic AI Orchestration | ||
| Integrative AI Hub - StationOne | ||
| Optimized Budget Planning | ||
| Predictive Churn | ||
| Real-Time Fraud Adaptation | ||
| Search Ads Maven |
Analytics (7 vs 18)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| A/B/n Testing | ||
| AIM - Always-On Incremental Measurement | ||
| Activity Dashboard | ||
| Ad Revenue Measurement | ||
| Advanced Analytics & APIs | ||
| AppsFlyer Mobile App | ||
| Cohort and Retention Reports | ||
| Cost Tracking | ||
| Cross-App Analytics | ||
| Custom Post-Install Event Tracking | ||
| Customizable Dashboards | ||
| Enhanced Keyword Intelligence | ||
| Free App Analytics® | ||
| Incremental Lift Studies | ||
| Install & Standard Post-Install Event Tracking |
Attribution (7 vs 5)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| CTV/OTT Attribution | ||
| Configurable Attribution | ||
| Configurable Lookback Windows | ||
| Cross-Platform Attribution | ||
| Customizable Targeting Validation Rules | ||
| Mobile Attribution | ||
| Multi-Touch Attribution | ||
| Omnichannel App Attribution | ||
| Owned Media Attribution | ||
| Paid Media Attribution | ||
| SKAN Conversion Studio | ||
| SKAdNetwork Solutions |
Audience Management (0 vs 2)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Audience Export from Analytics | ||
| Dynamic Audience Activation |
Audiences (10 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| A/B Split Testing | ||
| Audience Campaign Analytics | ||
| Audience Enrichment with First-Party Data | ||
| Audience Ingestion via CSV/API | ||
| Audience Segmentation | ||
| Audience Size and Overlap Visualization | ||
| Custom Audiences | ||
| Dynamic Sync with 90+ API Partners | ||
| Exclusion Lists | ||
| Owned Media Segmentation |
Automation (0 vs 1)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Automated Rules and Alerting |
Channel-Specific (0 vs 9)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Apple Ads Optimization | ||
| Gaming Console Measurement (Xbox, PlayStation) | ||
| IoT & Smart Device Measurement | ||
| Linear & Advanced TV | ||
| Mobile Measurement (Android, Huawei, iOS) | ||
| OOH & DOOH Measurement | ||
| OTT & Connected TV Measurement | ||
| SmartLinks™ for TV | ||
| Web Measurement |
Compliance (1 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Built-in Consent Management |
Customer Experience (5 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Branded Links | ||
| Custom Redirection | ||
| Custom Short Links | ||
| Deep Linking | ||
| Deferred Deep Linking |
Data & APIs (4 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Data Locker | ||
| Data Report Exports | ||
| Pull API | ||
| Push API |
Data Collaboration (3 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Data Clean Room | ||
| Partner API & Data Management | ||
| Privacy-Preserving Partnerships |
Data Management (0 vs 4)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Blockchain | ||
| Custom Data ETL & Postbacks | ||
| Data Retention | ||
| Historical Traffic Import |
Deep Linking (0 vs 6)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| App Clips & Instant Apps Support | ||
| Custom Domain Name/Vanity Links | ||
| Deferred Deep Linking | ||
| Enhanced Multi-Platform Deep Linking | ||
| Firebase Dynamic Links | ||
| Universal & App Links |
Engagement (7 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Deep Linking API | ||
| Email Service Provider Integrations | ||
| OneLink API | ||
| QR Codes | ||
| Referrals & User Invites | ||
| Social Media Landing Pages | ||
| Web-to-App Banners |
Fraud Prevention (0 vs 5)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Custom Fraud Mitigation | ||
| Customizable Fraud Blocklist | ||
| Fraud Console | ||
| Global Fraud Blocklist | ||
| Traffic Verifier |
Fraud Protection (8 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Advanced Anomaly Detection | ||
| Advanced Behavioral Biometrics | ||
| Advanced Fraud Protection (Protect360) | ||
| Basic Fraud Protection | ||
| Fraud Validation Rules | ||
| In-App Event and CPA Fraud Protection | ||
| Post-Attribution Protection | ||
| Professional Fraud Analysis |
Identity (0 vs 1)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| IdentityLink® Cross-Device Identity Resolution |
Integration (2 vs 2)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Data Postbacks | ||
| SDK Install & Event Authentication | ||
| SDK Support for All Major Platforms | ||
| SDK-less S2S API Integration |
Measurement (4 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Automated Incrementality Experiments | ||
| Impact-Based Measurement through RCT | ||
| Incremental KPIs | ||
| Incrementality Lift Testing & Measurement |
Planning (0 vs 2)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Media Planning | ||
| Scenario Planner |
Privacy (0 vs 2)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Consent Management | ||
| Privacy Profiles |
Publisher Tools (0 vs 2)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Atlas Performance | ||
| Publisher Insights |
ROI & Cost Tracking (8 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Agency Fee Cost Calculation | ||
| Basic Ad Spend Reporting | ||
| CSV Uploads | ||
| Cost API Integrations | ||
| Cost ETL | ||
| Data Corrections | ||
| Real-Time Ad Spend Aggregation | ||
| Retargeting Cost Data |
Regional Support (1 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Support for Domestic China |
Reporting (0 vs 1)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Row-Level Reporting |
Revenue Measurement (3 vs 0)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| In-App Subscription Revenue Measurement | ||
| Real-Time Impression Level Ad-Revenue Measurement | ||
| Store Receipt-Validated In-App Purchases |
Services (0 vs 1)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Foundry Strategic Consulting |
User Engagement (0 vs 6)
| Feature | AppsFlyer | Kochava |
|---|---|---|
| Deep Linking | ||
| Dynamic Deep Linking | ||
| QR Codes | ||
| Reengagement | ||
| SmartLinks | ||
| Web-to-App Journeys |
Unique Features
Only in AppsFlyer (72)
AI Agents
AI Copilots
AI-Powered Creative Analysis
AI-Powered Journey Creation
Real-Time Fraud Adaptation
Activity Dashboard
Advanced Analytics & APIs
AppsFlyer Mobile App
Cohort and Retention Reports
Customizable Dashboards
LTV Analytics
Pivot Reports
Configurable Lookback Windows
Cross-Platform Attribution
CTV/OTT Attribution
Customizable Targeting Validation Rules
Mobile Attribution
Multi-Touch Attribution
SKAN Conversion Studio
A/B Split Testing
+ 52 more unique features
Only in Kochava (72)
Agentic AI Orchestration
AI Keyword Suggestions
AI-Powered Ad Fraud Prevention
AI-Powered Automation Studio
Integrative AI Hub - StationOne
Optimized Budget Planning
Predictive Churn
Search Ads Maven
A/B/n Testing
Ad Revenue Measurement
AIM - Always-On Incremental Measurement
Cost Tracking
Cross-App Analytics
Custom Post-Install Event Tracking
Enhanced Keyword Intelligence
Free App Analytics®
Incremental Lift Studies
Install & Standard Post-Install Event Tracking
Marketing Mix Modeling
Media Cost Aggregation
+ 52 more unique features
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