Amazon Publisher Services vs AppsFlyer
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Amazon Publisher Services offers fewer features (13 vs 75) and fewer integrations (3 vs 16). Starting price: Amazon Publisher Services at Contact Sales vs AppsFlyer at $0.07/mo. Amazon Publisher Services has 13 unique features while AppsFlyer has 75 unique features, with 0 features in common.
| Amazon Publisher Services | AppsFlyer | |
|---|---|---|
| Category | Marketing Automation | Marketing Automation |
| Total Features | 13 | 75 |
| AI-Powered Features | 0 | 14 |
| Starting Price | Contact Sales | $0.07/mo |
| Pricing Tiers | 0 | 3 |
| Integrations | 3 | 16 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 40% | 95% |
Feature Comparison by Category
AI (0 vs 5)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| AI Agents | ||
| AI Copilots | ||
| AI-Powered Creative Analysis | ||
| AI-Powered Journey Creation | ||
| Real-Time Fraud Adaptation |
Analytics (1 vs 7)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Activity Dashboard | ||
| Advanced Analytics & APIs | ||
| AppsFlyer Mobile App | ||
| Cohort and Retention Reports | ||
| Customizable Dashboards | ||
| LTV Analytics | ||
| Marketplace Signal IQ | ||
| Pivot Reports |
Attribution (0 vs 7)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| CTV/OTT Attribution | ||
| Configurable Lookback Windows | ||
| Cross-Platform Attribution | ||
| Customizable Targeting Validation Rules | ||
| Mobile Attribution | ||
| Multi-Touch Attribution | ||
| SKAN Conversion Studio |
Audiences (0 vs 10)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| A/B Split Testing | ||
| Audience Campaign Analytics | ||
| Audience Enrichment with First-Party Data | ||
| Audience Ingestion via CSV/API | ||
| Audience Segmentation | ||
| Audience Size and Overlap Visualization | ||
| Custom Audiences | ||
| Dynamic Sync with 90+ API Partners | ||
| Exclusion Lists | ||
| Owned Media Segmentation |
Buying Platform (1 vs 0)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Programmatic Buyer Access |
Cloud Infrastructure (1 vs 0)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Amazon Publisher Cloud |
Compliance (0 vs 1)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Built-in Consent Management |
Customer Experience (0 vs 5)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Branded Links | ||
| Custom Redirection | ||
| Custom Short Links | ||
| Deep Linking | ||
| Deferred Deep Linking |
Data & APIs (0 vs 4)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Data Locker | ||
| Data Report Exports | ||
| Pull API | ||
| Push API |
Data & Signals (1 vs 0)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Exclusive Amazon Signals |
Data Collaboration (0 vs 3)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Data Clean Room | ||
| Partner API & Data Management | ||
| Privacy-Preserving Partnerships |
Engagement (0 vs 7)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Deep Linking API | ||
| Email Service Provider Integrations | ||
| OneLink API | ||
| QR Codes | ||
| Referrals & User Invites | ||
| Social Media Landing Pages | ||
| Web-to-App Banners |
Fraud Protection (0 vs 8)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Advanced Anomaly Detection | ||
| Advanced Behavioral Biometrics | ||
| Advanced Fraud Protection (Protect360) | ||
| Basic Fraud Protection | ||
| Fraud Validation Rules | ||
| In-App Event and CPA Fraud Protection | ||
| Post-Attribution Protection | ||
| Professional Fraud Analysis |
Infrastructure (1 vs 0)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Server-to-Server Marketplace |
Integration (1 vs 2)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Prebid Adapter | ||
| SDK Support for All Major Platforms | ||
| SDK-less S2S API Integration |
Marketplace (3 vs 0)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Connections Marketplace | ||
| Transparent Ad Marketplace | ||
| Unified Ad Marketplace |
Measurement (0 vs 4)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Automated Incrementality Experiments | ||
| Impact-Based Measurement through RCT | ||
| Incremental KPIs | ||
| Incrementality Lift Testing & Measurement |
Publisher Tools (4 vs 0)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Audio Publisher Solutions | ||
| Mobile App Developer Solutions | ||
| Streaming TV Publisher Solutions | ||
| Web Publisher Solutions |
ROI & Cost Tracking (0 vs 8)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Agency Fee Cost Calculation | ||
| Basic Ad Spend Reporting | ||
| CSV Uploads | ||
| Cost API Integrations | ||
| Cost ETL | ||
| Data Corrections | ||
| Real-Time Ad Spend Aggregation | ||
| Retargeting Cost Data |
Regional Support (0 vs 1)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| Support for Domestic China |
Revenue Measurement (0 vs 3)
| Feature | Amazon Publisher Services | AppsFlyer |
|---|---|---|
| In-App Subscription Revenue Measurement | ||
| Real-Time Impression Level Ad-Revenue Measurement | ||
| Store Receipt-Validated In-App Purchases |
Unique Features
Only in Amazon Publisher Services (13)
Marketplace Signal IQ
Programmatic Buyer Access
Amazon Publisher Cloud
Exclusive Amazon Signals
Server-to-Server Marketplace
Prebid Adapter
Connections Marketplace
Transparent Ad Marketplace
Unified Ad Marketplace
Audio Publisher Solutions
Mobile App Developer Solutions
Streaming TV Publisher Solutions
Web Publisher Solutions
Only in AppsFlyer (75)
AI Agents
AI Copilots
AI-Powered Creative Analysis
AI-Powered Journey Creation
Real-Time Fraud Adaptation
Activity Dashboard
Advanced Analytics & APIs
AppsFlyer Mobile App
Cohort and Retention Reports
Customizable Dashboards
LTV Analytics
Pivot Reports
Configurable Lookback Windows
Cross-Platform Attribution
CTV/OTT Attribution
Customizable Targeting Validation Rules
Mobile Attribution
Multi-Touch Attribution
SKAN Conversion Studio
A/B Split Testing
+ 55 more unique features
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