Airship vs VWO
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Airship offers fewer features (46 vs 129) and more integrations (30 vs 8). Starting price: Airship at $499/mo vs VWO at Contact Sales. Airship has 45 unique features while VWO has 128 unique features, with 1 features in common.
| Airship | VWO | |
|---|---|---|
| Category | Customer Success | Customer Success |
| Total Features | 46 | 129 |
| AI-Powered Features | 4 | 7 |
| Starting Price | $499/mo | Contact Sales |
| Pricing Tiers | 3 | 3 |
| Integrations | 30 | 8 |
| Shared Features | 1 | |
| Shared Integrations | 0 | |
| Data Quality | 73% | 90% |
Feature Comparison by Category
AI (0 vs 7)
| Feature | Airship | VWO |
|---|---|---|
| AI-Based Text Recommendations | ||
| VWO Copilot | ||
| VWO Copilot - AI-powered Idea Generation | ||
| VWO Copilot - AI-powered Report Segmentation | ||
| VWO Copilot - AI-powered Segment Targeting | ||
| VWO Copilot - AI-powered Variation Creation | ||
| VWO Copilot - Page Groups Auto Generation |
Administration (2 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Multi-Workspace Support | ||
| Role-Based Access Control |
Analytics (9 vs 3)
| Feature | Airship | VWO |
|---|---|---|
| A/B Testing | ||
| Analytics Dashboard | ||
| Audience Segmentation | ||
| Conversion Tracking | ||
| Custom Events | ||
| Funnel Tracking | ||
| Goals/Metrics | ||
| Metric Attribution Window | ||
| Performance Benchmarking | ||
| Predictive Analytics | ||
| Query Builder | ||
| Real-Time Reporting |
Automation (2 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Behavioral Triggers | ||
| Journey Automation |
Behavior Analytics (0 vs 6)
| Feature | Airship | VWO |
|---|---|---|
| Form Analytics | ||
| Funnels | ||
| Heatmaps | ||
| Mobile App Insights | ||
| Session Recordings | ||
| Surveys |
Campaign Management (1 vs 8)
| Feature | Airship | VWO |
|---|---|---|
| Calendar View | ||
| Guardrails | ||
| Multi-Page Campaigns | ||
| Mutually Exclusive Groups | ||
| Scheduling | ||
| Selective-Page Campaigns | ||
| Testing Objective Selection | ||
| Traffic Allocation | ||
| Version History |
Compliance (3 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Audit Logs | ||
| Compliance & Privacy | ||
| Unsubscribe Management |
Content Management (3 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Interactive Message Builder | ||
| Message Archive | ||
| Message Templates |
Customer Data (1 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Named User Profiles |
Customization (1 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Custom Branding |
Data Integration (2 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Audience Import | ||
| Event Streaming |
Data Management (0 vs 5)
| Feature | Airship | VWO |
|---|---|---|
| Data360 | ||
| Offline Data | ||
| Third Party Data Integration | ||
| User Attributes | ||
| User Events |
Deployment (0 vs 3)
| Feature | Airship | VWO |
|---|---|---|
| Feature Rollouts | ||
| Self Hosting | ||
| Web Rollouts |
Developer Tools (2 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| API & SDKs | ||
| Webhooks |
Editor (0 vs 10)
| Feature | Airship | VWO |
|---|---|---|
| Add Campaign JS | ||
| Add/Edit Elements | ||
| Code Editor | ||
| Custom Code Blocks | ||
| Editor Library Elements | ||
| Save Elements to Library | ||
| Save Modifications to Library | ||
| Sitewide JS | ||
| Visual Editor | ||
| Widgets Library |
Email (1 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Email Campaigns |
Engagement (1 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| User Preference Center |
Experimentation (0 vs 10)
| Feature | Airship | VWO |
|---|---|---|
| A/B Testing | ||
| Advanced Split URL Redirection Config | ||
| Cross Domain Testing | ||
| Feature Testing | ||
| Mobile App Testing | ||
| Multi Arm Bandit | ||
| Multivariate Testing | ||
| Server-side Experimentation | ||
| Split URL Testing | ||
| Web Testing |
Integration (2 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Loyalty Integration | ||
