AppsFlyer vs Improvado
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
AppsFlyer offers more features (75 vs 41) and more integrations (16 vs 7). Starting price: AppsFlyer at $0.07/mo vs Improvado at Contact Sales. AppsFlyer has 74 unique features while Improvado has 40 unique features, with 1 features in common.
| AppsFlyer | Improvado | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 41 |
| AI-Powered Features | 14 | 4 |
| Starting Price | $0.07/mo | Contact Sales |
| Pricing Tiers | 3 | 3 |
| Integrations | 16 | 7 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (5 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| AI Agents | ||
| AI Copilots | ||
| AI-Powered Creative Analysis | ||
| AI-Powered Journey Creation | ||
| Real-Time Fraud Adaptation |
AI & Automation (0 vs 1)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| AI Agents |
API & Integration (0 vs 1)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Improvado Management API |
Analytics (7 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Activity Dashboard | ||
| Advanced Analytics & APIs | ||
| AppsFlyer Mobile App | ||
| Cohort and Retention Reports | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports |
Attribution (7 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| CTV/OTT Attribution | ||
| Configurable Lookback Windows | ||
| Cross-Platform Attribution | ||
| Customizable Targeting Validation Rules | ||
| Mobile Attribution | ||
| Multi-Touch Attribution | ||
| SKAN Conversion Studio |
Audiences (10 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| A/B Split Testing | ||
| Audience Campaign Analytics | ||
| Audience Enrichment with First-Party Data | ||
| Audience Ingestion via CSV/API | ||
| Audience Segmentation | ||
| Audience Size and Overlap Visualization | ||
| Custom Audiences | ||
| Dynamic Sync with 90+ API Partners | ||
| Exclusion Lists | ||
| Owned Media Segmentation |
Compliance (1 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Built-in Consent Management |
Customer Experience (5 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Branded Links | ||
| Custom Redirection | ||
| Custom Short Links | ||
| Deep Linking | ||
| Deferred Deep Linking |
Dashboards & Visualization (0 vs 3)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Custom Dashboard Customization | ||
| Enterprise Dashboard Templates | ||
| Pre-built BI Dashboards |
Data & APIs (4 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Data Locker | ||
| Data Report Exports | ||
| Pull API | ||
| Push API |
Data Collaboration (3 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Data Clean Room | ||
| Partner API & Data Management | ||
| Privacy-Preserving Partnerships |
Data Integration (0 vs 9)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Custom Data Destinations | ||
| Custom Data Pipelines | ||
| Custom Data Sources | ||
| Data Extraction & Loading | ||
| Direct Push to Destination | ||
| Flexible Data Storage Options | ||
| Intermediate Storage | ||
| Multi-account Integration | ||
| Pre-built Data Pipelines |
Data Processing (0 vs 2)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Data Transformation | ||
| Self-service No-code Data Transformation |
Data Warehousing (0 vs 1)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Marketing Intelligence for Data Warehouses |
Engagement (7 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Deep Linking API | ||
| Email Service Provider Integrations | ||
| OneLink API | ||
| QR Codes | ||
| Referrals & User Invites | ||
| Social Media Landing Pages | ||
| Web-to-App Banners |
Fraud Protection (8 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Advanced Anomaly Detection | ||
| Advanced Behavioral Biometrics | ||
| Advanced Fraud Protection (Protect360) | ||
| Basic Fraud Protection | ||
| Fraud Validation Rules | ||
| In-App Event and CPA Fraud Protection | ||
| Post-Attribution Protection | ||
| Professional Fraud Analysis |
Governance & Compliance (0 vs 3)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Brand Safety Monitoring | ||
| Marketing Data Governance | ||
| Naming Conventions Module |
Integration (2 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| SDK Support for All Major Platforms | ||
| SDK-less S2S API Integration |
Measurement (4 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Automated Incrementality Experiments | ||
| Impact-Based Measurement through RCT | ||
| Incremental KPIs | ||
| Incrementality Lift Testing & Measurement |
Monitoring & Analytics (0 vs 3)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Alerts & Notifications | ||
| Campaign Performance Monitoring | ||
| KPI Health Monitoring |
Optimization (0 vs 1)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Campaign Optimization |
Organization & Management (0 vs 1)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Workspaces |
Platform Management (0 vs 1)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Multiple Instances |
ROI & Cost Tracking (8 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Agency Fee Cost Calculation | ||
| Basic Ad Spend Reporting | ||
| CSV Uploads | ||
| Cost API Integrations | ||
| Cost ETL | ||
| Data Corrections | ||
| Real-Time Ad Spend Aggregation | ||
| Retargeting Cost Data |
Regional Support (1 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Support for Domestic China |
Reporting (0 vs 1)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Automated Marketing Reporting |
Revenue Measurement (3 vs 0)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| In-App Subscription Revenue Measurement | ||
| Real-Time Impression Level Ad-Revenue Measurement | ||
| Store Receipt-Validated In-App Purchases |
Security & Access Control (0 vs 2)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| SSO via Azure and Okta | ||
| SSO via Google |
Services (0 vs 2)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| Managed Services Lite | ||
| Professional Services |
Support (0 vs 10)
| Feature | AppsFlyer | Improvado |
|---|---|---|
| 10/5 Support (8-6 M-F) | ||
| 24/7 Support | ||
| Customer Help Center & Documentation | ||
| Customer Service Desk | ||
| Dedicated Customer Success Manager | ||
| Named Customer Support Engineer | ||
| Premium Customer Support | ||
| Premium SLAs | ||
| Standard Customer Support | ||
| Standard SLAs |
Unique Features
Only in AppsFlyer (74)
AI Copilots
AI-Powered Creative Analysis
AI-Powered Journey Creation
Real-Time Fraud Adaptation
Activity Dashboard
Advanced Analytics & APIs
AppsFlyer Mobile App
Cohort and Retention Reports
Customizable Dashboards
LTV Analytics
Pivot Reports
Configurable Lookback Windows
Cross-Platform Attribution
CTV/OTT Attribution
Customizable Targeting Validation Rules
Mobile Attribution
Multi-Touch Attribution
SKAN Conversion Studio
A/B Split Testing
Audience Campaign Analytics
+ 54 more unique features
Only in Improvado (40)
Improvado Management API
Custom Dashboard Customization
Enterprise Dashboard Templates
Pre-built BI Dashboards
Custom Data Destinations
Custom Data Pipelines
Custom Data Sources
Data Extraction & Loading
Direct Push to Destination
Flexible Data Storage Options
Intermediate Storage
Multi-account Integration
Pre-built Data Pipelines
Data Transformation
Self-service No-code Data Transformation
Marketing Intelligence for Data Warehouses
Brand Safety Monitoring
Marketing Data Governance
Naming Conventions Module
Alerts & Notifications
+ 20 more unique features
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