Amazon Publisher Services vs Branch
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Amazon Publisher Services offers fewer features (13 vs 57) and fewer integrations (3 vs 11). Starting price: Amazon Publisher Services at Contact Sales vs Branch at Free. Amazon Publisher Services has 13 unique features while Branch has 57 unique features, with 0 features in common.
| Amazon Publisher Services | Branch | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 13 | 57 |
| AI-Powered Features | 0 | 5 |
| Starting Price | Contact Sales | Free |
| Pricing Tiers | 0 | 3 |
| Integrations | 3 | 11 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 40% | 95% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Ivy AI Tool |
API (0 vs 3)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| API Scalability | ||
| Aggregated Data API | ||
| Programmatic Cohort Analytics API |
Analytics (1 vs 8)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Activity Dashboard | ||
| Click and Scan Analytics | ||
| Cohort and Retention Reports | ||
| Conversion Path Visualization | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Marketplace Signal IQ | ||
| Pivot Reports | ||
| Predictive LTV |
Attribution (0 vs 6)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Ads Attribution | ||
| CTV/OTT Attribution and Measurement | ||
| Configurable Lookback Windows | ||
| Multi-touch Attribution | ||
| Real-time Cross-device and Web Attribution | ||
| SEO App Attribution |
Branding (0 vs 3)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Branded Short Links | ||
| Custom Domains | ||
| QR Code Customization |
Buying Platform (1 vs 0)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Programmatic Buyer Access |
Cloud Infrastructure (1 vs 0)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Amazon Publisher Cloud |
Data & Signals (1 vs 0)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Exclusive Amazon Signals |
Data Management (0 vs 3)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Aggregated Data Report Export | ||
| Data Exports | ||
| Single Source of Truth 1.0 |
Engagement (0 vs 7)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| App Previews | ||
| Banners and Interstitials | ||
| Deep Linking | ||
| Email Deep Linking | ||
| QR Code Generation | ||
| Social Deep Linking | ||
| iOS Deferred Deep Linking |
Infrastructure (1 vs 0)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Server-to-Server Marketplace |
Integration (1 vs 6)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Ad Partner Integrations | ||
| Ad Partner Management | ||
| Ad Partner Postbacks | ||
| Custom Ad Partners | ||
| Data Partner Webhooks | ||
| Partner Network | ||
| Prebid Adapter |
Link Management (0 vs 3)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Bulk Link Management | ||
| Enterprise Link Governance | ||
| Link Templates |
Marketplace (3 vs 0)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Connections Marketplace | ||
| Transparent Ad Marketplace | ||
| Unified Ad Marketplace |
Measurement (0 vs 3)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Household Measurement | ||
| ROI Measurement | ||
| Real-time Mobile Measurement and Reporting |
Privacy & Compliance (0 vs 7)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Advanced SKAN Modeling | ||
| Privacy-centric Ads Measurement | ||
| SKAN CV Recommendations | ||
| SKAN Conversion Studio | ||
| SKAN LTV Modeling | ||
| SKAN Null CV Modeling | ||
| SKAdNetwork Support |
Publisher Tools (4 vs 0)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Audio Publisher Solutions | ||
| Mobile App Developer Solutions | ||
| Streaming TV Publisher Solutions | ||
| Web Publisher Solutions |
Reporting (0 vs 1)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Performance Activity Reporting |
Security (0 vs 3)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Enterprise Security and Privacy | ||
| Fraud Protection | ||
| Fraud Reporting |
Targeting (0 vs 2)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Audience Building | ||
| Customizable Targeting Validation Rules |
Tracking (0 vs 1)
| Feature | Amazon Publisher Services | Branch |
|---|---|---|
| Configurable Rich In-app Events |
Unique Features
Only in Amazon Publisher Services (13)
Marketplace Signal IQ
Programmatic Buyer Access
Amazon Publisher Cloud
Exclusive Amazon Signals
Server-to-Server Marketplace
Prebid Adapter
Connections Marketplace
Transparent Ad Marketplace
Unified Ad Marketplace
Audio Publisher Solutions
Mobile App Developer Solutions
Streaming TV Publisher Solutions
Web Publisher Solutions
Only in Branch (57)
Ivy AI Tool
Activity Dashboard
Click and Scan Analytics
Cohort and Retention Reports
Conversion Path Visualization
Customizable Dashboards
LTV Analytics
Pivot Reports
Predictive LTV
Aggregated Data API
API Scalability
Programmatic Cohort Analytics API
Ads Attribution
Configurable Lookback Windows
CTV/OTT Attribution and Measurement
Multi-touch Attribution
Real-time Cross-device and Web Attribution
SEO App Attribution
Branded Short Links
Custom Domains
+ 37 more unique features
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