| Mobile Wallet Integration |
Integrations (0 vs 2)
| Feature | Airship | VWO |
|---|---|---|
| Integrations API | ||
| Offline Data Integration |
Messaging (7 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Content Cards | ||
| In-App Messaging | ||
| Inbox Feature | ||
| Push Notifications | ||
| Rich Media Support | ||
| SMS Messaging | ||
| Web Push |
Notifications (0 vs 1)
| Feature | Airship | VWO |
|---|---|---|
| Alerts |
Optimization (4 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Channel Prioritization | ||
| Frequency Capping | ||
| Intelligent Delivery | ||
| Performance Optimization |
Personalization (2 vs 3)
| Feature | Airship | VWO |
|---|---|---|
| Dynamic Content | ||
| Multi-Language Support | ||
| Personalization | ||
| Personalized Text | ||
| Social Proof & Urgency Messaging |
Reporting (0 vs 16)
| Feature | Airship | VWO |
|---|---|---|
| Compare User Segments | ||
| Conditional Filters | ||
| Device Filters | ||
| Download Summary CSV | ||
| Geo Filters | ||
| Goal Comparison | ||
| Interconnected Heatmaps and Session Recordings | ||
| Operating System Filters | ||
| Query Parameter Filter | ||
| Reporting Dashboard | ||
| Saved Report Filters | ||
| Share Report | ||
| Time Based Filters | ||
| Traffic Source Filters | ||
| UTM Parameter Filters |
Security (1 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Advanced Security |
Statistics (0 vs 3)
| Feature | Airship | VWO |
|---|---|---|
| Bayesian Statistics | ||
| Fixed Horizon Tests | ||
| Sequential Testing |
Support (1 vs 0)
| Feature | Airship | VWO |
|---|---|---|
| Dedicated Account Manager |
Targeting (1 vs 25)
| Feature | Airship | VWO |
|---|---|---|
| Advanced Targeting Logic | ||
| Attributes List Targeting | ||
| Behavioral Targeting | ||
| Browser Targeting | ||
| Conditional Targeting | ||
| Cookie Based Targeting | ||
| Custom Attribute Targeting | ||
| Custom Event Targeting | ||
| Device Targeting | ||
| GTM Data Layer Variable Targeting | ||
| Geo Targeting | ||
| Geofencing | ||
| IP Based Targeting | ||
| Javascript Variable Targeting | ||
| Multi-Device Campaigns |
Team Collaboration (0 vs 1)
| Feature | Airship | VWO |
|---|---|---|
| Program Management |
Technology (0 vs 3)
| Feature | Airship | VWO |
|---|---|---|
| Asynchronous SmartCode | ||
| SDK and APIs | ||
| VWO SmartCode |
Testing (0 vs 2)
| Feature | Airship | VWO |
|---|---|---|
| Multi-Browser QA | ||
| Preview Variation(s) |
Triggers (0 vs 21)
| Feature | Airship | VWO |
|---|---|---|
| A/B Test Variation Trigger | ||
| Advanced Exit Intent Trigger | ||
| Advanced Page Scroll Trigger | ||
| Advanced Page Viewed Trigger | ||
| Advanced Time Spent Trigger | ||
| Advanced Trigger Logic | ||
| Basic Exit Intent Trigger | ||
| Basic Page Scroll Trigger | ||
| Basic Page Viewed Trigger | ||
| Basic Time Spent Trigger | ||
| Campaign Activation Trigger | ||
| Click Element Trigger | ||
| Conditional Triggers | ||
| Engagement Trigger | ||
| Event-Based Triggers |
Unique Features
Only in Airship (45)
Multi-Workspace Support
Role-Based Access Control
Analytics Dashboard
Audience Segmentation
Conversion Tracking
Custom Events
Performance Benchmarking
Predictive Analytics
Query Builder
Real-Time Reporting
Behavioral Triggers
Journey Automation
Calendar View
Audit Logs
Compliance & Privacy
Unsubscribe Management
Interactive Message Builder
Message Archive
Message Templates
Named User Profiles
+ 25 more unique features
Only in VWO (128)
AI-Based Text Recommendations
VWO Copilot
VWO Copilot - AI-powered Idea Generation
VWO Copilot - AI-powered Report Segmentation
VWO Copilot - AI-powered Segment Targeting
VWO Copilot - AI-powered Variation Creation
VWO Copilot - Page Groups Auto Generation
Funnel Tracking
Goals/Metrics
Metric Attribution Window
Form Analytics
Funnels
Heatmaps
Mobile App Insights
Session Recordings
Surveys
Guardrails
Multi-Page Campaigns
Mutually Exclusive Groups
Scheduling
+ 108 more unique features
Want to build your own alternative to Airship or VWO?
Analyze it with Reap