AppsFlyer vs Basis by Centro
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
AppsFlyer offers more features (75 vs 22) and more integrations (16 vs 0). Starting price: AppsFlyer at $0.07/mo vs Basis by Centro at Contact Sales. AppsFlyer has 75 unique features while Basis by Centro has 22 unique features, with 0 features in common.
| AppsFlyer | Basis by Centro | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 75 | 22 |
| AI-Powered Features | 14 | 2 |
| Starting Price | $0.07/mo | Contact Sales |
| Pricing Tiers | 3 | 0 |
| Integrations | 16 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 40% |
Feature Comparison by Category
AI (5 vs 1)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| AI Agents | ||
| AI Copilots | ||
| AI-Powered Creative Analysis | ||
| AI-Powered Journey Creation | ||
| AI-powered Performance | ||
| Real-Time Fraud Adaptation |
AI Assistant (0 vs 1)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Basis Assistant |
Advertising Type (0 vs 8)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Audio Advertising | ||
| Connected TV Advertising | ||
| Display Advertising | ||
| Mobile Advertising | ||
| Native Advertising | ||
| Programmatic Advertising | ||
| Retargeting | ||
| Video Advertising |
Analytics (7 vs 2)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Activity Dashboard | ||
| Advanced Analytics & APIs | ||
| AppsFlyer Mobile App | ||
| Business Intelligence | ||
| Cohort and Retention Reports | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Pivot Reports | ||
| Team and Campaign Insights Dashboard |
Attribution (7 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| CTV/OTT Attribution | ||
| Configurable Lookback Windows | ||
| Cross-Platform Attribution | ||
| Customizable Targeting Validation Rules | ||
| Mobile Attribution | ||
| Multi-Touch Attribution | ||
| SKAN Conversion Studio |
Audiences (10 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| A/B Split Testing | ||
| Audience Campaign Analytics | ||
| Audience Enrichment with First-Party Data | ||
| Audience Ingestion via CSV/API | ||
| Audience Segmentation | ||
| Audience Size and Overlap Visualization | ||
| Custom Audiences | ||
| Dynamic Sync with 90+ API Partners | ||
| Exclusion Lists | ||
| Owned Media Segmentation |
Automation (0 vs 1)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Workflow Automation |
Collaboration (0 vs 1)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Team-focused Messaging and Communication Tools |
Compliance (1 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Built-in Consent Management |
Core Platform (0 vs 2)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Omnichannel DSP | ||
| Single Interface Multi-channel Management |
Customer Experience (5 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Branded Links | ||
| Custom Redirection | ||
| Custom Short Links | ||
| Deep Linking | ||
| Deferred Deep Linking |
Data & APIs (4 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Data Locker | ||
| Data Report Exports | ||
| Pull API | ||
| Push API |
Data Collaboration (3 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Data Clean Room | ||
| Partner API & Data Management | ||
| Privacy-Preserving Partnerships |
Engagement (7 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Deep Linking API | ||
| Email Service Provider Integrations | ||
| OneLink API | ||
| QR Codes | ||
| Referrals & User Invites | ||
| Social Media Landing Pages | ||
| Web-to-App Banners |
Fraud Protection (8 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Advanced Anomaly Detection | ||
| Advanced Behavioral Biometrics | ||
| Advanced Fraud Protection (Protect360) | ||
| Basic Fraud Protection | ||
| Fraud Validation Rules | ||
| In-App Event and CPA Fraud Protection | ||
| Post-Attribution Protection | ||
| Professional Fraud Analysis |
Integration (2 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| SDK Support for All Major Platforms | ||
| SDK-less S2S API Integration |
Measurement (4 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Automated Incrementality Experiments | ||
| Impact-Based Measurement through RCT | ||
| Incremental KPIs | ||
| Incrementality Lift Testing & Measurement |
ROI & Cost Tracking (8 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Agency Fee Cost Calculation | ||
| Basic Ad Spend Reporting | ||
| CSV Uploads | ||
| Cost API Integrations | ||
| Cost ETL | ||
| Data Corrections | ||
| Real-Time Ad Spend Aggregation | ||
| Retargeting Cost Data |
Regional Support (1 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Support for Domestic China |
Reporting (0 vs 2)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Time-saving Reporting Capabilities | ||
| Universal Reporting and Analytics |
Revenue Measurement (3 vs 0)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| In-App Subscription Revenue Measurement | ||
| Real-Time Impression Level Ad-Revenue Measurement | ||
| Store Receipt-Validated In-App Purchases |
Services (0 vs 2)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Digital Media Services | ||
| Onboarding and Support |
Targeting (0 vs 2)
| Feature | AppsFlyer | Basis by Centro |
|---|---|---|
| Cross-device Targeting and Tracking | ||
| Hyper-local Targeting |
Unique Features
Only in AppsFlyer (75)
AI Agents
AI Copilots
AI-Powered Creative Analysis
AI-Powered Journey Creation
Real-Time Fraud Adaptation
Activity Dashboard
Advanced Analytics & APIs
AppsFlyer Mobile App
Cohort and Retention Reports
Customizable Dashboards
LTV Analytics
Pivot Reports
Configurable Lookback Windows
Cross-Platform Attribution
CTV/OTT Attribution
Customizable Targeting Validation Rules
Mobile Attribution
Multi-Touch Attribution
SKAN Conversion Studio
A/B Split Testing
+ 55 more unique features
Only in Basis by Centro (22)
Audio Advertising
Connected TV Advertising
Display Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
Retargeting
Video Advertising
AI-powered Performance
Basis Assistant
Business Intelligence
Team and Campaign Insights Dashboard
Workflow Automation
Team-focused Messaging and Communication Tools
Omnichannel DSP
Single Interface Multi-channel Management
Time-saving Reporting Capabilities
Universal Reporting and Analytics
Digital Media Services
Onboarding and Support
+ 2 more unique features
View AppsFlyer details View Basis by Centro details AppsFlyer alternatives Basis by Centro alternatives
Want to build your own alternative to AppsFlyer or Basis by Centro?
Analyze it with Reap